乡村游客文化取向与乡村重构

发布时间：2018-10-14 15:07

【摘要】：在统筹城乡发展和城市化进程加速的大背景下,乡村的文化、经济、景观等诸多方面都在经历一次空前绝后的重构,而乡村游客的文化取向则是促使中国乡村生产与消费功能发生转换的关键因素。在全球信仰危机与价值失重的文化层面,乡村旅游复燃了人们重建理想与希望的激情;乡村游客的文化取向及其乡村意象认知的媒体代言正在生成一种意识形态,进而殖民化乡村的重构。文章结合中国几个典型乡村旅游目的地的历史考察和跟踪调研,分析了乡村游客文化取向的机理、特征和参与乡村重构的途径、作用与影响;基于乡村旅游的文化建构功能,提出了还原中国乡村风貌、明确国家乡村旅游发展导向、引导乡村游客消费理念、重构乡村田园理想的思路和措施。
[Abstract]:Against the background of the overall development of urban and rural areas and the acceleration of urbanization, rural culture, economy, landscape and many other aspects are undergoing an unprecedented reconstruction. The cultural orientation of rural tourists is the key factor to promote the transformation of rural production and consumption in China. On the cultural level of global crisis of faith and weightlessness of value, rural tourism rekindles the passion of people to rebuild their ideals and hopes, and the cultural orientation of rural tourists and their media endorsements of rural image cognition are producing a kind of ideology. And then colonize the reconstruction of the countryside. Based on the historical investigation and follow-up investigation of several typical rural tourism destinations in China, this paper analyzes the mechanism, characteristics, ways, functions and influences of rural tourists' cultural orientation, based on the cultural construction function of rural tourism. This paper puts forward some ideas and measures to restore the style and features of China's rural areas, to clarify the orientation of the development of national rural tourism, to guide the consumption concept of rural tourists, and to reconstruct the ideal of rural pastoral garden.
【作者单位】：河南师范大学旅游学院;
【基金】：国家旅游局规划项目“乡村旅游理论体系建构研究”(13TAAG015) 河南师范大学11国家级项目培育基金资助项目“中国乡村旅游设计与传统文化的现代传承”(11-521)
【分类号】：F592;F320

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