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云南建设旅游强省指标体系研究

发布时间:2019-02-18 20:38
【摘要】:2013年,云南省委省政府提出了旅游强省的战略,要把旅游产业打造成为云南省的战略支柱产业,通过促进旅游产业的发展,推动云南经济社会持续稳定的发展。旅游强省指标体系,是云南建设旅游强省过程中需要解决的重要理论问题。本文基于云南旅游产业发展的现实需要和旅游产业发展理论探索的需要,结合EMBA的学习与本人研究方向,运用支柱产业理论、比较优势理论、产业竞争力理论等理论研究和国内外实证分析,采用文献研究法、访谈法、调查法和专家咨询法等研究方法,在研究云南建设旅游强省的基础与条件、云南建设旅游强省的内涵与特征的基础上,构建了云南建设旅游强省的指标体系。 本文将云南建设旅游强省的指标体系划分为旅游产业基础竞争力指标、旅游联动效应指标、旅游配套设施指标三大类二级指标体系,13个三级指标体系,35个四级指标体系。同时,本文尝试性地用指标体系衡量和评价了云南旅游业的竞争力和发展程度,并在此基础上,提出云南建设旅游强省的五大战略和六大措施。五大战略是:1、调整旅游产业结构;2、推动产业融合发展;3、推进旅游产业改革发展;4、扩大旅游区域合作领域;5、实施科教兴旅战略。六大措施是:1、全面提升旅游服务质量;2、提升公共服务能力;3、强化金融支持力度;4、实现更加宽松的对外开放政策;5、推动旅游项目的建设;6、推动配套政策的落实。 由于旅游强省的建设还是一个全新的课题,加之涉及面广泛,涉及到旅游产业发展的方方面面,本文虽构建了旅游强省的指标体系并将之运用于实践,但还需要进一步深化理论研究,并逐步完善旅游强省的指标体系,加强同其他部门的沟通,以更好地发挥旅游指标体系在建设旅游强省中的作用。
[Abstract]:In 2013, the provincial government of Yunnan province put forward the strategy of strong tourism province, which is to make tourism industry the strategic pillar industry of Yunnan province, and to promote the sustainable and stable development of Yunnan economy and society by promoting the development of tourism industry. The index system of a strong tourism province is an important theoretical problem to be solved in the process of constructing a strong tourism province in Yunnan. Based on the actual needs of Yunnan tourism industry development and the needs of tourism industry development theory exploration, combined with the study of EMBA and my research direction, this paper applies pillar industry theory and comparative advantage theory. Theoretical research on industrial competitiveness theory and empirical analysis at home and abroad, with the methods of literature research, interview, investigation and expert consultation, are used to study the foundation and conditions for Yunnan to build a strong tourism province. Based on the connotation and characteristics of Yunnan's construction of a strong tourism province, the index system of Yunnan's construction of a strong tourism province is constructed. In this paper, the index system of constructing a strong tourism province in Yunnan is divided into three categories: the basic competitiveness index of tourism industry, the tourism linkage effect index, the tourism supporting facilities index, the 13 tertiary index system and the 35 four-level index system. At the same time, this paper tries to use the index system to measure and evaluate the competitiveness and development degree of Yunnan tourism, and on this basis, puts forward five strategies and six measures to build a strong tourism province in Yunnan. The five strategies are: 1) adjusting the structure of tourism industry; 2) promoting the integration of industry; 3) promoting the reform and development of tourism industry; 4) expanding the field of regional cooperation in tourism; 5) implementing the strategy of revitalizing tourism through science and education. The six major measures are: 1, to improve the quality of tourism services; 2, to enhance the capacity of public services; 3, to strengthen financial support; 4, to achieve a more liberal policy of opening to the outside world; 5, to promote the construction of tourism projects; 6. Promote the implementation of supporting policies. Since the construction of a strong tourism province is still a new topic, and it involves a wide range of aspects, it involves all aspects of the development of the tourism industry, although this paper has constructed the index system of tourism strong province and applied it to practice. However, it is necessary to further deepen the theoretical research, and gradually improve the index system of strong tourism provinces, strengthen the communication with other departments, in order to better play the role of tourism index system in the construction of strong tourism provinces.
【学位授予单位】:云南大学
【学位级别】:硕士
【学位授予年份】:2014
【分类号】:F592.7

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