中部地区传统村落旅游偏好研究——基于长沙、南昌的问卷调查数据

发布时间：2019-01-10 21:26

【摘要】：传统村落是旅游客源市场的重要组成部分,中部地区是我国传统村落较为集中的区域。通过在长沙、南昌进行传统村落旅游问卷调查,试图了解当地居民传统村落的旅游偏好及影响因素。结果表明,传统村落的旅游客源市场是以18~40岁的中青年以及大专和本科学历人群为主;年龄越大,旅游意愿越低;行政机关、企业单位和学生的旅游意愿最强烈;云南、贵州成为中部地区居民传统村落旅游的首选目的地;亲友自驾游、个人自由行是传统村落旅游的重要出行方式;中部地区居民最喜欢品尝富有当地特色的传统美食,住宿最青睐家庭旅馆。提出了中部地区传统村落旅游开发的建议,期望能为中部地区传统村落的旅游资源开发和市场拓展提供参考。
[Abstract]:The traditional village is an important part of the tourist market. Based on a questionnaire survey of traditional villages in Changsha and Nanchang, this paper tries to find out the tourism preference and influencing factors of local residents. The results show that the tourist market of traditional villages is mainly composed of 1840 years old middle-aged and young people with college and undergraduate education, the older the age, the lower the tourist willingness, the more the administrative organs, the enterprises and the students are the most willing to travel. Yunnan and Guizhou have become the first choice for residents' traditional village tourism in central China, and their relatives and friends' self-driving tour and personal free travel are the important travel modes of traditional village tourism. Residents of the central region like to taste the local characteristics of traditional food, residential favorite home hotel. This paper puts forward some suggestions on the tourism development of traditional villages in the central region, which is expected to provide a reference for the development of tourism resources and market development of traditional villages in the central region.
【作者单位】：湖南师范大学资源与环境科学学院;
【基金】：“十二五”国家科技项目(2013BAJ10B08)
【分类号】：F592.7;F327

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