广西柳江县乡村旅游开发研究

发布时间：2018-11-24 08:15

【摘要】：随着现代旅游的发展,城市周边区域的乡村旅游发展十分迅猛。柳江县作为柳州市的“副中心”,拥有得天独厚的区位优势。同时,凭借着优良的农业生态环境和特色休闲农业,柳江县已成长为柳州市民放松休闲的重要旅游目的地。而在最新出台的《广西旅游业发展战略规划》和《广西旅游业发展“十二五”规划》中,明确提出了依托现有乡村度假旅游基础,发挥广西乡村文化地方性、乡土性、景观性强的特点,打造一批参与性强、体验内容丰富和具有广西地域特色的乡村休闲度假旅游产品,尤其要大力发展环中心城市的乡村旅游,从建设环城游憩带入手,发展城市周边的田园观光、农事体验、农艺学习、农家旅馆、水果采摘等系列旅游产品,“打造城郊乡村特色旅游目的地”思路的提出为柳江旅游未来的发展指明了方向。柳江拥有较为丰富和独特的旅游资源基础,其中尤以农业休闲观光旅游资源更为突出,其市场发展前景被普遍看好,但必须看到,由于柳江旅游产业的总体起步较晚,大多数资源尚未进行深度开发,配套设施建设滞后,旅游的综合效益没能得到充分体现。因此,如何根据现代旅游发展的趋势和市场需求,将柳江的“农业休闲、乡村旅游”特色进行充分合理的开发,提升全县旅游品位,并以此为切入点,全面推动城乡一体化的进程,是柳江县乡村旅游业发展的当务之急。本文分别针对以特色农业、水体资源、历史村落和民俗文化为核心吸引物的旅游产品,以及特色乡村旅游商品,进行了重点的模式分析和各景点景区的具体项目策划。围绕多元化的乡村旅游产品系统构成,本文提出打造主题突出的县域旅游网络,并尝试构建区域旅游互补发展群,形成组合优势,强化区域的整体旅游形象。在实证分析的基础上,本文提出了保障柳江乡村旅游健康发展的系列措施,包括强化组织领导,做好协调服务；凝聚发展合力,提升服务质量；协调行业关系,实现持续发展；加强安全管理,保障有序经营；拓宽融资渠道,实现多元投资；加强宣传促销,完善服务体系。
[Abstract]:With the development of modern tourism, rural tourism is developing rapidly in the surrounding areas of cities. Liujiang County as the "sub-center" of Liuzhou City, with unique geographical advantages. At the same time, with the excellent agricultural ecological environment and characteristic leisure agriculture, Liujiang County has become an important tourist destination for Liuzhou citizens to relax their leisure. In the latest "Strategic Plan for Guangxi Tourism Development" and the "Twelfth Five-Year Plan" for Guangxi Tourism Development, it is clearly proposed that relying on the existing rural vacation tourism foundation, Guangxi's rural culture should play a local and local role. In order to create a group of rural leisure tourism products with rich contents and regional characteristics in Guangxi, we should develop the rural tourism around the central city vigorously, starting with the construction of the recreation belt around the city. The development of rural tourism, agricultural experience, agronomic study, farmhouse hotels, fruit picking and other series of tourism products around the city, the idea of "building a rural tourism destination with rural characteristics in the suburbs" has pointed out the direction for the future development of Liujiang tourism. Liujiang has a relatively rich and unique tourism resource base, especially agricultural leisure tourism resources, and its market development prospects are generally optimistic. However, it must be seen that the overall Liujiang tourism industry started relatively late. Most of the resources have not been developed in depth, the construction of supporting facilities is lagging behind, and the comprehensive benefits of tourism have not been fully reflected. Therefore, according to the trend of modern tourism development and market demand, how to fully and reasonably develop Liujiang's "agricultural leisure, rural tourism" characteristics, and promote the tourism grade of the whole county, and take this as the breakthrough point, The overall promotion of urban and rural integration process, is the development of rural tourism in Liujiang County, the top priority. Aiming at the tourism products with characteristic agriculture, water resources, historical villages and folk culture as the core attraction, as well as the characteristic rural tourism commodities, this paper has carried on the mode analysis and the concrete project plan of each scenic spot separately in view of the characteristic agriculture, the water body resources, the historical village and the folk custom culture. Based on the diversified system of rural tourism products, this paper proposes to create a county tourism network with prominent themes, and try to build a complementary development group of regional tourism to form a combination of advantages and strengthen the overall tourism image of the region. On the basis of empirical analysis, this paper puts forward a series of measures to ensure the healthy development of rural tourism in Liujiang River, including strengthening the organization and leadership, doing a good job of coordinating services, condensing development forces, improving service quality, coordinating industry relations, and realizing sustainable development. Strengthen safety management, guarantee orderly operation, widen financing channels, realize diversified investment, strengthen publicity and promotion, perfect service system.
【学位授予单位】：四川农业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.6

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