基于文化体验的丝绸之路旅游开发模式研究

发布时间：2018-12-30 11:56

【摘要】：伴随着二十一世纪体验经济时代的到来,旅游和体验之间也产生了越来越密切的关系。作为体验经济时代的发展先锋,旅游业的作用十分重要。在社会经济进一步增强的同时,与之而来的是旅游消费者对旅游产品需求的提高,文化体验类旅游产品应运而生。而丝绸之路旅游随着"一带一路"的提出再掀高潮,其沿线有着众多的物质文化遗产以及非物质文化遗产,开展文化体验类的旅游形式定会得到旅游者的追捧与喜欢。本文研究立足于体验经济背景,以体验经济理论、昂谱(RMP)分析理论和旅游可持续发展理论为基础,以西北丝路区域为研究对象,从文化体验的角度出发,探讨丝绸之路旅游模式的开发。首先,总结出西北丝路区域文化旅游资源的概况,包括其地理区位、分布及特征。接着,针对其资源现状,由体验层次和昂谱(RMP)模式延伸出本文基于文化体验的丝绸之路旅游开发模型。最后,把此模型应用于西北丝路区域沿线旅游资源的具体开发中,具体步骤包括构建丝绸之路的文化旅游资源体系、抓住旅游者的文化体验需求和开发多样性的文化旅游体验项目三部分,深度开发出丝绸之路的自然文化旅游体验项目、历史文化旅游体验项目、民俗文化旅游体验项目、艺术文化旅游体验项目和宗教文化旅游体验项目。通过本文研究,以期为丝绸之路的旅游活动特别是文化体验类旅游活动的开发设计提供理论指导和实践参考,为丝绸之路旅游产业的可持续发展做出贡献。
[Abstract]:With the arrival of the experience economy era in the 21 th century, the relationship between tourism and experience has become more and more close. As the pioneer of experience economy, tourism plays a very important role. With the further enhancement of social economy and the increasing demand for tourism products by tourism consumers, cultural experience tourism products emerge as the times require. The Silk Road tourism with the "Belt and Road" raised the climax again, along its many material and cultural heritage as well as intangible cultural heritage, the development of cultural experience type of tourism will be welcomed and liked by tourists. Based on the background of experience economy, the theory of (RMP) analysis and the theory of sustainable development of tourism, and taking the Northwest Silk Road region as the object of study, this paper sets out from the perspective of cultural experience. To explore the development of the Silk Road tourism model. Firstly, the paper summarizes the general situation of cultural tourism resources in the Northwest Silk Road region, including its geographical location, distribution and characteristics. Then, according to the current situation of its resources, this paper extends the Silk Road tourism development model based on cultural experience from the experience level and (RMP) model. Finally, the model is applied to the development of tourism resources along the Northwest Silk Road region. The concrete steps include constructing the cultural tourism resources system of the Silk Road. Grasping the cultural experience needs of tourists and developing the diversity of cultural tourism experience project, developing the Silk Road's natural cultural tourism experience project, historical and cultural tourism experience project, folklore cultural tourism experience project, deeply developing the silk road natural culture tourism experience project, the history culture traveling experience project, the folk custom culture traveling experience project, Art and culture tourism experience project and religious culture tourism experience project. The purpose of this paper is to provide theoretical guidance and practical reference for the development and design of the Silk Road tourism activities, especially the cultural experience tourism activities, and to contribute to the sustainable development of the Silk Road tourism industry.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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