生态文明视角下乡村旅游转型升级的路径与对策
发布时间：2019-05-14 10:04
【摘要】：随着国民休闲时代的到来,旅游业进入了以休闲娱乐、康体健身、休憩疗养为主要目的休闲度假旅游阶段,传统的乡村旅游和农家乐需要转型升级。美丽乡村拥有良好的生态环境、浓郁的乡村风情,独特的空气、气候、山林、水体、食材等休闲度假和养生养老资源,乡村旅游向休闲度假旅游和养生养老旅游转型升级具有得天独厚的资源和生态优势。通过对乡村生态养生旅游开发的实例分析和经验总结,阐述了乡村旅游转型升级需要从开发理念、产品设计、经营管理、宣传营销、环境保护等方面进行整体构架和科学规划。
[Abstract]:With the advent of the national leisure era, tourism has entered the stage of leisure and vacation tourism with leisure and entertainment, recreation and fitness, rest and recuperation as the main purpose. The traditional rural tourism and agricultural music need to be transformed and upgraded. The beautiful countryside has a good ecological environment, rich rural customs, unique air, climate, mountain forests, water bodies, ingredients and other leisure vacation and health care resources. The transformation and upgrading of rural tourism to leisure vacation tourism and health care tourism has unique resources and ecological advantages. Through the analysis of the examples and experience of the development of rural ecological health tourism, this paper expounds that the transformation and upgrading of rural tourism needs the overall framework and scientific planning from the aspects of development concept, product design, management, propaganda and marketing, environmental protection and so on.
【作者单位】： 中原经济区智慧旅游河南省协同创新中心;洛阳师范学院国土与旅游学院;
【基金】：国家社科基金项目(15BJY130) 洛阳师范学院省部级培育基金项目(2013-PYJJ-010)阶段成果
【分类号】：F592.7
本文编号：2476629
[Abstract]:With the advent of the national leisure era, tourism has entered the stage of leisure and vacation tourism with leisure and entertainment, recreation and fitness, rest and recuperation as the main purpose. The traditional rural tourism and agricultural music need to be transformed and upgraded. The beautiful countryside has a good ecological environment, rich rural customs, unique air, climate, mountain forests, water bodies, ingredients and other leisure vacation and health care resources. The transformation and upgrading of rural tourism to leisure vacation tourism and health care tourism has unique resources and ecological advantages. Through the analysis of the examples and experience of the development of rural ecological health tourism, this paper expounds that the transformation and upgrading of rural tourism needs the overall framework and scientific planning from the aspects of development concept, product design, management, propaganda and marketing, environmental protection and so on.
【作者单位】： 中原经济区智慧旅游河南省协同创新中心;洛阳师范学院国土与旅游学院;
【基金】：国家社科基金项目(15BJY130) 洛阳师范学院省部级培育基金项目(2013-PYJJ-010)阶段成果
【分类号】：F592.7
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