体验经济背景下龙虎山景区游客体验影响因素及提升策略研究
发布时间：2018-12-20 22:29
【摘要】：随着经济的发展和旅游者观念的变化,体验旅游的需求日益增多,国内景区也越来越重视游客体验的提升。通过改善旅游产品供给、强化旅游产品质量等方式来提升游客体验已成为体验经济背景下景区可持续发展的必然选择。本论文的主要研究对象是体验经济背景下游客体验的影响因素,通过对国内外相关研究成果的总结、分析、归类,概括出游客体验的影响因素,架构起游客体验提升的概念框架,并以龙虎山为案例地,分析体验经济背景下龙虎山游客体验的影响因素和存在的问题,并提出具有针对性的提升策略。本论文分为五个部分:绪论部分主要阐述了本文的研究背景,介绍了本文的研究方法、研究思路,论述了研究的意义。第二部分是研究综述,这一部分主要介绍了国内国外对于游客体验的相关研究成果。第三部分是本文的理论归纳部分,也是本文的主要部分,此部分通过大量的文献梳理和分析,总结归纳了体验经济背景下景区游客体验影响因素,并在此基础上,搭建起了提升游客体验的概念框架。第四部分以龙虎山景区为案例地,通过调查问卷、深入访谈等方式,具体研究了其现状,并根据前文搭建的理论框架提出有针对性的提升策略。第五部分为结语,主要归纳概括研究结论,提出存在的不足并进行展望。本文初步构建起了游客体验提升的概念框架,从而为游客体验的深入研究提供了理论支持;以龙虎山景区为案例地进行的实证研究也为体验经济背景下类似景区游客体验提升策略的制定提供参考和借鉴。
[Abstract]:With the development of economy and the change of tourists' concept, the demand of experience tourism is increasing day by day, and more attention is paid to the promotion of tourist experience in domestic scenic spots. To improve tourist experience through improving the supply of tourism products and strengthening the quality of tourism products has become an inevitable choice for the sustainable development of scenic spots under the background of experience economy. The main research object of this paper is the influence factors of tourist experience under the background of experience economy. Through summarizing, analyzing and classifying the related research results at home and abroad, the paper generalizes the influencing factors of tourist experience. This paper constructs the conceptual framework of the promotion of tourist experience, and takes Longhu Mountain as an example, analyzes the influencing factors and existing problems of the tourist experience in the context of experience economy, and puts forward targeted promotion strategies. This paper is divided into five parts: the introduction mainly describes the research background, introduces the research methods, research ideas, and discusses the significance of the research. The second part is a summary of the research, this part mainly introduces the domestic and foreign related research results on the tourist experience. The third part is the theoretical induction part of this article, is also the main part of this article, this part through a large number of literature combing and analysis, summed up the experience of the economic background of tourist experience factors, and on this basis, Set up a conceptual framework to enhance the tourist experience. The fourth part takes Longhu Mountain Scenic area as a case study, through questionnaire, in-depth interviews and other ways, specifically studied its current situation, and put forward targeted promotion strategies according to the theoretical framework set up above. The fifth part is the conclusion, mainly summarizes the research conclusions, puts forward the shortcomings and prospects. This paper initially constructs the conceptual framework of the promotion of tourist experience, thus providing theoretical support for the in-depth study of tourist experience; The empirical study based on the case study of Longhu Mountain Scenic area also provides reference and reference for the formulation of tourist experience promotion strategy in similar scenic spots under the background of experience economy.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7
本文编号：2388519
[Abstract]:With the development of economy and the change of tourists' concept, the demand of experience tourism is increasing day by day, and more attention is paid to the promotion of tourist experience in domestic scenic spots. To improve tourist experience through improving the supply of tourism products and strengthening the quality of tourism products has become an inevitable choice for the sustainable development of scenic spots under the background of experience economy. The main research object of this paper is the influence factors of tourist experience under the background of experience economy. Through summarizing, analyzing and classifying the related research results at home and abroad, the paper generalizes the influencing factors of tourist experience. This paper constructs the conceptual framework of the promotion of tourist experience, and takes Longhu Mountain as an example, analyzes the influencing factors and existing problems of the tourist experience in the context of experience economy, and puts forward targeted promotion strategies. This paper is divided into five parts: the introduction mainly describes the research background, introduces the research methods, research ideas, and discusses the significance of the research. The second part is a summary of the research, this part mainly introduces the domestic and foreign related research results on the tourist experience. The third part is the theoretical induction part of this article, is also the main part of this article, this part through a large number of literature combing and analysis, summed up the experience of the economic background of tourist experience factors, and on this basis, Set up a conceptual framework to enhance the tourist experience. The fourth part takes Longhu Mountain Scenic area as a case study, through questionnaire, in-depth interviews and other ways, specifically studied its current situation, and put forward targeted promotion strategies according to the theoretical framework set up above. The fifth part is the conclusion, mainly summarizes the research conclusions, puts forward the shortcomings and prospects. This paper initially constructs the conceptual framework of the promotion of tourist experience, thus providing theoretical support for the in-depth study of tourist experience; The empirical study based on the case study of Longhu Mountain Scenic area also provides reference and reference for the formulation of tourist experience promotion strategy in similar scenic spots under the background of experience economy.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7
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