基于文化差异的在沪留学生旅游消费行为研究

发布时间：2018-10-14 13:33

【摘要】：随着中国经济实力日渐增强,越来越多的学生选择来中国留学。课业之余,为了深入了解中国文化,他们经常旅游。上海是中国的金融中心,同时也是一座国际化大都市,吸引了大量国外学生来此学习。根据2011年的统计数据,上海的33所大学以及2个研究机构接纳了来自180个国家和地区的47731名留学生。本文调查了他们的旅游行为,从而分析基于文化差异的旅游消费行为。本文共发放270份调查问卷,有效问卷250份,样本取自三所上海高校(东华大学、华东师范大学、华东理工大学)的三个国家(韩国、美国和坦桑尼亚)的留学生。因此,本文尝试发掘不同文化背景下的留学生在中国的旅游消费行为的异同点。为此,本文参考了相关文献来更好地理解旅游行为这一概念,并通过SPSS和Excel来对定量数据进行分析。相关文献显示,有一些特征会影响留学生的旅游行为,这些特征包括个性特征,思想观念,知识水平,动机和态度,社会因素,特别是文化背景或者所属民族。因此,尽管留学生市场看似是同质的,但是这些消费者的差异也是明显存在的。为了更好的理解留学生的旅游行为、充分利用这一市场,有些信息还是必不可少的,例如他们的旅游决策,偏好的活动以及这些活动的地点等。此外了解不同国家学生的旅游消费行为,有助于对学生市场进行细分,从而有正对性地满足他们的需求。本次研究结果发现,来自三个国家留学生的旅游消费行为存在明显差异,这些差异体现在偏好的住宿类型,食物,交通工具选择,旅游的类型,同伴选择,以及旅行购物方面。在这些研究结果的基础上,我提供一些建议,如何利用这个市场。
[Abstract]:With China's economic strength increasing, more and more students choose to study in China. After school, they often travel to learn more about Chinese culture. Shanghai is China's financial center and an international metropolis, attracting a large number of foreign students to study here. According to 2011 statistics, 33 universities and 2 research institutes in Shanghai admitted 47731 students from 180 countries and regions. This paper investigates their tourism behavior and analyzes the tourism consumption behavior based on cultural differences. A total of 270 questionnaires were sent out and 250 valid questionnaires were collected from students from three countries (Korea, United States and Tanzania) from three universities in Shanghai (Donghua University, East China normal University, East China University of Technology). Therefore, this paper tries to explore the similarities and differences of tourism consumption behavior of foreign students in different cultural backgrounds in China. Therefore, this paper refers to the relevant literature to better understand the concept of tourism behavior, and through SPSS and Excel to analyze the quantitative data. The related literature shows that there are some characteristics that affect the tourism behavior of foreign students. These characteristics include personality characteristics, ideas, knowledge level, motivation and attitude, social factors, especially cultural background or ethnic group. Therefore, although the student market seems to be homogeneous, these consumer differences are also evident. In order to better understand the tourism behavior of foreign students and make full use of this market, some information is necessary, such as their travel decisions, preferred activities and the location of these activities. In addition, understanding the tourism consumption behavior of students in different countries can help to segment the student market and meet their needs in a positive way. The results show that there are significant differences in tourist consumption behavior among students from three countries. These differences are reflected in the types of accommodation, food, transportation choice, travel type, peer choice, and travel shopping. On the basis of these findings, I offer some advice on how to take advantage of this market.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7;F713.55

【共引文献】