福建省东山岛游客旅游气候偏好实证研究
发布时间：2018-11-21 13:47
【摘要】：滨海旅游发展前景广阔,且深受人们的喜爱,因而在全球范围内有较广泛的发展。气候及其变化因素与滨海旅游的关系非常密切。近年来,随着全球气候变化呈现出明显的变暖趋势,气候对滨海旅游发展的影响也更明显。因此,滨海旅游气候学研究对于滨海旅游的发展有重要意义。本文在阅读和梳理相关研究文献的基础上,以福建东山岛旅游为例,分析东山岛旅游气候条件,探究东山岛旅游与气候的关系,调查分析东山岛旅游者的气候感知。研究游客的旅游气候偏好,可以明确在什么样的天气和气候条件下最适宜开展旅游活动,从而可以为旅游目的地的营销决策提供科学参考。在广泛综合前人研究的基础上,通过对502位到福建东山岛旅游的游客进行实地问卷调查,对所提出的研究假设进行有关检验。结果表明,大部分游客认为气候在旅游目的地选择诸影响因素中位居第3；在气候诸变量中,游客认为舒适的气温最重要；游客认为理想的出游温度介于25-29℃间,理想的下雨历时是1小时,理想的风况是微风和中度风天气,理想的天空状况是25%云覆盖的晴天和50%云覆盖的阴天天气；气候变化引起沙滩面积缩小将对游客的旅游决策具有负面影响。以上研究结果部分证实了国外的有关研究,但部分与前人的研究结论仍有出入,建议未来在中国应进一步加强基于游客感知的气候偏好研究,以弥补现有研究的不足。最后,结合发现的东山岛旅游存在与气候相关的问题,提出了一些改善东山岛旅游发展的措施建议。
[Abstract]:Coastal tourism has broad prospects and is loved by people, so it has a wide range of development in the world. Climate and its changing factors are closely related to coastal tourism. In recent years, with the global climate change showing an obvious warming trend, the impact of climate on coastal tourism development is more obvious. Therefore, the study of coastal tourism climatology is of great significance to the development of coastal tourism. On the basis of reading and combing relevant research documents, this paper takes Dongshan Island tourism in Fujian Province as an example, analyzes the tourism climate conditions of Dongshan Island, probes into the relationship between Dongshan Island tourism and climate, and investigates and analyzes the climate perception of Dongshan Island tourists. The study of tourists' preference for tourism climate can make clear what kind of weather and climate conditions are most suitable for carrying out tourism activities, thus providing a scientific reference for the marketing decisions of tourist destinations. On the basis of comprehensive previous studies, 502 tourists visiting Dongshan Island in Fujian Province were investigated with a questionnaire survey to test the research hypotheses put forward. The results show that most of the tourists think that climate is the third of the factors affecting the choice of tourist destination, and among the climate variables, the comfortable temperature is the most important. Tourists think that the ideal travel temperature is between 25-29 鈩，
本文编号：2347157
[Abstract]:Coastal tourism has broad prospects and is loved by people, so it has a wide range of development in the world. Climate and its changing factors are closely related to coastal tourism. In recent years, with the global climate change showing an obvious warming trend, the impact of climate on coastal tourism development is more obvious. Therefore, the study of coastal tourism climatology is of great significance to the development of coastal tourism. On the basis of reading and combing relevant research documents, this paper takes Dongshan Island tourism in Fujian Province as an example, analyzes the tourism climate conditions of Dongshan Island, probes into the relationship between Dongshan Island tourism and climate, and investigates and analyzes the climate perception of Dongshan Island tourists. The study of tourists' preference for tourism climate can make clear what kind of weather and climate conditions are most suitable for carrying out tourism activities, thus providing a scientific reference for the marketing decisions of tourist destinations. On the basis of comprehensive previous studies, 502 tourists visiting Dongshan Island in Fujian Province were investigated with a questionnaire survey to test the research hypotheses put forward. The results show that most of the tourists think that climate is the third of the factors affecting the choice of tourist destination, and among the climate variables, the comfortable temperature is the most important. Tourists think that the ideal travel temperature is between 25-29 鈩，
本文编号：2347157
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