龙虎山景区融资方式创新研究
[Abstract]:The capital investment of tourism has become an important reason for restricting the development of tourism industry in China. Its outstanding performance is that the financing mode is poor, and there are some problems such as low financing efficiency and high financing cost. Insufficient capital investment, so that there are resources but not enough funds to develop, restricted the development of tourism. Based on the financing of Longhu Mountain Scenic spot and the tourism enterprises of Jiangxi Longhu Mountain Tourism Culture Development (Group) Co., Ltd., from the perspective of tourism industry, this paper draws lessons from the previous theoretical research results. Based on the practice of tourism enterprises in China, this paper analyzes the present financing situation, financing predicament and causes of financing in Longhu Mountain. Based on the theory of enterprise financial growth cycle, the paper analyzes the innovation opportunities of financing mode in Longhu Mountain. Combining the two, the innovation path and innovation guarantee of financing mode in Longhu Mountain are studied and analyzed. From the point of view of theory and practice, this paper provides ideas and strategies for the innovation of financing mode and the clear direction of financing. Finally, this paper draws the following conclusions. First, at present, the Longghushan Scenic area mainly adopts financing models such as bank credit, government financing platform, overall project financing, bond financing, private funds and the introduction of foreign capital. In the process of financing, the government is faced with a deep involvement of the government. Lack of endogenous financing, narrow channels, high financing costs, insufficient financing innovation and other difficulties. The causes of its plight are mainly restricted by its attribute of "natural resources are owned by the state", and are also related to the lack of innovation in its internal financing methods, internal problems in the Longhu Mountain scenic area, and other factors. It is also related to the lack of multi-level capital market, the lack of matching financing mechanism and the lack of perfect financing system. Second, whether from the economic development, tourism industry development environment or from the development of enterprises and scenic areas, the financing mode innovation of Longhu Mountain Scenic area is necessary. Moreover, the policy guarantee, the social technology progress, the consumption structure change, the multi-level financial market system establishment has provided the opportunity and the feasibility for the Longhu Mountain scenic spot financing way innovation. In the mature stage of Longhu Mountain Scenic spot, we should seize the opportunity according to their own characteristics and actively innovate the financing method. Third, from the perspective of financing innovation path, franchise mortgage financing, Internet financing crowdfunding, the establishment of scenic spot industry fund, BOP and PPP organic combination of innovation, are the current Longhu Mountain scenic spot can be innovative financing methods. Longhu Mountain Scenic spot in the financing way innovation path exploration, can not leave the safeguard measure. Including the establishment of a good financing financial environment and guidance mechanism, the improvement of tourism financing security system, from the personnel, platforms, policies, environment and other aspects of security work, so as to ensure the good development of financing work in Longhu Mountain Scenic area.
【学位授予单位】:江西财经大学
【学位级别】:硕士
【学位授予年份】:2017
【分类号】:F592.7;F590.66
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