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三清山乡村旅游对农民收入影响的满意度研究

发布时间:2018-10-30 11:00
【摘要】:近年来,中国的旅游业发展迅速,在人们生活品质的提升方面起到了举足轻重的作用,乡村旅游作为一种新型的旅游形式,吸引了越来越多的城市居民来到乡村体验传统的民俗文化、农业观光以及乡村风景等等。目前,中国的乡村旅游尚处于初始发展阶段,服务设施、管理体制落后等不足,对当地农民脱贫致富有着负面的影响,因此要积极探索乡村旅游的发展道路,对影响农民收入的因素进行满意度分析,才能更好帮助提高乡村旅游带动当地农民收入的提高。因此,本文研究了三清山旅游对农民收入影响的主要因素,从农民自身感知的角度去探讨三清山乡村旅游带给其收入增加的满意程度,对于改善和提高当地农民收入具有较强的现实意义。 本文以三清山乡村旅游为实证对象,对三清山乡村旅游影响农民收入的影响因素做了初步的研究,运用文献查阅及实地调研等方法综合归纳分析得出了影响农民收入的评价指标,选取三清山景区周边的农民作为样本进行问卷调查,以获取相关的数据及信息,,通过数据整理与统计后利用SPSS.17软件进行分析。运用描述性统计分析法、信度分析法、IPA分析法及配对样本T检验,在交通、地理位置、农产品价格等13个宏微观因素中进行了重要性和表现性分析,找出三清山乡村旅游影响农民收入现实与期望的差距,指出影响农民增收的薄弱环节,得出需要重点改正的指标,提出具有针对性的建议和措施,为进一步提高农民的收入提供具有建设性的理论依据,并对未来进行了展望。 根据研究数据发现:总体上看,三清山乡村旅游的发展对当地农村经济的发展以及对农民的增收有一定的促进作用,大部分农民认为旅游的发展给可以带给他们更多的收益,生活水平有了一定的提高,但收入增加的空间有限,没有很好地发挥旅游带动农民增收的作用。其次,在影响农民收入的几个因素中,自然风光和地理位置所起到的作用是显著的,并且在现实表现中与人们的期望相距甚小。与此相反的是交通因素,在现实表现性与重要性中两者落差最大,这是今后三清山乡村旅游发展过程中需要重点改进的地方。其他因素包括民俗活动、政府作用、农产品价格等等在今后三清山乡村旅游发展过程中具有极大的上升空间,它们能为农民带来更多的收益,在当地农民的增收问题上发挥巨大作用。
[Abstract]:In recent years, China's tourism industry has developed rapidly and played an important role in improving people's quality of life. As a new type of tourism, rural tourism is a new form of tourism. Attracted more and more urban residents to the countryside to experience the traditional folk culture, agricultural tourism and rural scenery and so on. At present, the rural tourism in China is still in the initial stage of development, and the service facilities and management system are backward, which has a negative impact on the local farmers' poverty relief and prosperity. Therefore, it is necessary to actively explore the development of rural tourism. The satisfaction analysis of the factors influencing the farmers' income can help to improve the rural tourism and promote the local farmers' income. Therefore, this paper studies the main factors of the influence of tourism in Sanqing Mountain on farmers' income, and probes into the satisfaction degree of the increase in income brought by rural tourism in Sanqing Mountain from the perspective of farmers' own perception. To improve and improve the income of local farmers have a strong practical significance. This paper takes the rural tourism of Sanqing Mountain as the empirical object, and makes a preliminary study on the influencing factors of rural tourism on farmers' income in Sanqing Mountain. By using the methods of literature review and field investigation, the paper concludes the evaluation indexes that affect the farmers' income, selects the farmers around Sanqing Mountain scenic spot as the sample to carry on the questionnaire survey, in order to obtain the related data and information. Through the data collation and statistics after the use of SPSS.17 software for analysis. Using descriptive statistical analysis, reliability analysis, IPA analysis and paired sample T test, the importance and expressiveness of 13 macro and micro factors, such as traffic, geographical location and agricultural product price, were analyzed. This paper finds out the gap between the reality and expectation of rural tourism in Sanqing Mountain, points out the weak links that affect the increase of farmers' income, draws the indexes that need to be corrected, and puts forward some suggestions and measures. It provides a constructive theoretical basis for further raising farmers' income, and prospects for the future. According to the research data, on the whole, the development of rural tourism in Sanqingshan can promote the development of local rural economy and increase farmers' income, and most farmers think that the development of tourism can bring them more benefits. The living standard has been improved, but the space of income increase is limited. Secondly, the natural scenery and geographical location play a significant role in influencing farmers' income, and in reality, the difference between natural scenery and people's expectations is very small. On the contrary, the traffic factor is the biggest difference between the actual performance and the importance, which is the key point to improve the development of rural tourism in Sanqingshan in the future. Other factors include folklore activities, the role of the government, the price of agricultural products, and so on, which will bring more benefits to farmers in the future development of rural tourism in Sanqing Mountain. To play a great role in increasing the income of local farmers.
【学位授予单位】:中国海洋大学
【学位级别】:硕士
【学位授予年份】:2014
【分类号】:F592;F323.8

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