湖南省5A级景区网络关注度分布特征及形成机理研究
发布时间：2018-11-20 13:11
【摘要】：基于百度指数分析湖南省5A级景区年度、月度、周度与黄金周的分布特征及其形成机理,研究结果表明:受技术水平、资源丰度、假日制度、重大事件因素的影响,旅游景区网络关注度年际变化大体相似,搜索量逐年递增。大部分景区网络关注度呈现"三峰"状,10月为最高峰,4月和7、8月为次高峰。周度网络关注度周三到达顶峰,周六降至谷底。"五一"和"十一"的网络关注度呈现先升后降特点,其中"五一"期间景区的网络关注度显现出较强的前兆效应,高峰时段为4月29-30日;"十一"期间景区的网络关注度前兆效应减弱,趋于与实际旅游流一致,高峰时段为10月3-4日。湖南省5A级景区应对网络关注度高度重视,紧跟前兆效应,充分运用科学手段进行管理。
[Abstract]:Based on Baidu index, this paper analyzes the distribution characteristics and formation mechanism of annual, monthly, weekly and golden week of 5A scenic spots in Hunan Province. The results show that the distribution and formation mechanism are affected by the technological level, resource abundance, holiday system, and major events. The interannual variation of network attention in tourist attractions is similar, and the search volume is increasing year by year. Most scenic spots show "three peaks" of network attention, October is the highest peak, April and July and August are the second peak. Zhou du Internet attention reached its peak on Wednesday and bottomed out on Saturday. " The network attention of May 1 and 11 shows the characteristics of first rising and then descending, among which, the network attention of the scenic spots during May 1st shows a strong precursory effect, the peak period is April 29-30; The premonitory effect of network attention is weakened and tends to be consistent with the actual tourist flow during the "11 ~ (th)" period, and the peak period is October 3-4. The 5A scenic spot in Hunan province should pay close attention to the network attention, follow the precursor effect, and make full use of scientific means to manage it.
【作者单位】： 湘潭大学旅游管理学院;
【基金】：国家自然科学基金“旅游地游客网络关注度与客流量时空分布特征及互动机制”(项目编号:41501156) 国家旅游局项目“武陵山区旅游扶贫效应空间分异及驱动因子研究”(项目编号:14TABG026)
【分类号】：F592.7
本文编号：2345008
[Abstract]:Based on Baidu index, this paper analyzes the distribution characteristics and formation mechanism of annual, monthly, weekly and golden week of 5A scenic spots in Hunan Province. The results show that the distribution and formation mechanism are affected by the technological level, resource abundance, holiday system, and major events. The interannual variation of network attention in tourist attractions is similar, and the search volume is increasing year by year. Most scenic spots show "three peaks" of network attention, October is the highest peak, April and July and August are the second peak. Zhou du Internet attention reached its peak on Wednesday and bottomed out on Saturday. " The network attention of May 1 and 11 shows the characteristics of first rising and then descending, among which, the network attention of the scenic spots during May 1st shows a strong precursory effect, the peak period is April 29-30; The premonitory effect of network attention is weakened and tends to be consistent with the actual tourist flow during the "11 ~ (th)" period, and the peak period is October 3-4. The 5A scenic spot in Hunan province should pay close attention to the network attention, follow the precursor effect, and make full use of scientific means to manage it.
【作者单位】： 湘潭大学旅游管理学院;
【基金】：国家自然科学基金“旅游地游客网络关注度与客流量时空分布特征及互动机制”(项目编号:41501156) 国家旅游局项目“武陵山区旅游扶贫效应空间分异及驱动因子研究”(项目编号:14TABG026)
【分类号】：F592.7
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