铜川市照金公司运营模式研究
发布时间：2019-03-17 20:52
【摘要】：近年来,随着我国旅游业的快速发展,旅游业已经成为推动我国社会经济快速发展的重要力量,而红色旅游、生态旅游、乡村旅游和文化旅游也成为了旅游业中重要的组成部分。尤其是2005年2月《2004—2010年全国红色旅游发展规划纲要》的正式颁布实施,以及人民生活水平的不断提高,对优美生态环境的向往和保护意识的增强,预示着我国红色旅游、生态旅游进入了快速发展阶段。如何在坚持保护与开发并重的原则下,做好旅游景区的规划、开发和运营管理工作就显得尤为重要。 本文主要针对铜川市照金公司目前在旅游运营管理中存在的问题,比如：忽视景区营销；景区竞争优势不明显以及与省内其它地区的旅游合作不够等问题,采用文献梳理的研究方法和调查研究法,运用红色旅游、生态旅游和乡村旅游的相关理论,结合照金景区的开发运营现状,通过对照金红色资源的保护和开发,以及对于铜川市其它旅游景区的整合,从多个角度构建了照金运营模式,并采取多种措施以确保该模式的顺利实施,并取得良好的效果。 本文首先简单介绍了红色旅游、生态旅游、乡村旅游的相关概念、内涵、特点及功能,接着对铜川市照金公司的基本情况做了简要介绍,并对公司在运营管理中所取得的成绩和存在的不足进行详细介绍和原因分析,进而明确了企业运营模式构建的目标、原则和特点,通过构建投资模式、营销模式,红色旅游与生态旅游相结合、红色旅游与乡村旅游相结合,当地社区居民参与模式的构建,并采用相关方法对其效果予以评价。在明确运营模式推行的基本原则基础上,提出全员参与,转变观念构建大旅游观；强化游客体验价值,建立基于体验经济的红色旅游、生态旅游、观光旅游和文化旅游；建立和健全科学合理的当地社区参与机制；注重先进科学技术的应用等多种措施,以确保照金运营模式的顺利实施,并从社会效益、经济效益和生态效益等方面对照金运营模式的实施效果予以评价,以便更好的保护当地的红色旅游资源与良好的生态环境。最后,对全文进行了总结,并提出了需要进一步研究的问题。
[Abstract]:In recent years, with the rapid development of our country's tourism industry, tourism has become an important force to promote the rapid development of our country's social economy, and red tourism, eco-tourism, rural tourism and cultural tourism also become an important part of the tourism industry. In particular, the official promulgation and implementation of the National Plan for the Development of Red Tourism in February 2004 and 2010, as well as the continuous improvement of the living standards of the people, are the enhancement of the yearning and protection consciousness of the beautiful ecological environment, which indicates that the red tourism and the eco-tourism in our country have entered the rapid development stage. It is very important to make the planning, development and operation management of the scenic spot under the principle of adhering to the protection and development. This paper mainly aims at the problems existing in the management of the tourism operation in Tongchuan, such as the neglect of the marketing of the scenic spot, the lack of the competitive advantage of the scenic spot and the insufficient tourism cooperation with other regions in the province, and the research methods and the investigation of the paper. On the basis of the related theories of red tourism, eco-tourism and rural tourism, combined with the current situation of the development and operation of the scenic spot, the gold operation model is constructed from a plurality of angles through the protection and development of the control gold red resources and the integration of other tourist attractions in the city of Tongchuan. Type and take a number of measures to ensure the smooth implementation of the model and achieve good results The paper first introduces the concept, connotation, characteristic and function of red tourism, eco-tourism and rural tourism, and then makes a brief introduction to the basic situation of the gold company in Tongchuan. This paper introduces and analyzes the achievements and shortcomings of the company in the operation and management, and then defines the objectives, principles and characteristics of the construction of the operation model of the enterprise, and through the construction of the investment model, the marketing mode, the red tourism and the eco-tourism The combination of red tourism and rural tourism, the construction of the local community residents' participation pattern, and the effect of the related methods On the basis of the basic principles of clear operation mode, we put forward the full participation, change the concept and construct the concept of the big tourism, strengthen the experience value of the tourists, and establish the red tourism, the eco-tourism, the tourism and the text based on the experience economy. To establish and perfect the scientific and reasonable local community participation mechanism; to pay attention to the application of advanced science and technology, so as to ensure the smooth implementation of the operation mode of the gold, and to compare the implementation effect of the gold operation mode from the aspects of social benefit, economic benefit and ecological benefit to evaluate, in order to better protect the local red tourism resources and good students Finally, the full text is summarized, and a further study is put forward
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F592.6
本文编号：2442689
[Abstract]:In recent years, with the rapid development of our country's tourism industry, tourism has become an important force to promote the rapid development of our country's social economy, and red tourism, eco-tourism, rural tourism and cultural tourism also become an important part of the tourism industry. In particular, the official promulgation and implementation of the National Plan for the Development of Red Tourism in February 2004 and 2010, as well as the continuous improvement of the living standards of the people, are the enhancement of the yearning and protection consciousness of the beautiful ecological environment, which indicates that the red tourism and the eco-tourism in our country have entered the rapid development stage. It is very important to make the planning, development and operation management of the scenic spot under the principle of adhering to the protection and development. This paper mainly aims at the problems existing in the management of the tourism operation in Tongchuan, such as the neglect of the marketing of the scenic spot, the lack of the competitive advantage of the scenic spot and the insufficient tourism cooperation with other regions in the province, and the research methods and the investigation of the paper. On the basis of the related theories of red tourism, eco-tourism and rural tourism, combined with the current situation of the development and operation of the scenic spot, the gold operation model is constructed from a plurality of angles through the protection and development of the control gold red resources and the integration of other tourist attractions in the city of Tongchuan. Type and take a number of measures to ensure the smooth implementation of the model and achieve good results The paper first introduces the concept, connotation, characteristic and function of red tourism, eco-tourism and rural tourism, and then makes a brief introduction to the basic situation of the gold company in Tongchuan. This paper introduces and analyzes the achievements and shortcomings of the company in the operation and management, and then defines the objectives, principles and characteristics of the construction of the operation model of the enterprise, and through the construction of the investment model, the marketing mode, the red tourism and the eco-tourism The combination of red tourism and rural tourism, the construction of the local community residents' participation pattern, and the effect of the related methods On the basis of the basic principles of clear operation mode, we put forward the full participation, change the concept and construct the concept of the big tourism, strengthen the experience value of the tourists, and establish the red tourism, the eco-tourism, the tourism and the text based on the experience economy. To establish and perfect the scientific and reasonable local community participation mechanism; to pay attention to the application of advanced science and technology, so as to ensure the smooth implementation of the operation mode of the gold, and to compare the implementation effect of the gold operation mode from the aspects of social benefit, economic benefit and ecological benefit to evaluate, in order to better protect the local red tourism resources and good students Finally, the full text is summarized, and a further study is put forward
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F592.6
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，本文编号：2442689
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