九寨沟景观游憩价值评估及空间分异

发布时间：2019-03-22 11:38

【摘要】：九寨沟作为国家级自然保护区、风景名胜区和世界自然遗产地,面临在有效保护自然资源的同时最大化地满足人类游憩服务需求的挑战。学者已经采用CVM、TCM等不同方法的测算九寨沟游憩价值,并针对测算结果的有效性和信度进行探讨,但以往的研究方法无法测算不同旅游资源的游憩价值贡献。以景观服务为视角,通过景观游憩服务识别的方法,进行不同旅游资源价值评估。同类旅游资源因位置不同、个人偏好不同也会产生不同的价值贡献,以参与式制图的方法进行不同游憩服务点的感知评价,实现游憩价值的空间分异研究。采用参与式制图与条件价值法(CVM)相结合的方法,实现游客对游憩服务点的感知评价和位置制图,并完成游客对游憩服务的支付意愿调研,实现价值空间分异研究,共调研730人,有效样本614。分析发现,2012年九寨沟游憩支付意愿率为72.95%,取旅游者意愿支付平均值354.98元,测算九寨沟自然保护区2012年的游憩价值为9.4亿元,其中价值最高是高山湖泊、瀑布、滩流等观赏水体,为2.9亿元,最低的是观赏植物,为0.47亿元。从空间位置来看,单位价值高的游憩服务点主要集中在几条沟谷两侧,特别是已开发的树正沟、日则沟和则查洼沟。游憩价值的空间分异研究注重不同位置旅游资源价值贡献的强弱对比,以期为九寨沟自然保护区的具体监控管理提供依据。
[Abstract]:Jiuzhaigou, as a national-level nature reserve, scenic spot and world natural heritage area, faces the challenge of effectively protecting natural resources while maximizing the demand for human recreation services. Scholars have used different methods such as CVM,TCM to estimate the recreation value of Jiuzhaigou, and discussed the validity and reliability of the results. However, the previous research methods could not measure the recreational value contribution of different tourism resources. From the perspective of landscape service, this paper evaluates the value of different tourism resources through the method of landscape recreation service identification. Because of the different location of the same tourism resources, different personal preferences will also produce different value contributions. The method of participatory mapping is used to evaluate the perception of different recreation service points and to realize the spatial differentiation of recreation value. The method of combining participatory mapping and conditional value method (CVM) is adopted to realize tourists' perception evaluation and location mapping of recreation service points, and the investigation of tourists' willingness to pay for recreation services is completed, and the research on value space differentiation is realized. A total of 730 people were investigated, with a valid sample of 614. The analysis found that in 2012, the willingness to pay for recreation in Jiuzhaigou was 72.95%, and the average value paid by tourists was 354.98 yuan, and the recreation value of Jiuzhaigou Nature Reserve in 2012 was estimated to be 940 million yuan, of which the highest value was high mountain lakes. Waterfalls, beaches and other ornamental water, for 290 million yuan, the lowest is ornamental plants, for 47 million yuan. From the point of view of spatial location, the recreation service points with high unit value are mainly concentrated on the two sides of several gullies, especially the developed tree-straight ditch, the day-rule ditch and the Ze-Cha-WA ditch. The study on spatial differentiation of recreation value pays attention to the comparison of the value contribution of tourism resources in different locations in order to provide the basis for the specific monitoring and management of Jiuzhaigou Nature Reserve.
【作者单位】：上海商学院旅游与食品学院;上海师范大学旅游学院;
【基金】：国家自然科学基金资助项目(41271554)
【分类号】：F592.7

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