民族旅游地旅游者原真性感知、地方依恋与忠诚度研究——以湖北恩施州为例

发布时间：2018-10-16 22:20

【摘要】：感受文化原真性被认为是旅游者到访民族旅游地的主要动机和核心体验。研究从旅游者感知角度出发,以湖北恩施土家族、苗族自治州为调研地,通过问卷调查和结构方程模型分析方法,探讨了原真性感知对地方依恋和目的地忠诚度的影响。研究表明:1文化原真性感知对地方依恋和目的地忠诚度均产生显著的直接影响,并通过地方依恋对忠诚度产生间接影响;2地方依恋的两个维度中,地方依赖显著影响地方认同,而文化原真性对地方依赖的直接影响明显大于其对地方认同的直接影响;3地方依恋对目的地忠诚度产生显著的积极影响,但地方依赖与地方认同两个维度对忠诚度的影响存在差异,地方依赖通过地方认同对忠诚度产生间接影响。
[Abstract]:Feeling cultural authenticity is regarded as the main motivation and core experience for tourists to visit ethnic tourist destinations. From the perspective of tourists' perception, this paper studies the influence of primordial perception on local attachment and destination loyalty by means of questionnaire survey and structural equation model analysis in Enshi Tujia and Miao Autonomous Prefecture of Hubei Province. The results show that: (1) the perception of cultural primordial truth has a significant direct effect on both local attachment and destination loyalty, and indirectly affects local attachment through local attachment; (2) in the two dimensions of local attachment, local dependence significantly affects local identity. However, the direct influence of cultural authenticity on local dependence is obviously greater than that on local identity. (3) Local attachment has a significant positive effect on destination loyalty. However, the influence of local dependence and local identity on loyalty is different, and local dependence has indirect influence on loyalty through local identity.
【作者单位】：湖北大学中国旅游案例教学与研究中心;湖北大学旅游发展研究院;华中师范大学地理过程分析与模拟湖北省重点实验室;华中师范大学社会学院;
【基金】：国家自然科学基金项目(41201143,41371183) 中国博士后科学基金项目(2016M602328)
【分类号】：F592.7

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