“微时代”的旅游市场营销
发布时间：2018-11-19 21:10
【摘要】：正在互联网技术高速发展的今天,每一名互联网民,只要拥有一个小小的账号,都可能成为一个媒体,通过大众观看、分享、发帖、转载,成为新闻的发布者和传播者。数字技术和信息技术的进步推动了人类的传播活动大踏步向前发展,一个全新的以个人传播为主的自媒体时代已经到来,其典型特征就是"微"。以微博、微信、微电影等为代表的"微"传播媒介将颠覆传统大
[Abstract]:Today, with the rapid development of Internet technology, every Internet citizen, as long as has a small account, can become a media, through the public watching, sharing, posting, reprinting, become the publisher and disseminator of news. The progress of digital technology and information technology has promoted the rapid development of human communication activities. A new era of self-media, which is dominated by personal communication, has arrived, and its typical characteristic is "micro". The "micro" media, such as Weibo, WeChat, micro-film and so on, will subvert the traditional media.
【作者单位】： 江西科技师范大学旅游学院;
【基金】：2011年江西省艺术科学规划项目“鄱阳湖生态经济区影视文化对旅游产业发展影响研究”成果,项目编号:YG2011079
【分类号】：F592;F274
[Abstract]:Today, with the rapid development of Internet technology, every Internet citizen, as long as has a small account, can become a media, through the public watching, sharing, posting, reprinting, become the publisher and disseminator of news. The progress of digital technology and information technology has promoted the rapid development of human communication activities. A new era of self-media, which is dominated by personal communication, has arrived, and its typical characteristic is "micro". The "micro" media, such as Weibo, WeChat, micro-film and so on, will subvert the traditional media.
【作者单位】： 江西科技师范大学旅游学院;
【基金】：2011年江西省艺术科学规划项目“鄱阳湖生态经济区影视文化对旅游产业发展影响研究”成果,项目编号:YG2011079
【分类号】：F592;F274
【参考文献】
相关期刊论文 前2条
1 于泷;耿改智;;微电影营销模式对企业营销策略的影响分析[J];商业经济;2013年13期
2 孙莹;;微时代旅游营销的新模式——旅游微博营销[J];新闻知识;2013年01期
【共引文献】
相关期刊论文 前1条
1 马s，
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