游客与当地居民对非物质文化遗产旅游化生存的态度对比研究——以恩施土家族非物质文化遗产为例

发布时间：2018-11-09 19:36

【摘要】：旅游化生存已经成为延续非物质文化遗产最主要的途径之一。以恩施土家族非物质文化遗产为例,以感知理论和期望理论为基础,运用SPSS(19.0)统计软件进行数据处理,采用因子分析法、交叉分析法和均值分析法研究游客和当地居民对非物质文化遗产旅游化生存的态度异同。研究发现:(1)游客在参与非物质文化遗产旅游过程中的责任意识不强,当地居民在非物质文化遗产旅游发展的主体认知方面存在偏差;(2)游客和当地居民均认同非物质文化遗产的旅游化生存模式,当地居民的认同度高于游客。建议从开发思路、传承模式和利益相关者三个方面着手,致力于构建旅游活动的"文化空间"、传承机制和利益相关者的平等管理,使旅游业为非物质文化遗产的保护工作发挥更加积极的作用。
[Abstract]:Tourism survival has become one of the most important ways to continue intangible cultural heritage. Taking the intangible cultural heritage of Enshi Tujia as an example, based on the theory of perception and expectation, SPSS (19.0) statistical software is used to process the data, and the factor analysis method is used. The cross-analysis method and the mean analysis method are used to study the differences and similarities of the attitudes of tourists and local residents towards the existence of intangible cultural heritage tourism. The findings are as follows: (1) the responsibility consciousness of the tourists in the process of participating in the intangible cultural heritage tourism is not strong, and the local residents have bias in the subject cognition of the development of the intangible cultural heritage tourism; (2) both tourists and local residents agree with the tourism survival mode of intangible cultural heritage, and the degree of identity of local residents is higher than that of tourists. It is suggested that from the three aspects of development thinking, inheritance mode and stakeholders, we should devote ourselves to constructing the "cultural space" of tourism activities, the inheritance mechanism and the equal management of stakeholders. So that tourism for the protection of intangible cultural heritage play a more active role.
【作者单位】：中南民族大学管理学院;
【分类号】：G122;F592.7

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