文化实践中非物质文化遗产的真实性:径山茶宴的再发明

发布时间：2018-11-23 16:50

【摘要】：文章通过对一名茶僧参与策划径山茶宴全过程的民族志研究,采用参与观察和深入访谈的研究方法,讨论和反思旅游文化背景下非物质文化遗产的再发明问题。文章从旅游文化和"真实性"的概念出发,讨论旅游研究领域对"光环"研究的缺失,提出关注文化实践中对光环的利用存在的问题,进一步探讨径山茶宴再发明过程中"谁需要真实性以及为什么"以及"如何使用真实性"两个核心问题,以期补充现有真实性讨论的局限性。笔者认为,遗产旅游文化是文化市场化的结果,具备其真实性,而遗产的光环促进着地方文化品牌的推广,径山茶宴在旅游发展背景下的遗产化过程呼吁我们反思非物质文化遗产认证存在的批量化、标准化以及文化多元性等问题。
[Abstract]:Based on the ethnographic study of a tea monk participating in the whole process of planning Jingshan tea feast, this paper discusses and reflects on the re-invention of intangible cultural heritage under the background of tourism culture by means of participating observation and in-depth interview. Based on the concept of tourism culture and "authenticity", this paper discusses the lack of research on "halo" in the field of tourism research, and puts forward the problems of paying close attention to the utilization of halo in cultural practice. In order to supplement the limitations of the existing authenticity discussion, this paper further discusses the two core issues of "who needs authenticity and why" and "how to use authenticity" in the process of reinventing Jingshan tea banquet. The author believes that heritage tourism culture is the result of cultural marketization and has its authenticity, while the heritage aura promotes the promotion of local cultural brands. The heritage process of Jingshan tea banquet under the background of tourism development calls for us to reflect on the problems of batch, standardization and cultural diversity in the certification of intangible cultural heritage.
【作者单位】：浙江大学管理学院;北京大学城市与环境学院;
【基金】：国家社科基金《基于“内生式发展”路径的古村落文化旅游发展模式研究》(12BJY126) 国家级大学生创新创业训练计划第七期(2012)(3314)资助~~
【分类号】：F592.7;TS971

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