中国茶文化旅游行业互联网思维经营策略

发布时间：2018-12-06 17:06

【摘要】：随着物质生活水平的不断提高,人们精神需求不断上升,旅游业与文化产业关系密切,具有文化特征的休闲旅游活动开始受到关注。茶文化旅游的出现对文化产业化发展有着重要作用,游客不仅可以直观的体验茶文化内涵,而且可以促进当地茶叶产品消费,克服当前我国茶叶产品在国际市场认知度较低的问题。但由于受到区域地理、茶叶生产方式及信息水平影响,我国茶文化旅游产业化发展缓慢,现阶段主要集中于传统的"景点观光",无法发挥现代互联网科技对旅游体验的积极影响。鉴于此,本文以现代互联网思维为背景,首先介绍了我国茶文化旅游行业文化产业概念及发展状况;其次针对互联网思维对中国茶文化旅游行业影响提出相应发展路径,以期对茶文化旅游的产业化经营有所借鉴和参考。
[Abstract]:With the improvement of material life level, people's spiritual demand is rising, tourism and cultural industry are closely related, leisure tourism activities with cultural characteristics begin to receive attention. The emergence of tea culture tourism plays an important role in the development of cultural industrialization. Tourists can not only experience the connotation of tea culture intuitively, but also promote the consumption of local tea products. To overcome the problem of low recognition of Chinese tea products in the international market. However, due to the influence of regional geography, tea production mode and information level, the industrialization of tea culture tourism in China develops slowly. At the present stage, it is mainly concentrated on the traditional "scenic spot sightseeing". Unable to exert the positive influence of modern Internet technology on tourism experience. In view of this, this article takes the modern Internet thinking as the background, first introduced our country tea culture traveling profession cultural industry concept and the development situation; Secondly, the author puts forward the corresponding development path to the influence of Internet thinking on the tea culture tourism industry in China, in order to provide reference and reference for the industrialization management of tea culture tourism.
【作者单位】：无锡工艺职业技术学院;
【分类号】：F592;TS971

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