泰安太阳部落主题公园现状分析与发展对策研究

发布时间：2018-12-14 21:51

【摘要】：上海迪士尼乐园的建成开业,标志着我国大陆拥有了第一座迪士尼乐园。国外资本纷纷涌入我国主题公园市场,一方面带来了我国主题公园业繁荣发展的机遇,带火了本土主题公园；另一方面也带来了挑战,为争夺中国巨大的客源市场,国外成功的主题公园与我国本土主题公园展开了激烈的竞争。据不完全统计,近几年我国保持每年建成开业20家左右的主题公园(包括水上乐园),这一数字表明了我国主题公园的爆发式发展。在我国主题公园爆发式发展的背后,仍然存在诸多弊端,例如盲目开发、主题缺乏内涵、游乐项目雷同等,因此,一方面需要政府予以规范,另一方面需要主题公园本身的自我完善。山东主题公园自潍坊富华游乐园开始,之后又出现了泰安方特欢乐世界、青岛方特梦幻王国,再到本文的研究对象泰安太阳部落主题公园,已经发展了十几年的时间,虽然其中存在不少问题,但总体来说,发展前景仍十分广阔。泰安太阳部落主题公园2013年4月开门纳客,其由太阳部落原始文化村成功转型成为以大汶口文化为主题的特大型主题公园。大汶口文化是山东乃至世界的文化瑰宝,她的发现,证明了我国史前文化具有多源性的特点,同时也表明了大汶口文化占据着我国史前时代的主体性地位。太阳部落主题公园坐落在山东泰安,以大汶口文化为主题,借助泰安独特的文化优势,具有不可复制性。本文主要通过文献研究、实地调查、访谈、对比分析等研究方法对太阳部落主题公园的发展历程、区位选择、项目设置、经营与管理、盈利状况加以分析,阐述太阳部落目前的发展现状,并从中发现其所存在的问题,在借鉴其他主题公园的发展经验的基础上,并参考学术界相关的研究成果以及实地调查的结果,提出相应的解决对策与发展思路,一方面希望能有益于太阳部落今后的发展,助力泰安的文化旅游产业又好又快发展；另一方面希望有利于我国整体主题公园业的繁荣发展。
[Abstract]:The completion and opening of Shanghai Disneyland marks the first Disneyland in mainland China. Foreign capital has poured into the theme park market of our country. On the one hand, it brings the opportunity of prosperity and development of the theme park industry in our country, and brings fire to the local theme park. On the other hand, it also brings challenges. In order to compete for China's huge tourist market, the foreign successful theme park and our local theme park launched fierce competition. According to incomplete statistics, 20 theme parks (including water parks) have been opened every year in China in recent years, which indicates the explosive development of theme parks in China. Behind the explosive development of theme parks in our country, there are still many drawbacks, such as blind development, lack of connotation of theme, similar amusement projects, etc. Therefore, on the one hand, the government needs to regulate it. On the other hand, the theme park itself needs self-improvement. Shandong theme park started from Weifang Fuhua amusement park, then appeared Taian Fangte happy world, Qingdao Fant dream kingdom, and then to Taian Sun Tribal theme Park, which has been developed for more than ten years. Although there are many problems, but overall, the prospects are still very broad. Taian Sun Tribal theme Park opened in April 2013. It was transformed from Sun Tribal primitive Culture Village into a super large theme park with the theme of Dawenkou culture. Dawenkou culture is the cultural treasure of Shandong and even the world. Her discovery proves that the prehistoric culture of our country has the characteristic of multi-source, and it also shows that the culture of Dawenkou occupies the main position of the prehistoric era of our country. Sun Tribal theme Park is located in Tai'an, Shandong Province, with the theme of Dawenkou Culture, with the help of Tai'an 's unique cultural advantages, it can not be replicated. This article mainly through the literature research, the field investigation, the interview, the contrast analysis and so on research method to the sun tribe theme park development process, the location choice, the project establishment, the management and the management, the profit condition carries on the analysis. This paper expounds the present development situation of the Sun tribe, and finds out its existing problems. On the basis of drawing lessons from the development experience of other theme parks, and referring to the relevant research results of the academic circles and the results of the field investigation, Put forward the corresponding solutions and development ideas, on the one hand, hope to be beneficial to the future development of the Sun tribe, to help Tai'an 's cultural tourism industry is good and rapid development; On the other hand, I hope it will be beneficial to the prosperity and development of the whole theme park industry in our country.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F592.7

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