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龙虎山景区融资方式创新研究

发布时间:2018-12-07 18:36
【摘要】:旅游业的资金投入,成为制约我国旅游产业发展的一大重要原因。其突出表现为融资方式欠佳,且存在着融资效率低、融资成本高等问题。资金投入不足,以致于有资源却没有足够的资金开发,制约了旅游业的发展。本文从龙虎山景区的融资出发,以江西省龙虎山旅游文化发展(集团)有限公司旅游企业为主体,从旅游行业的角度,借鉴前人理论研究的成果,联系中国旅游类企业的经营实践,对龙虎山目前的融资现状、融资困境及困境成因进行了深入地剖析,并基于企业金融成长周期理论分析了龙虎山融资方式的创新机遇,两者结合,对龙虎山融资方式的创新路径和创新保障进行了思考和研究分析。论文从理论和实践的角度出发,为企业融资方式的创新和融资方向的明确提供思路和策略借鉴。最终,本文得出了如下的结论。第一,龙虎山景区目前主要采取银行信贷、政府融资平台、整体项目融资、债券融资、民间资金以及引进外资等融资模式,在融资过程中,面临着政府介入较深,内源融资不足、渠道过窄,融资成本较高,融资创新不足等困境。深入挖掘其困境的成因,主要受制于其“自然资源归国家所有”的属性,也与其内部的融资方式创新不足,龙虎山景区内部问题等因素有关,还与外部的缺乏多层次的资本市场,缺乏健全匹配的融资机制以及缺乏完善的融资体系等环境因素有关。第二,无论是从经济发展、旅游行业发展的大环境还是从企业和景区自身发展来看,龙虎山景区融资方式创新具有必要性。而且,政策保障、社会技术进步、消费结构改变、多层次金融市场体系建立为龙虎山景区融资方式创新提供了机遇和可行性。处于成熟阶段的龙虎山景区,要结合自身的特点抓住机遇,积极进行融资方式的创新。第三,从融资方式创新路径上看,特许经营权抵押融资、互联网金融众筹、设立景区产业基金、BOP与PPP有机结合创新,都是当下龙虎山景区可以创新的融资方式。龙虎山景区在进行融资方式创新路径探索时,离不开保障举措。包括建立良好的融资金融环境和引导机制、旅游融资保障体系的完善等,从人才、平台、政策、环境等方面做好保障工作,如此,才能保证龙虎山景区融资工作的良好开展。
[Abstract]:The capital investment of tourism has become an important reason for restricting the development of tourism industry in China. Its outstanding performance is that the financing mode is poor, and there are some problems such as low financing efficiency and high financing cost. Insufficient capital investment, so that there are resources but not enough funds to develop, restricted the development of tourism. Based on the financing of Longhu Mountain Scenic spot and the tourism enterprises of Jiangxi Longhu Mountain Tourism Culture Development (Group) Co., Ltd., from the perspective of tourism industry, this paper draws lessons from the previous theoretical research results. Based on the practice of tourism enterprises in China, this paper analyzes the present financing situation, financing predicament and causes of financing in Longhu Mountain. Based on the theory of enterprise financial growth cycle, the paper analyzes the innovation opportunities of financing mode in Longhu Mountain. Combining the two, the innovation path and innovation guarantee of financing mode in Longhu Mountain are studied and analyzed. From the point of view of theory and practice, this paper provides ideas and strategies for the innovation of financing mode and the clear direction of financing. Finally, this paper draws the following conclusions. First, at present, the Longghushan Scenic area mainly adopts financing models such as bank credit, government financing platform, overall project financing, bond financing, private funds and the introduction of foreign capital. In the process of financing, the government is faced with a deep involvement of the government. Lack of endogenous financing, narrow channels, high financing costs, insufficient financing innovation and other difficulties. The causes of its plight are mainly restricted by its attribute of "natural resources are owned by the state", and are also related to the lack of innovation in its internal financing methods, internal problems in the Longhu Mountain scenic area, and other factors. It is also related to the lack of multi-level capital market, the lack of matching financing mechanism and the lack of perfect financing system. Second, whether from the economic development, tourism industry development environment or from the development of enterprises and scenic areas, the financing mode innovation of Longhu Mountain Scenic area is necessary. Moreover, the policy guarantee, the social technology progress, the consumption structure change, the multi-level financial market system establishment has provided the opportunity and the feasibility for the Longhu Mountain scenic spot financing way innovation. In the mature stage of Longhu Mountain Scenic spot, we should seize the opportunity according to their own characteristics and actively innovate the financing method. Third, from the perspective of financing innovation path, franchise mortgage financing, Internet financing crowdfunding, the establishment of scenic spot industry fund, BOP and PPP organic combination of innovation, are the current Longhu Mountain scenic spot can be innovative financing methods. Longhu Mountain Scenic spot in the financing way innovation path exploration, can not leave the safeguard measure. Including the establishment of a good financing financial environment and guidance mechanism, the improvement of tourism financing security system, from the personnel, platforms, policies, environment and other aspects of security work, so as to ensure the good development of financing work in Longhu Mountain Scenic area.
【学位授予单位】:江西财经大学
【学位级别】:硕士
【学位授予年份】:2017
【分类号】:F592.7;F590.66

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