旅游产业与茶叶企业的融合路径

发布时间：2018-11-22 14:57

【摘要】：随着人们要求的不断提升,游客不再局限于一般的旅游观光,而是对富有参与性与文化内涵的旅游项目更加青睐,于是乎就有了现代文化旅游。旅游产业与茶叶企业的融合,一方面是对传统茶叶企业发展的保护与传承,另一方面在尊重文化资源的同时推动经济的发展,两者的融合势必对社会有着重要的积极意义。在经济飞速发展的今天,旅游产业也应进入转型期,与茶叶企业合作共生,积极纳入文化元素,打造新兴旅游产业文化亮点,探究出一条健全的融合路径。本文通过对茶叶企业文化的了解,探讨旅游产业能够从中获取它的精神内涵,并将其传递给游客,使其成为一种信息传递的载体,通过探究旅游产业与茶叶企业的融合路径,对茶叶企业的精神价值进行了阐述,并依托旅游产业融合发展的路径开展了探究,对路径中存在的问题,提出相应的解决方法与建议,最后总结文章得到相关结论。
[Abstract]:With the continuous improvement of people's demands, tourists are no longer confined to the general tourism, but are more interested in the tourism projects which are full of participation and cultural connotation, so there is modern cultural tourism. The integration of tourism industry and tea enterprises, on the one hand, protects and inherits the development of traditional tea enterprises, on the other hand, promotes the development of economy while respecting cultural resources. With the rapid development of economy today, the tourism industry should enter into the transition period, cooperate with tea enterprises, actively incorporate cultural elements, create a new tourism industry cultural highlights, and explore a sound integration path. Through the understanding of tea enterprise culture, this paper discusses that the tourism industry can get its spiritual connotation from it, and pass it on to tourists, so that it can become a carrier of information transmission, and by exploring the integration path between tourism industry and tea enterprise, This paper expounds the spiritual value of tea enterprises, and probes into the path of the integration and development of tourism industry, puts forward the corresponding solutions and suggestions, and finally summarizes the relevant conclusions.
【作者单位】：重庆电子工程职业学院管理学院;
【分类号】：F326.12;F592

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