旅游纪念品开发要素评价体系探讨

发布时间：2018-11-23 06:05

【摘要】：旅游纪念品开发过程中面临开发要素的取舍困境.通过对淘宝中的100件旅游纪念品进行抽象归纳,概括了15项旅游纪念品要素,通过6名同学的评分评价,筛选出6项核心要素,并根据属性划分为外观系统及功能系统2个系统,经过AHP分析法对评价体系指标进行权重赋予,以SD语义分析法制定参考评价标准,通过对蒙古包插线板旅游纪念品的评价,得出蒙古包插线板处于旅游纪念品开发要素综合评价Ⅱ级.经进一步计算,以方差分析法确定了评价体系中的6要素具有显著差异,以此证明在要素归纳过程中要素间的区分度具有明显差异,强化了评价体系的科学性.
[Abstract]:In the process of developing tourist souvenirs, we are faced with the dilemma of choosing and choosing the development elements. Through abstract induction of 100 items of tourist souvenirs in Taobao, 15 items of tourist souvenirs are summarized, and 6 core elements are selected through the evaluation of 6 students. According to the attributes, it is divided into two systems: appearance system and functional system. The index of evaluation system is given weight by AHP analysis method, and the reference evaluation standard is established by SD semantic analysis method, and through the evaluation of Mongolian yurts and thread board tourist souvenirs. It is concluded that the Mongolian yurts are placed in the second grade of comprehensive evaluation of tourist souvenirs development elements. Through further calculation, the variance analysis method is used to determine that there are significant differences among the six elements in the evaluation system, so as to prove that there are obvious differences in the differentiation of the elements in the process of factor induction, and to strengthen the scientific nature of the evaluation system.
【作者单位】：铜仁学院旅游地理系;西北工业大学管理学院;湘南学院旅游管理学院;赣南师范大学历史文化与旅游学院;
【基金】：贵州省人社厅留学归国人员择优科技项目贵州省科技技术基金项目:基于自然遗产价值观的梵净山环境变化研究(黔科合J字(2013)2273) 2013年国家自然科学基金:乡村旅游地农户农业生产行为及其影响因素研究:以江西省为例(41361034) 江西省社科联:江西创客文化培育研究—基于创客空间视角(16ZT21) 2015年赣南师范大学校级课题(15kyw28);2015年赣南师范大学校级教改课题(150623) 2015教育部大学生创新创业训练:赣南旅游纪念品开发(201510418009)
【分类号】：F592.6

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