坦桑尼亚入境旅游市场演变趋势与特点研究

发布时间：2018-10-18 11:30

【摘要】：坦桑尼亚拥有非洲乃至于世界的伟大自然文化景观,也是世界最著名的野生动物旅游目的地之一。尽管坦桑尼亚拥有这些独具特色的旅游资源,但是离实现把坦桑尼亚作为非洲最主要的旅游目的地这一发展目标还相距甚远。自20世纪80年代坦桑尼亚实行旅游政策改革以来,旅游业发展的重要性不断突出,外汇收入已位居该国的第二位、直接外资投资则占第三位。尽管坦桑尼亚旨在提供低密度,高质量,高价位的国际旅游产品,但是坦桑尼亚旅游市场在发展过程中仍然面临诸多挑战,比如基础设施发展滞后,高素质相关行业服务人员缺乏,法律和政府监管机制不健全等问题。基于这样的背景,我作为来自坦桑尼亚的留学生,选择“坦桑尼亚入境旅游市场演变趋势与特点”作为论文的选题,期望通过对坦桑尼亚入境旅游市场的研究,来重新认识坦桑尼亚入境旅游发展的环境,思考坦桑尼亚如何突破以自然野生动物为主的单一旅游观光活动,进一步优化入境旅游产品的路径,努力挖掘自身优势,发展集文化景致观光,海岛休闲体验,会议博览,MICE于一体的多元化可持续旅游产业。本文研究的核心目的在于了解坦桑尼亚旅游业发展历程与状况,认识坦桑尼亚旅游客源市场特征,分析市场演变趋势与坦桑尼亚旅游业未来发展趋势。本文的研究意义在于,一方面为丰富坦桑尼亚的旅游发展研究贡献自己的绵薄之力；另一方面,希望更多坦桑尼亚相关部门重视旅游业发展研究。在此基础上,本文主要采用文献回顾和定量分析相结合的研究方法。研究发现,首先,经过多年发展,坦桑尼亚以及形成了比较完整的入境旅游接待服务体系,并有相关的产业配套政策。其次,坦桑尼亚入境旅游市场进入新世纪以来,进入了比较快速的发展时期。再次,欧洲是坦桑尼亚入境旅游市场的主要客源地,游客主要以休闲度假为目的。最后,经营管理、设施配套与产品开发等方面的因素成为影响坦桑尼亚入境旅游发展的主要原因。本文共分为五部分：第一部分在第一章,系统概括研究意义、研究方法、研究内容及相关概念与理论基础；第二部分在第二章,坦桑尼亚入境旅游资源与接待设施；第三部分,对坦桑尼亚的入境旅游市场发展历程与特点进行分析；第四部分,在第四章,分析坦桑尼亚旅游存在的主要问题；第五部分,提出有利于坦桑尼亚旅游业发展的对策和建议,同时,指出论文研究不足之处和后续研究方向。
[Abstract]:Tanzania has a great natural and cultural landscape in Africa and even the world, and is one of the most famous wildlife tourist destinations in the world. Despite its unique tourism resources, Tanzania is far from achieving its goal of making Tanzania the leading tourist destination in Africa. Since Tanzania carried out the reform of tourism policy in the 1980s, the importance of tourism development has become more and more prominent. The foreign exchange income has ranked the second in the country, and the direct foreign investment (FDI) has occupied the third place. Although Tanzania aims to provide low-density, high-quality, high-priced international tourism products, the Tanzanian tourism market still faces many challenges in the development process, such as lagging infrastructure development. High-quality related industries lack of service personnel, legal and government regulatory mechanism is not perfect and so on. Based on this background, as a student from Tanzania, I chose "the Evolution trend and characteristics of Tanzania's inbound Tourism Market" as the topic of this paper, hoping that through the study of Tanzania's inbound tourism market, To re-understand the environment of Tanzania's inbound tourism development, to think about how Tanzania can break through the single tourism activity dominated by natural wildlife, further optimize the path of inbound tourism products, and strive to tap its own advantages. Develop a diversified and sustainable tourism industry that integrates cultural scenery sightseeing, island leisure experience, conference expo and MICE. The core purpose of this study is to understand the history and situation of Tanzania's tourism development, to understand the characteristics of Tanzania's tourist market, and to analyze the market evolution trend and the future development trend of Tanzania's tourism industry. The significance of this paper is that, on the one hand, we contribute our own contribution to the study of tourism development in Tanzania; on the other hand, we hope that more relevant departments in Tanzania will attach importance to tourism development research. On this basis, this paper mainly adopts the research method of literature review and quantitative analysis. First of all, after many years of development, Tanzania has formed a relatively complete inbound tourism reception service system, and has related industrial policies. Second, Tanzania's inbound tourism market has entered a relatively rapid period of development since the new century. Third, Europe is the main tourist destination of Tanzania's inbound tourism market. Finally, the main factors affecting Tanzania's inbound tourism are management, facilities and product development. This article is divided into five parts: the first part in the first chapter, systematic summary of research significance, research methods, research content and related concepts and theoretical basis; the second part in the second chapter, Tanzania inbound tourism resources and reception facilities; the third part, This paper analyzes the development course and characteristics of Tanzania's inbound tourism market; the fourth part, analyzes the main problems existing in Tanzania's tourism industry; the fifth part, puts forward the countermeasures and suggestions that are conducive to the development of Tanzania's tourism industry. At the same time, the paper points out the shortcomings of the research and the direction of future research.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F594.25

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