基于主体视角的上海城郊乡村旅游经营模式研究

发布时间：2018-12-11 08:51

【摘要】：党的十八大报告提出要大力推进生态文明建设,努力建设美丽中国,这为旅游业的发展指明了方向。经过三十多年的发展,乡村旅游已成为我国旅游业的重要组成部分。据国家旅游局测算,到2015年,我国乡村旅游接待人数将达到7.7亿人次。乡村旅游的大发展,一方面得益于旅游业自身发展空间的释放,另一方面也与乡村旅游经营模式的创新有关。乡村旅游经营模式虽然可以从不同的视角研究,但其涉及的主体却比较稳定,农户、合作社、旅游企业、政府、旅游者等主要利益主体一直主导着乡村旅游经营模式。因此,对乡村旅游经营模式的研究应从主体的角度研究,其具体内容应包括谁来主导、通过何种方式来经营、各利益主体之间的利益联结机制如何。本文通过分析乡村旅游主要利益主体的利益诉求和相互关系,来解析上海城郊乡村旅游的经营模式,得出的结论是：上海城郊乡村旅游经营模式有四大类,即农户个体经营模式、专业合作联营模式、旅游企业投资模式、政府扶持模式。这四大类经营模式较好地适应了上海城郊乡村旅游发展的不同阶段,不同程度地整合了旅游产业链,对上海城郊的产业结构调整、城乡居民生活改善、拓展农村人口就业、增加农民收入起到了一定的积极作用。但也存在着部分主体发展不规范,旅游企业尚未成为乡村旅游投资的主体,政府对乡村旅游发展的总体规划重视不够,政府的旅游协调机制还不完善等问题,为此必须对上海城郊旅乡村旅游的经营进行一定的优化。优化上海城郊乡村旅游的经营有四个要点。一是引导相关者规范发展,二是加快引入民间资本参与乡村旅游投资开发,三是尽快编制乡村旅游发展的总体规划,四是建立和完善旅游管理协调机制。
[Abstract]:The report of the 18th National Congress of the Communist Party of China proposed to vigorously promote the construction of ecological civilization and strive to build a beautiful China, which pointed out the direction for the development of tourism. After more than 30 years of development, rural tourism has become an important part of tourism in China. According to the National Tourism Administration, by 2015, the number of rural tourism reception will reach 770 million. The great development of rural tourism, on the one hand, benefits from the release of the development space of tourism itself, on the other hand, it is related to the innovation of rural tourism management mode. Although the mode of rural tourism management can be studied from different perspectives, the main body involved in it is relatively stable. Farmers, cooperatives, tourism enterprises, government, tourists and other main stakeholders have been dominating the mode of rural tourism management. Therefore, the study of rural tourism management mode should be from the perspective of the main body, its specific content should include who will lead, through what way to operate, and the interests of the main interests of the mechanism of association. Based on the analysis of the main interests of rural tourism and their mutual relations, this paper analyzes the management mode of rural tourism in the suburbs of Shanghai, and draws the conclusion that there are four categories of rural tourism in Shanghai. Namely farmer household individual management mode, professional cooperation joint venture mode, tourism enterprise investment pattern, government support mode. These four types of business models are well adapted to the different stages of rural tourism development in the suburbs of Shanghai, integrating the tourism industry chain to varying degrees, readjusting the industrial structure of the suburbs of Shanghai, improving the living conditions of urban and rural residents, and expanding the employment of rural people. Increasing farmers' income has played a positive role. However, there are still some problems, such as the non-standard development of some main bodies, the fact that tourism enterprises have not yet become the main body of rural tourism investment, the government has not paid enough attention to the overall planning of rural tourism development, and the coordination mechanism of government tourism has not been perfect, and so on. Therefore, it is necessary to optimize the management of rural tourism in the suburbs of Shanghai. There are four key points in optimizing the management of rural tourism in the suburbs of Shanghai. The first is to guide the normative development of the relevant parties, the second is to speed up the introduction of private capital to participate in the development of rural tourism investment, the third is to draw up the overall plan for the development of rural tourism as soon as possible, and the fourth is to establish and improve the coordination mechanism of tourism management.
【学位授予单位】：上海社会科学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7;F327

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