《旅游法》实施背景下旅游企业的管理对策研究

发布时间：2019-01-14 11:27

【摘要】：摘要：在2013年4月25日召开的第十二届全国人大常委会第二次会议上,《旅游法(草案)》正式被表决通过。自此开始,我国旅游行业发展长期游离于专业行业法律监管之外的历史寿终正寝。《旅游法》的出台,将我国的旅游行业发展带入到一个全新的发展阶段。本研究就是针对《旅游法》颁布实施之后,旅游服务企业应当在管理上做出怎样的有效调整,以便应对《旅游法》实施背景下我国旅游行业的新环境进行的研究。本研究以A旅游服务企业为研究对象,将《旅游法》实施前后A旅行社经营管理策略上的变化,作为研究的主要内容,对《旅游法》的出台给A旅行社的影响和改变进行及时且深入的分析和总结,并为以A旅行社为代表的广大旅游服务企业更好地适应全新的旅游市场环境献计献策。从内容上看,本研究主要包括以下五部分：第一部分主要是对研究背景、研究意义以及研究方法等的概括。第二部分主要是对《旅游法》及其颁布实施给A旅游企业带来的影响进行阐述。第三部分主要从企业、政府、个人等方面对《旅游法》给A旅游企业造成影响的深层次原因进行分析。第四部分针对原因提出需要解决相关问题的对策建议。第五部分是对整个研究的总结以及对未来研究的展望。
[Abstract]:Abstract: at the second meeting of the standing Committee of the Twelfth National people's Congress (NPC) on April 25, 2013, the Tourism Law (draft) was formally adopted. Since then, the development of tourism industry in our country has long been divorced from the legal supervision of professional industries. The introduction of the Tourism Law has brought the development of tourism industry to a new stage of development. This research is aimed at how the tourism service enterprises should make the effective adjustment in the management after the promulgation and implementation of the Tourism Law in order to deal with the new environment of the tourism industry in China under the background of the implementation of the Tourism Law. This research takes A tourism service enterprise as the research object, taking the change of A travel agency management strategy before and after the implementation of "Tourism Law" as the main content of the study. This paper analyzes and summarizes the influence and change of travel agency A by the introduction of "Tourism Law" in a timely and deep way, and offers suggestions for the tourism service enterprises represented by A Travel Agency to better adapt to the new tourism market environment. From the content point of view, this research mainly includes the following five parts: the first part is the summary of the research background, research significance and research methods. The second part mainly expounds the impact of Tourism Law and its promulgation on A tourism enterprises. The third part mainly analyzes the deep causes of the impact of Tourism Law on A tourism enterprises from the aspects of enterprises, governments and individuals. The fourth part puts forward the countermeasures and suggestions to solve the related problems. The fifth part is the summary of the whole research and the prospect of the future research.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.6;D922.294

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