基于多视角的曲阜夜间旅游开发研究

发布时间：2019-03-30 11:52

【摘要】：旅游正逐步向更广、更深的层次发展。作为一个新兴市场，夜间旅游正逐渐成为推动旅游目的地发展升级的新模式，其带来的巨大经济效益和社会效益开始被认可，并受到旅游目的地和旅游者的关注。曲阜是举世闻名的历史文化名城，有着深厚的历史文化底蕴和丰富的旅游资源。但是，白天的曲阜游人如织，旅游发展火热，而到了夜晚，游客却寥寥无几，“难留客”问题显著。如何有效合理地开发夜间旅游，改变目前在旅游发展和竞争中的不利局面，实现旅游的可持续发展，是曲阜现在面临的一个亟待解决的问题。本文以曲阜夜间旅游开发作为研究对象，主要包括三部分。第一，运用文献分析法归纳总结了国内外关于夜间旅游的研究进展以及相关理论，，对夜间旅游的相关概念进行重新界定和归纳；第二，开发分析。包括通过对曲阜旅游基本区情的概述，指出发展夜间旅游的必要性。通过实地调研，选择曲阜适宜开发的夜间旅游资源，并进行定性评价。运用问卷调查等方法，以旅游者行为作为重点对夜间旅游市场进行分析，从游客形象感知角度，借助SPSS对日间和夜间旅游形象进行对比分析；第三，开发对策。包括确立以特色化、共享性、集中性、协调性和可持续发展作为曲阜夜间旅游的开发原则，从功能定位、文物古迹保护、用地调整三个角度进行规划引导，形成“一核一环、四片三组团”的总体结构。根据不同因素定位曲阜夜间旅游的主要目标市场。优化提升观光型产品，创新开发参与型和综合型新产品，重视夜间与日间旅游产品对接，并设计特色旅游线路。创新主题宣传口号，对曲阜夜间旅游形象进行专项设计，制定“适时适地”的传播策略；提出建立基于时间发展的“旅游形象系统”。最后提出促进曲阜夜间旅游开发的若干建议。
[Abstract]:Tourism is gradually developing to a wider and deeper level. As an emerging market, night tourism is gradually becoming a new mode to promote the development and upgrading of tourist destinations. Its enormous economic and social benefits have been recognized, and attracted the attention of tourist destinations and tourists. Qufu is a world-famous historical and cultural city with profound historical and cultural heritage and rich tourism resources. However, the day of Qufu visitors, tourism development hot, but at night, few tourists, "difficult to stay" problem is significant. How to develop night tourism effectively and reasonably, change the unfavorable situation in tourism development and competition, and realize the sustainable development of tourism is an urgent problem to be solved in Qufu. This article takes Qufu night tourism development as the research object, mainly includes three parts. Firstly, this paper summarizes the research progress and related theories of night tourism at home and abroad by using the method of literature analysis, and redefines and summarizes the related concepts of night tourism; secondly, the development and analysis. This paper points out the necessity of developing night tourism by summarizing the basic regional conditions of Qufu tourism. Through on-the-spot investigation, choose suitable night tourism resources of Qufu, and carry on qualitative evaluation. By means of questionnaire and other methods, this paper analyzes the market of night tourism with the emphasis on tourists' behavior, and makes a comparative analysis of the image of day and night tourism with the help of SPSS from the perspective of tourists' image perception; thirdly, the development of countermeasures. It includes establishing the development principles of night tourism in Qufu with characteristics, sharing, centralization, coordination and sustainable development, planning and guiding from three angles: functional orientation, protection of cultural relics and monuments, and land adjustment, forming a "one core and one link". The overall structure of the "four-piece, three-group" group. According to different factors, the main target market for night tourism in Qufu is located. Optimize and upgrade tourist products, innovate and develop new participatory and comprehensive products, attach importance to the docking of night and day tourism products, and design special tourism routes. Creative theme propaganda slogan, special design for night tourism image of Qufu, formulation of "timely and suitable place" communication strategy, put forward to establish a "tourism image system" based on the development of time. Finally, some suggestions are put forward to promote the development of Qufu night tourism.
【学位授予单位】：曲阜师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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