基于旅游产品结构分析的武汉市夜间旅游发展研究

发布时间：2018-11-19 09:51

【摘要】：近年来,我国城市旅游发展迅猛,涌现出一批广受欢迎的特色旅游城市,如北京、上海、厦门、三亚等,这些城市无一例外都根据自身的旅游禀赋特质,通过对旅游产品进行差异化开发和深度挖掘,与时俱进,不断完善旅游产品结构,进而构建了合理的旅游产品结构。相比较而言,作为我国中部最大的城市——武汉,虽然占据历史文化、交通区位、消费市场等优势,但是其旅游品牌影响力与城市地位不甚相符。与上述城市相比,武汉旅游的问题在于没有跟随市场的变化而不断调整产品结构,导致旅游产品结构不够合理。因此,如何优化旅游产品结构成为武汉旅游进一步发展的核心问题。纵观现代旅游业发展,人们可支配的休闲时间增加,旅游需求更加个性,导致旅游产品竞争加剧,激发更新颖的旅游经营理念,促使旅游经营者把目光投向夜间旅游。本文认为发展夜间旅游是优化武汉旅游产品结构,促进武汉旅游进一步发展的有效途径。课题研究引用产品生命周期理论、系统论、产品结构优化和可持续发展等相关理论依据,首先,从发展夜间旅游对旅游产品结构的优化作用及合理的旅游产品结构将指导夜间旅游良性发展两方面来分析夜间旅游和旅游产品结构的内在联系,探索两者相互促进、共同发展的思路；其次,在旅游产品结构和夜间旅游定义的基础上对武汉的旅游产品结构和夜间旅游发展现状进行分析,重点从市场、资源、支持、保障等方面对武汉夜间旅游发展的潜力做分析和评价,为后文分析夜间旅游的优化作用以及提出发展对策提供依据；最后,具体分析武汉发展夜间旅游对产品结构的优化作用,并以建立合理的旅游产品结构作为指导,提出武汉发展夜间旅游的建议。通过对武汉旅游产品结构及夜间旅游发展的研究,初步得到以下结论：(1)武汉旅游发展的关键是优化旅游产品结构；(2)发展夜间旅游将全面优化武汉旅游产品结构；(3)合理的旅游产品结构促进武汉夜间旅游健康快速发展。文章从旅游产品结构的角度分析武汉夜间旅游的发展问题,希望不仅能够为武汉提供优化旅游产品结构的有效途径,更能够为武汉夜间旅游的科学发展提供依据,也希望为夜间旅游的后续研究提供借鉴,使夜间旅游理论得到进一步的研究和完善。
[Abstract]:In recent years, with the rapid development of urban tourism in China, a number of popular characteristic tourist cities have emerged, such as Beijing, Shanghai, Xiamen, Sanya and so on. These cities are all based on their own characteristics of tourism endowment. Through the differential development and deep mining of tourism products, the paper advances with the times, continuously consummates the structure of tourism products, and then constructs a reasonable structure of tourism products. In contrast, Wuhan, the largest city in the central part of China, occupies the advantages of historical culture, transportation location and consumer market, but its tourism brand influence is not in accordance with the city status. Compared with the above cities, the problem of tourism in Wuhan is that the structure of tourism products is not reasonable because of the constant adjustment of the product structure without following the changes of the market. Therefore, how to optimize the structure of tourism products has become the core issue of Wuhan tourism further development. Throughout the development of modern tourism, the increase of leisure time at people's disposal, the more individuality of tourism demand, the intensification of competition of tourism products, the stimulation of a more novel concept of tourism management, and the urge of tourism operators to turn their attention to night tourism. This paper holds that the development of night tourism is an effective way to optimize the structure of Wuhan tourism products and promote the further development of Wuhan tourism. The subject studies the relevant theoretical basis such as product life cycle theory, system theory, product structure optimization and sustainable development. This paper analyzes the internal relationship between nighttime tourism and tourism product structure from the two aspects of developing the optimal function of night tourism to tourism product structure and rational tourism product structure which will guide the benign development of night tourism, and probes into the mutual promotion of the two kinds of tourism products. The train of thought of common development; Secondly, on the basis of the structure of tourism products and the definition of night tourism, the paper analyzes the structure of tourism products and the present situation of night tourism development in Wuhan, focusing on the market, resources and support. The potential of Wuhan nighttime tourism development is analyzed and evaluated in terms of security, which provides a basis for the analysis of the optimization role of night tourism and the development of countermeasures. Finally, the paper analyzes the function of Wuhan's development of nocturnal tourism on the optimization of its product structure, and puts forward some suggestions for Wuhan's development of nocturnal tourism under the guidance of establishing a reasonable tourism product structure. Based on the research on the structure of Wuhan tourism products and the development of night tourism, the following conclusions are drawn: (1) the key to the development of Wuhan tourism is to optimize the structure of tourism products; (2) the development of night tourism will comprehensively optimize the structure of Wuhan tourism products. (3) rational tourism product structure promotes Wuhan night tourism to develop healthily and rapidly. This paper analyzes the development of Wuhan night tourism from the perspective of tourism product structure, hoping that it can not only provide an effective way for Wuhan to optimize the structure of tourism products, but also provide the basis for the scientific development of Wuhan night tourism. It also hopes to provide reference for the follow-up study of nighttime tourism, so that the theory of nighttime tourism can be further studied and perfected.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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