入境旅游发展质量与动力因素研究

发布时间：2018-11-10 13:27

【摘要】：入境旅游在中国旅游业的发展中占据着重要地位,随着中国国际影响力的日益提高,对外交流互动越发频繁,入境旅游事业持续发展。与此同时,入境旅游的发展仍面临着诸多困境,其中最为突出的现象即地区之间的发展不平衡以及入境旅游规模与收入的不对等。在此背景下,中国入境旅游的发展质量及其发展的动力机制是一个非常值得探讨的议题。文章分别从国家宏观维度以及31个省市中观维度,对1990-2014年国家以及各省市的入境旅游流量和流质进行测算分析,相关数据表明:国家宏观面,入境旅游流量规模呈现逐年上升的发展态势。90年代流量增速最为明显,自2006年开始,增速逐渐放缓。全国入境旅游平均流质指数达到3.48,呈现"M"型增长模式,入境旅游经济效益较高。从31个省市维度看,入境旅游流量基本呈现从东部地区向西部地区逐级递减的态势。东、中、西三大地区的入境旅游流质发展情况较为复杂,总体可归纳为有效改善型、逐步倒退型、波动上升型以及波动下降型。依据入境旅游流量和流质两大评价标准,文章引入"波士顿"矩阵模型,将31个省市分别划分为明星型、金牛型、幼童型、瘦狗型4种类型,不同类型分别具有不同的形成机理。基于相关学者对于入境旅游流影响因素的研究,文章筛选出6大主要影响因素,进行动力因素测算研究。结果表明,各省市经济的发达程度以及国际交通的便利程度是影响入境旅游发展最重要的两个要素,旅游景点以及进出口贸易发展也存在一定正面影响,国际汇率与社会文化水平的影响相对较小,并据此为优化入境旅游质量提出了相关建议。
[Abstract]:Inbound tourism plays an important role in the development of Chinese tourism. With the increasing of China's international influence, foreign exchanges and interactions become more frequent, and the inbound tourism industry continues to develop. At the same time, the development of inbound tourism is still faced with many difficulties, among which the most prominent phenomenon is the imbalance of development between regions and the unequal scale of inbound tourism and income. Under this background, the development quality and motive mechanism of China's inbound tourism is a topic worth discussing. From the national macro dimension and the 31 provinces and cities' mesoscopic dimension, the paper calculates and analyzes the inbound tourism flow and the flow quality of the country and the provinces and cities from 1990 to 2014. The relevant data show that the national macroscopic aspect, The scale of inbound tourism volume is increasing year by year. The growth rate of inbound tourism flow is the most obvious in the 1990s, and the growth rate has slowed down gradually since 2006. The average fluidity index of national inbound tourism is 3.48, showing "M" growth pattern, and the economic benefit of inbound tourism is relatively high. From the perspective of 31 provinces and cities, the inbound tourism flow is gradually decreasing from the eastern region to the western region. The development of inbound tourist fluid quality in the east, middle and west regions is more complex, which can be summarized as effective improvement type, gradual retrogression type, fluctuation rising type and fluctuation decreasing type. According to the two evaluation criteria of inbound tourism flow and flow quality, the paper introduces the "Boston" matrix model and divides 31 provinces and cities into four types: star type, Taurus type, young child type and thin dog type. Different types have different formation mechanisms. Based on the relevant scholars' research on the influencing factors of inbound tourism flow, six main influencing factors are selected, and the dynamic factors are calculated and studied. The results show that the degree of economic development of provinces and cities and the convenience of international transportation are the two most important factors affecting the development of inbound tourism. There is also a positive impact on tourist attractions and the development of import and export trade. The influence of international exchange rate and social-cultural level is relatively small, and some suggestions are put forward to optimize the quality of inbound tourism.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592

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