中国省际入境旅游客源市场结构与互动格局——基于2-模网络分析

发布时间：2019-01-01 21:28

【摘要】：入境旅游市场的整体格局与特征是制定入境旅游发展战略的重要依据。本文基于2-模网络分析建立了中国省际入境旅游客源国市场隶属网络,采用中心度和奇异值分解法进行分析,从O-D互动视角审视各省(市、区)在全国入境旅游客源市场整体结构中的功能和作用,分析省份—客源国、省(市、区)之间的互动格局。结果表明:1从各省(市、区)来看,入境游客规模优势并未带来相应的客源市场互动结构优势,通过与核心客源市场建立普遍的市场联系,使各省(市、区)的中心度得分较为一致;另一方面,韩、日、美等客源大国则成为隶属网络中的结构核心,成为连接不同省(市、区)的关键角色。2入境旅游客源国市场互动结构中存在3个特定的市场组团,即亚欧+多区域均衡组团、俄罗斯+南北联动组团、欧美+口岸—内地中转组团,这成为遴选市场开拓对象和合作省份的重要依据。本文相关结论可为各省(市、区)优化入境旅游客源国市场营销组合、组织旅游产品等提供借鉴。
[Abstract]:The overall pattern and characteristics of the inbound tourism market are the important basis for formulating the development strategy of inbound tourism. In this paper, based on the analysis of 2-mode network, the market membership network of China's inter-provincial inbound tourist country is established. The center degree and singular value decomposition method are used to analyze and examine the provinces (cities) from the perspective of O-D interaction. The function and function in the whole structure of the national inbound tourist market, and the interaction pattern between provinces and tourist countries, provinces (cities, districts). The results show that: (1) from the point of view of provinces (cities, districts), the advantages of inbound tourist scale do not bring the corresponding interactive structural advantages of the tourist market, and by establishing a general market connection with the core tourist market, the provinces (cities), The centrality score was the same; On the other hand, major tourist countries such as Korea, Japan and the United States have become the core of the structure under the network and become the key players connecting different provinces (cities and regions). 2 there are three specific market groups in the interactive structure of inbound tourist countries. That is, Eurasian multi-regional balanced group, Russian North-South linkage group, Euro-American port-inland transit group, which become the important basis for the selection of market targets and cooperation provinces. The conclusions of this paper can be used for reference for the provinces (cities and districts) to optimize the marketing mix of inbound tourist countries and to organize tourism products.
【作者单位】：安徽大学商学院;安徽广播影视职业技术学院管理系;中国科学院地理科学与资源研究所;
【基金】：国家自然科学基金项目(41301151) 安徽大学学术与技术带头人引进工程项目(02303203)~~
【分类号】：F592

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