花垣县边城镇旅游目的地形象游客感知调查

发布时间：2018-12-07 16:05

【摘要】：随着居民收入水平的日益提高,旅游已成为人们生活的一部分。旅游目的地形象是影响人们选择旅游目的地的重要因素,旅游者选择目的地很大程度上取决于对旅游目的地的感知印象。在21世纪的今天,现代旅游发展研究更加强调了对旅游目的地形象的关注。虽然以往的学者围绕湘西自治州旅游的研究文献很多,但是针对边城旅游的相关研究却很少,有限的文献也主要集中在对边城镇旅游资源的介绍以及发展潜力的研究,缺乏对边城旅游目的地形象以及形象感知方面的相关研究。随着边城旅游产业的大开发,相关的理论和实证研究应该得到重视。首先,本文在对国内外关于旅游形象研究综述的基础上,对旅游目的地形象的相关概念、旅游形象的构成要素以及影响因素进行总结,同时,介绍了边城镇的地理区位条件、气候条件及地貌特征以及历史沿革及行政区域划分情况,并且从人文旅游资源和自然旅游资源两个方面详尽地介绍了边城旅游资源发展现状和边城旅游行业发展状况。其次,本文根据文献分析以及边城实际情况进行问卷设计,从六个维度提炼出游客对边城旅游目的地形象感知的25个要素。通过对正式调查问卷施测所得的数据进行描述性统计分析和IPA分析,本文指出边城旅游目的地形象的优势和劣势。最大的优势是：古城山水特色鲜明、古迹众多且彰显古城悠久历史、传统街巷格局完整且古城风貌犹存、当地居民自觉展示地方文化、家庭旅馆有特色且卫生安全、当地有特色菜肴和食品、售票服务好。本文指出边城旅游目的地形象需优先改进的问题是；旅游宣传力度、新旧建筑的协调、环境卫生、交通基础设施和交通状况、旅游活动的类型及游客参与性、旅游纪念品的种类以及特色。最后,根据目前存在的问题,本文建议从借助网络平台、举办更有影响力的活动、控制建筑层数,将部分新建建筑后退或更新改造、完善道路系统功能以及交通工具换乘、增加公共区域内的清洁人员和清洁设施数量、加强日常公共区域设施管理、创新节日文化形式以及开发有特色的旅游店铺和旅游纪念品等方面予以改进。
[Abstract]:With the increasing income level of residents, tourism has become a part of people's life. The image of tourist destination is an important factor influencing people's choice of tourist destination, and the tourists' choice of destination depends to a great extent on the perceived impression of tourist destination. In the 21 st century, the study of modern tourism development emphasizes more attention to the image of tourism destination. Although there are many researches on tourism in Xiangxi autonomous prefecture in the past, there are few researches on tourism in frontier towns. The limited literature also focuses on the introduction of tourism resources and the development potential of frontier towns. Lack of research on the image of the tourist destination and image perception. With the development of frontier tourism industry, relevant theoretical and empirical research should be paid attention to. First of all, on the basis of summarizing the research on tourism image at home and abroad, this paper summarizes the related concepts of tourism destination image, the constituent elements of tourism image and the influencing factors. At the same time, it introduces the geographical location conditions of border towns. The climatic conditions, geomorphological features, historical evolution and administrative division are introduced in detail, and the present situation of the development of tourism resources and the tourism industry of border towns are introduced in detail from the two aspects of humanistic tourism resources and natural tourism resources. Secondly, according to the literature analysis and the actual situation of the border town questionnaire design, from six dimensions to extract the tourist image of the tourist destination perception of 25 elements. Through the descriptive statistical analysis and IPA analysis of the data obtained from the formal questionnaire, this paper points out the advantages and disadvantages of the image of the border city tourist destination. The greatest advantages are: the ancient city has distinctive landscape characteristics, many historic sites and long history of the ancient city, a complete pattern of traditional streets and alleys and the style and features of the ancient city, local residents consciously display local culture, family hotels have characteristics and sanitation and safety, Local cuisine and food, ticket service is good. This paper points out that the priority problem to improve the image of the border city tourist destination is; Tourism publicity, coordination of old and new buildings, environmental hygiene, transportation infrastructure and traffic conditions, types of tourism activities and participation of tourists, types and characteristics of tourist souvenirs. Finally, according to the existing problems, this paper suggests that with the help of the network platform, we should hold more influential activities, control the number of building floors, retrograde or renovate some new buildings, improve the function of road system and transfer vehicles. Increasing the number of cleaners and cleaning facilities in public areas, strengthening the management of daily facilities in public areas, innovating holiday cultural forms and developing special tourist shops and tourist souvenirs, etc.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F592.7

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