潼南琼江乡村文化的旅游开发研究

发布时间：2018-11-21 21:21

【摘要】：随着城市化的不断发展,越来越多的人离开乡村前往城市谋生,乡村逐渐消亡,童年的记忆无处可寻;当前,体验经济时代的来临,深埋心中的“乡愁”逐渐觉醒,游客开始走向乡村。但目前中国乡村旅游的开发尚处于初级阶段,以乡村风光欣赏为主,不能满足游客的需求;游客迫切希望体验童年的乐趣,体验乡村文化的魅力,寻回属于自己的乡村记忆。文化体验渐渐被提上日程。乡村文化是特定地理环境下形成的“原生态文化”。在这样的大背景下,深度挖掘本地文化,打造独具特色的乡村文化的旅游是今后乡村旅游的发展趋势。本文研究潼南琼江乡村文化的旅游体验开发,以潼南乡村文化为核心,提出相关旅游发展策略,打造相应的文化旅游产品,促进乡村经济的发展,乡村产业的优化,提高乡村自然与文化的的有机结合,维护乡村社会稳定,文化传承有一定借鉴意义。全文由七部分组成第一部分讲论文选题依据,产生的背景;国内外乡村旅游发展,分别从总体研究状况,乡村旅游发展研究以及区域文化与乡村旅游关系研究状况三个方面进行综述。同时研究国内外乡村旅游侧重点,进行对比分析,得出相应结论。最后,得出笔者研究的目的及论文的相关意义。第二部分介绍了乡村旅游、乡村文化和旅游体验的概念界定,并从需求理论,体验经济理论的角度论证乡村文化旅游开发的必要性。第三部分介绍潼南琼江乡村旅游现状并指出其问题所在,说明潼南乡村旅游发展已经进入瓶颈,提出潼南琼江乡村文化旅游的必要性,从市场分析论证乡村文化旅游是当今乡村旅游开发的必然结果。第四部分首先对乡村文化的旅游资源进行分类,然后介绍潼南乡村旅游资源情况,并说明潼南有着良好的文化旅游资源,进而对潼南乡村文化旅游资源进行提炼,确定主题文化。最后阐明潼南发展乡村文化旅游的优劣势及发展思路。第五部分将潼南乡村主题文化与旅游相结合,确定潼南乡村文化旅游开发的定位,空间发展格局;针对文化旅游产品开发的原则及思路,最后提出具体打造农耕文化产品和养生文化产品。第六部分说明潼南打造乡村文化旅游还需要的支撑保障。第七部分总结本文主要结论,说明不足,以及进一步研究问题。
[Abstract]:With the continuous development of urbanization, more and more people leave the countryside to make a living in the city, the countryside gradually die out, and the memory of childhood is nowhere to be found. At present, with the coming of the experience economy, the nostalgia in the heart gradually awakes, and the tourists begin to go to the countryside. But at present, the development of rural tourism in China is still in the primary stage, mainly rural scenery appreciation, can not meet the needs of tourists; tourists eager to experience the fun of childhood, experience the charm of rural culture, find their own rural memory. Cultural experience is gradually being put on the agenda. Rural culture is the "original ecological culture" formed under the specific geographical environment. Against this background, it is the development trend of rural tourism in the future to dig deeply into local culture and create unique rural culture tourism. This paper studies the tourism experience development of Tongnan Qiongjiang rural culture, taking Tongnan rural culture as the core, puts forward the related tourism development strategies, builds the corresponding cultural tourism products, promotes the development of rural economy, and optimizes the rural industry. Improving the organic combination of rural nature and culture, maintaining rural social stability, cultural heritage has certain reference significance. The thesis consists of seven parts: the first part is about the basis and background of the thesis. The development of rural tourism at home and abroad is summarized from three aspects: the general research, the development of rural tourism and the relationship between regional culture and rural tourism. At the same time, the focus of rural tourism at home and abroad, comparative analysis, draw the corresponding conclusions. Finally, the purpose of the study and the significance of the paper are obtained. The second part introduces the definition of rural tourism, rural culture and tourism experience, and demonstrates the necessity of rural cultural tourism development from the point of view of demand theory and experience economy theory. The third part introduces the present situation of Tongnan Qiongjiang rural tourism, points out its problems, explains that the development of Tongnan rural tourism has entered the bottleneck, and puts forward the necessity of Tongnan Qiongjiang rural cultural tourism. Rural cultural tourism is the inevitable result of rural tourism development from market analysis. The fourth part first classifies the tourism resources of rural culture, then introduces the tourism resources of Tongnan rural areas, and explains that Tongnan has good cultural tourism resources, and then refines the tourism resources of Tongnan rural culture. Determine the theme culture. Finally, the author expounds the advantages and disadvantages of Tongnan's development of rural cultural tourism and its development ideas. The fifth part will Tongnan village theme culture and the tourism unifies, determines the Tongnan village culture tourism development localization, the spatial development pattern; In view of the principles and ideas of the development of cultural tourism products, this paper puts forward the concrete creation of agricultural cultural products and health preservation cultural products. The sixth part explains the support and guarantee that Tongnan needs to build rural cultural tourism. The seventh part summarizes the main conclusions of this paper, explains the deficiencies, and further studies.
【学位授予单位】：重庆师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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