基于PEST分析法的云南旅游产业发展驱动力研究

发布时间：2019-04-08 12:06

【摘要】：云南正处于建设旅游强省的起步阶段。通过PEST分析法对云南旅游产业现状进行分析,可以看出,云南在政治、经济、社会、技术等方面已经具备了跨越发展的基础和条件。在新一轮的产业竞争中,只要结合自身特点和优势,主动迎合旅游产业经济发展规律,以集群发展、项目建设、产业融合、品牌建设、多元投资、市场开发、国际接轨、环境营造等作为驱动力,重点在产品转型升级、体制机制改革、特色品牌培育、行业秩序规范等方面实现新的突破,形成要素聚集化、产品品牌化、产业融合化、服务国际化的现代旅游产业体系,就能把旅游业建设成为云南省的战略性支柱产业。
[Abstract]:Yunnan is in the initial stage of building a strong tourism province. Through the analysis of the present situation of Yunnan tourism industry by PEST analysis, it can be seen that Yunnan has already had the foundation and condition of leapfrogging development in politics, economy, society, technology and so on. In the new round of industrial competition, as long as the combination of their own characteristics and advantages, as long as the initiative to cater to the rules of economic development of the tourism industry, cluster development, project construction, industrial integration, brand construction, diversified investment, market development, international integration, As a driving force, environmental construction focuses on achieving new breakthroughs in the areas of product transformation and upgrading, system and mechanism reform, characteristic brand cultivation, and industry order regulation, forming factor aggregation, product branding, and industrial integration. Service internationalization of modern tourism industry system, tourism can be built into a strategic pillar industry of Yunnan Province.
【作者单位】：昆明学院;《旅游研究》编辑部;昆明学院旅游学院;
【分类号】：F592.7

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