入境游客对北京市旅游供给的感知维度及其行为态度差异

发布时间：2019-04-01 20:54

【摘要】：基于北京入境游客的一手调查数据,建构入境游客对北京旅游供给感知与行为态度结构方程假设模型,测度入境游客对北京旅游供给的感知维度及对其行为态度的差异。入境游客对北京旅游供给感知可归纳出9大维度因子,即景区标识与宣传、旅游交通、城市人文环境、城市自然环境、旅游活动、景区景点、旅游安全与保障、旅游服务及旅游信息因子,具体指标路径系数基本上均大于0.5。城市人文环境、旅游安全与保障、景区标识与宣传方面游客感知程度较深,城市自然环境与旅游信息方面游客感知程度较弱。旅游供给感知对游客满意度、推荐意愿与重游意愿影响值依次为0.63、0.61与0.48。
[Abstract]:Based on the first-hand survey data of inbound tourists in Beijing, the hypothesis model of structural equation of perception and behavior attitude towards Beijing tourism supply is constructed to measure the perception dimension and the difference of behavior attitude of inbound tourists to Beijing tourism supply. Inbound tourists' perception of Beijing's tourism supply can be summarized into nine dimensions, namely, scenic spot marking and publicity, tourism traffic, urban human environment, urban natural environment, tourism activities, scenic spots, tourism safety and security. Tourism services and tourism information factors, specific indicators of the path coefficient is basically more than 0.5. The city humanistic environment, tourism safety and guarantee, scenic spot sign and publicity aspect tourist perception degree is deeper, the city natural environment and the tourist information aspect tourist perception degree is weak. The effects of tourism supply perception on tourist satisfaction, recommendation intention and revisit intention were 0.63, 0.61 and 0.48 respectively.
【作者单位】：陕西师范大学旅游与环境学院;
【基金】：国家自然科学基金(41271158) 陕西师范大学研究生创新基金(2015CXB003) 国家旅游局万名旅游英才计划-研究型英才培养项目(WMYC20151061)资助
【分类号】：F592.7

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