安波镇温泉旅游产业发展战略研究
发布时间：2018-11-02 14:37
【摘要】：作为二十世纪的新宠——旅游业,自1992年起以势如破竹的气度盘踞了石油工业和汽车产业在全球的霸主地位,目前已当仁不让的成为世界规模最大的产业。我国自改革开放30多年来,在全球旅游行业的蓬勃影响下,亦成为世界上旅游业发展最为迅猛的地区之一,旅游业正成为支撑我国可持续发展的战略性的产业。温泉旅游产业作为这一新兴产业中的朝阳产业,随着人们生活水平不断提高,消费能力的不断提升,以及人们对温泉旅游这种结合养生保健、休闲娱乐为一体旅游模式需求的逐年攀升,省内各大城市(地区)以辽宁省发展温泉旅游第一大省为契机,加大了对温泉旅游产业的投资力度,加快推进温泉旅游产业的发展,采取了若干刺激和扩大温泉旅游消费的措施,使得近年来全省涌现出一波又一波的温泉旅游投资热潮。 安波镇作为辽宁省内口碑好、资历老的温泉名镇也迫切的需要借旅游产业升级的东风,进一步突出自身特点,争取在温泉行业的大洗牌中获得更多的发展,将优势发挥到最大。本文通过参阅温泉旅游的相关书籍和文献资料,运用系统分析、实地调查的研究方法,结合战略管理学、市场营销学、可持续发展等相关理论,对安波镇温泉旅游产业进行分析研究。课题首先阐述了温泉旅游相关研究文献和概念及温泉旅游产业发展的理论基础,其次概括了现阶段安波镇区位概况、温泉旅游产业发展历程及资源、产业开发、市场、竞争环境和空间分布等产业现状,在此基础上,对安波镇温泉旅游产业发展进行SWOT分析,并提出了行之有效的发展战略,目的为了能够弥补镇域温泉旅游产业研究的不足,以创新发展谋求解决安波镇温泉产业规划、投资、经营、管理中存在的各种问题,能够为安波镇温泉旅游产业的发展提供一定指导,以便提升安波镇温泉旅游产业的竞争力,实现安波镇温泉产业的可持续发展,同时能够为其他地区温泉旅游发展提供一定的理论借鉴。
[Abstract]:As the new favorite of the 20th century, tourism industry has occupied the dominant position of oil industry and automobile industry in the world since 1992, and has become the largest industry in the world. Since the reform and opening up for more than 30 years, under the influence of the global tourism industry, China has become one of the most rapid tourism regions in the world. Tourism is becoming a strategic industry to support the sustainable development of our country. The hot spring tourism industry, as a sunrise industry in this new industry, with the continuous improvement of people's living standards and consumption ability, as well as the combination of hot spring tourism and health care, The demand for leisure and entertainment as a whole is rising year by year. Taking Liaoning Province as the first province to develop hot spring tourism, the cities (regions) in the province have increased their investment in the hot spring tourism industry and accelerated the development of the hot spring tourism industry. Some measures have been taken to stimulate and expand the consumption of hot spring tourism. In recent years, there has been a wave of hot spring tourism investment boom in the province. As a famous town with good reputation in Liaoning Province, the old hot spring town also urgently needs to use the Dongfeng tourism industry upgrade, further highlight its own characteristics, strive to obtain more development in the hot spring industry reshuffle, and bring its advantages into full play. Through consulting related books and documents of hot spring tourism, using the research methods of systematic analysis and field investigation, this paper combines the relevant theories of strategic management, marketing, sustainable development, etc. This paper analyzes and studies the hot spring tourism industry in Anbo town. Firstly, this paper expounds the related research documents and concepts of hot spring tourism and the theoretical basis of the development of hot spring tourism industry. Secondly, it summarizes the location of Ambo Town, the development course and resources of hot spring tourism industry, the development of industry, the market of hot spring tourism industry. On the basis of the present situation of competitive environment and spatial distribution, this paper makes SWOT analysis on the development of hot spring tourism industry in Ambo town, and puts forward some effective development strategies, in order to make up for the deficiency of the research on hot spring tourism industry in town area. To solve the problems existing in the planning, investment, management and management of Anbo town's hot spring industry with innovative development, it can provide certain guidance for the development of Anbo town's hot spring tourism industry, so as to enhance the competitiveness of Anbo town's hot spring tourism industry. To realize the sustainable development of the hot spring industry in Ambo town, and to provide some theoretical reference for the development of hot spring tourism in other regions.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592
本文编号：2306081
[Abstract]:As the new favorite of the 20th century, tourism industry has occupied the dominant position of oil industry and automobile industry in the world since 1992, and has become the largest industry in the world. Since the reform and opening up for more than 30 years, under the influence of the global tourism industry, China has become one of the most rapid tourism regions in the world. Tourism is becoming a strategic industry to support the sustainable development of our country. The hot spring tourism industry, as a sunrise industry in this new industry, with the continuous improvement of people's living standards and consumption ability, as well as the combination of hot spring tourism and health care, The demand for leisure and entertainment as a whole is rising year by year. Taking Liaoning Province as the first province to develop hot spring tourism, the cities (regions) in the province have increased their investment in the hot spring tourism industry and accelerated the development of the hot spring tourism industry. Some measures have been taken to stimulate and expand the consumption of hot spring tourism. In recent years, there has been a wave of hot spring tourism investment boom in the province. As a famous town with good reputation in Liaoning Province, the old hot spring town also urgently needs to use the Dongfeng tourism industry upgrade, further highlight its own characteristics, strive to obtain more development in the hot spring industry reshuffle, and bring its advantages into full play. Through consulting related books and documents of hot spring tourism, using the research methods of systematic analysis and field investigation, this paper combines the relevant theories of strategic management, marketing, sustainable development, etc. This paper analyzes and studies the hot spring tourism industry in Anbo town. Firstly, this paper expounds the related research documents and concepts of hot spring tourism and the theoretical basis of the development of hot spring tourism industry. Secondly, it summarizes the location of Ambo Town, the development course and resources of hot spring tourism industry, the development of industry, the market of hot spring tourism industry. On the basis of the present situation of competitive environment and spatial distribution, this paper makes SWOT analysis on the development of hot spring tourism industry in Ambo town, and puts forward some effective development strategies, in order to make up for the deficiency of the research on hot spring tourism industry in town area. To solve the problems existing in the planning, investment, management and management of Anbo town's hot spring industry with innovative development, it can provide certain guidance for the development of Anbo town's hot spring tourism industry, so as to enhance the competitiveness of Anbo town's hot spring tourism industry. To realize the sustainable development of the hot spring industry in Ambo town, and to provide some theoretical reference for the development of hot spring tourism in other regions.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592
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