基于博弈论视角的新疆定制旅游利益相关者研究
发布时间：2018-10-14 20:57
【摘要】：继2013年刚刚颁布的《中华人民共和国旅游法》实施后，魏小安对旅游行业的变革做出深思，他提出将来的旅游市场将会呈现六方面的发展态势，第一、旅游行为普遍化，第二、旅游生活常态化，第三、旅游市场全球化，第四、旅游通行便利化，第五、旅游消费个性化，第六、旅游选择精准化。由此可以看出，随着社会的发展和时代的进步、生活水平的提升、受教育程度增高，交通等外部条件的改善使得旅游者对旅游的内容和质量的要求越来越高，旅游需求无论是规模、结构还是出游方式都发生了翻天覆地的变化，由观光旅游需求为主转向多元性旅游需求，旅游者更加要求凸显个性化。然而传统的旅游方式常常牺牲个性，放大共性，没有需求细分，以低标准和低成本为导向制定常规模式产品，已经不能够满足大众的旅游需求，逐渐被边缘化。所以，在这个市场需求与供给出现偏差的时候，定制旅游成为大众乐于接受的新产品，满足了旅游消费者的个性需求。定制旅游是由旅游者全面深度参与、设计、创造，整个行程注重旅游者在旅行过程中的体验和感受，从中获得自身个性化需求的最大限度的满足，并在过程中不断适度调整的一条专业化和细致化道路。 定制旅游已经逐步成为风靡全球的旅行方式，尤其在国外更加流行和时尚，由于它的特点是“量身定做”和“一对一服务”，并且由旅游者的爱好和意愿为主设计的产品，所以，目前这种旅游方式正在被越来越多的国内旅游消费者所接纳。在过去，将定制旅游视为高端旅游形式虽然利润可观，但是市场相对较窄，难以达到一定规模。而今，通过对旅游市场进一步细分来扩大市场容量，同时每一个游客的要求通常会因为经济能力的差异而不同，因此这种新兴的旅游方式更加讲求定制而非高端。本文以期深入探讨博弈论应用于定制旅游，同时结合管理学中的利益相关者理论，将定制旅游的核心利益相关者界定为旅游者、政府和旅行社三方，通过对博弈论在旅游产业中的应用进行了回顾和分析，结合定制旅游在国内外的发展状况，建立定制旅游核心利益相关者之间的博弈模型，对新疆开展定制旅游过程中的利益相关者之间错综复杂的关系进行梳理与分析，，推导出政府的最优化管理模式，为了让定制旅游更加深入大众生活，由高端化进入常态化，本文进一步求解分析，得出旅行社开展定制旅游的的高端和低端的经营模式，探寻出定制旅游合理和最优的利益实现方式，同时让旅游消费者的效用最大化。
[Abstract]:Following the implementation of the "Tourism Law of the people's Republic of China" in 2013, Wei Xiao-an pondered over the changes in the tourism industry. He proposed that the tourism market in the future will show six development trends. First, tourism behavior will be generalized, and second, Tourism life normalization, third, tourism market globalization, fourth, travel facilitation, fifth, tourism consumption personalized, sixth, tourism choice precision. From this, we can see that with the development of society and the progress of the times, the improvement of living standard, the increase of education and the improvement of external conditions, such as transportation, tourists have higher and higher demands on the content and quality of tourism. Tourism demand has changed dramatically in terms of scale, structure and mode of travel. From tourism demand to diversified tourism demand, tourists need to highlight the individualization. However, the traditional tourism mode often sacrifices individuality, magnifies the common character, does not have the demand subdivision, formulates the conventional model product with the low standard and the low cost as the guidance, can not meet the mass tourism demand, gradually is marginalized. Therefore, when the market demand and supply deviate, custom-made tourism becomes a new product that the public is willing to accept, and meets the individual needs of tourism consumers. Custom-made tourism is fully and deeply participated, designed and created by tourists. The whole trip pays attention to the experience and feelings of tourists in the process of travel, from which to obtain the maximum satisfaction of their own personalized needs. And in the process of continuous and moderate adjustment of a professional and meticulous road. Custom-made tourism has gradually become a popular mode of travel all over the world, especially in foreign countries. Because of its characteristics of "tailor-made" and "one-to-one service", it is designed mainly by tourists' hobbies and desires. Therefore, at present, this kind of travel way is being accepted by more and more domestic traveling consumers. In the past, custom tourism as a form of high-end tourism, although profitable, but the market is relatively narrow, difficult to reach a certain scale. Today, by further subdividing the tourism market to expand the market capacity, and the requirements of each tourist will often vary according to the economic capacity, so this new tourism is more custom-made than high-end. The purpose of this paper is to explore the application of game theory to custom-made tourism, and at the same time to define the core stakeholders of custom-made tourism as tourists, government and travel agencies, combined with the stakeholder theory of management. By reviewing and analyzing the application of game theory in tourism industry, combining with the development of customized tourism at home and abroad, the game model between the core stakeholders of custom-made tourism is established. Through combing and analyzing the intricate relationship between stakeholders in the process of developing customized tourism in Xinjiang, the paper deduces the government's optimal management mode, in order to make custom tourism go deeper into the public life, from high-end to normalize. This article further solves the analysis, obtains the travel agency to carry on the custom tourism the high-end and the low end management pattern, explores the custom tourism reasonable and the best benefit realization way, simultaneously lets the tourism consumer's utility maximizes.
【学位授予单位】：新疆大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
本文编号：2271620
[Abstract]:Following the implementation of the "Tourism Law of the people's Republic of China" in 2013, Wei Xiao-an pondered over the changes in the tourism industry. He proposed that the tourism market in the future will show six development trends. First, tourism behavior will be generalized, and second, Tourism life normalization, third, tourism market globalization, fourth, travel facilitation, fifth, tourism consumption personalized, sixth, tourism choice precision. From this, we can see that with the development of society and the progress of the times, the improvement of living standard, the increase of education and the improvement of external conditions, such as transportation, tourists have higher and higher demands on the content and quality of tourism. Tourism demand has changed dramatically in terms of scale, structure and mode of travel. From tourism demand to diversified tourism demand, tourists need to highlight the individualization. However, the traditional tourism mode often sacrifices individuality, magnifies the common character, does not have the demand subdivision, formulates the conventional model product with the low standard and the low cost as the guidance, can not meet the mass tourism demand, gradually is marginalized. Therefore, when the market demand and supply deviate, custom-made tourism becomes a new product that the public is willing to accept, and meets the individual needs of tourism consumers. Custom-made tourism is fully and deeply participated, designed and created by tourists. The whole trip pays attention to the experience and feelings of tourists in the process of travel, from which to obtain the maximum satisfaction of their own personalized needs. And in the process of continuous and moderate adjustment of a professional and meticulous road. Custom-made tourism has gradually become a popular mode of travel all over the world, especially in foreign countries. Because of its characteristics of "tailor-made" and "one-to-one service", it is designed mainly by tourists' hobbies and desires. Therefore, at present, this kind of travel way is being accepted by more and more domestic traveling consumers. In the past, custom tourism as a form of high-end tourism, although profitable, but the market is relatively narrow, difficult to reach a certain scale. Today, by further subdividing the tourism market to expand the market capacity, and the requirements of each tourist will often vary according to the economic capacity, so this new tourism is more custom-made than high-end. The purpose of this paper is to explore the application of game theory to custom-made tourism, and at the same time to define the core stakeholders of custom-made tourism as tourists, government and travel agencies, combined with the stakeholder theory of management. By reviewing and analyzing the application of game theory in tourism industry, combining with the development of customized tourism at home and abroad, the game model between the core stakeholders of custom-made tourism is established. Through combing and analyzing the intricate relationship between stakeholders in the process of developing customized tourism in Xinjiang, the paper deduces the government's optimal management mode, in order to make custom tourism go deeper into the public life, from high-end to normalize. This article further solves the analysis, obtains the travel agency to carry on the custom tourism the high-end and the low end management pattern, explores the custom tourism reasonable and the best benefit realization way, simultaneously lets the tourism consumer's utility maximizes.
【学位授予单位】：新疆大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
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