网络中的背包客:从流动中寻求认同

发布时间：2019-04-26 06:15

【摘要】：文章梳理了流动性、认同与媒介研究等理论,搭建分析框架,选取众筹网站——"点名时间"中为实现背包旅游而发起筹集资金的4个项目,对4名"背包客"在网络中的资料进行了文本分析,并选择了目标受众进行深度访谈,从而兼顾自我认同和他人认同两方面内容。研究结果发现:网络"签名档"的描述有力凸显了流动性所代表的自由、独立意义;网络媒体制造了流动的"真实感",为受众建立了视觉感知—共同在场—赋予意义的认同过程;网络跨越了地域、边界的限制,以"群体追梦"这种不受边界约束的基调进行情感呼吁,获得了被访者的高度认同。研究结论建议,应重视网络如何建构"背包客"的"流动性"并且使其获得认同,藉此加深理解流动性加剧的社会环境所引起的社会关系及社会心理变化。
[Abstract]:This paper combs the theories of mobility, identity and media research, builds an analytical framework, and selects four projects in the crowdfunding website, "call time", to raise funds for the realization of backpack tourism. This paper analyzes the data of four "backpackers" in the network, and selects the target audience for in-depth interviews, so as to give consideration to both self-identification and others' identity. The results show that: the description of "signature file" strongly highlights the meaning of freedom and independence represented by mobility; The network media creates the flowing "reality" and establishes the identification process of visual perception-co-presence-giving meaning to the audience. The network transcends the restriction of region and boundary, and carries on the emotional appeal with the tone of "group chasing dream", which is not bound by the boundary, which has been highly recognized by the interviewees. The conclusion suggests that we should pay more attention to how to construct the "mobility" of backpackers and make them recognize, so as to deepen the understanding of social relations and social psychological changes caused by the social environment of increased mobility.
【作者单位】：北京邮电大学数字媒体与设计艺术学院网络系统与网络文化北京市重点实验室;北京邮电大学数字媒体与设计艺术学院;
【基金】：北京邮电大学社科基金(2013-2014BS04) 国家社会科学基金青年项目(13CXW018)资助~~
【分类号】：F590

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