凤县乡村旅游业发展战略研究
发布时间：2019-05-28 16:51
【摘要】：旅游已成为现代生活中不可缺少的一个重要部分，通过旅游人们可以开阔眼界，增长见识，同时可以释放工作生活压力，愉悦心情，广交朋友。随着人们物质生活水平的不断提高，人们的需求层次也在提高，选择不再局限于普通的旅游类型，乡村旅游作为一种趋向特色化，多样化，体验化的旅游方式，可以满足人们更高需求的层次，且乡村旅游在促民增收，，转移农村劳动力，解决农民的就业问题，促进新农村建设等方面发挥着至关重要的作用，因此研究乡村旅游发展战略具有重要意义。本文以凤县乡村旅游为研究对象，基于凤县乡村旅游发展的现状，运用SWOT分析方法结合对凤县乡村旅游游客关于游客个人基本情况，旅游决策，以及对景区总体满意度和各个方面的满意度的市场调研分析对凤县乡村旅游自身的优势和劣势以及发展过程中面临的机遇和挑战进行分析，构建战略矩阵，通过对比战略组合进行战略定位，为凤县乡村旅游业的发展选择战略。根据选择的战略组合，制定策略并进行策略分析。最后提出针对性的对策建议，从而提高凤县乡村旅游的市场竞争力，促进其可持续发展，进而带动凤县经济，社会，文化等全面发展。
[Abstract]:Tourism has become an indispensable part of modern life. Through tourism, people can broaden their horizons, increase their knowledge, and at the same time release the pressure of work and life, be happy and make friends. With the continuous improvement of people's material living standards, the level of people's demand is also improving, the choice is no longer limited to the ordinary types of tourism, rural tourism as a way of tourism tends to be characteristic, diversified and experiential. It can meet the higher level of people's demand, and rural tourism plays an important role in increasing the income of the people, transferring the rural labor force, solving the employment problem of farmers, promoting the construction of new countryside, and so on. Therefore, it is of great significance to study the development strategy of rural tourism. In this paper, Fengxian rural tourism as the research object, based on the current situation of Fengxian rural tourism development, using SWOT analysis method combined with Fengxian rural tourism tourists about the personal basic situation of tourists, tourism decisions, As well as the market research and analysis of the overall satisfaction and various aspects of the scenic spot satisfaction, this paper analyzes the advantages and disadvantages of Fengxian rural tourism itself, as well as the opportunities and challenges faced in the process of development, and constructs the strategic matrix. By comparing the strategic combination, the strategy is selected for the development of rural tourism in Fengxian County. According to the selected strategic combination, formulate the strategy and carry on the strategy analysis. Finally, some countermeasures and suggestions are put forward to improve the market competitiveness of rural tourism in Fengxian County, promote its sustainable development, and then promote the all-round development of economy, society and culture in Fengxian County.
【学位授予单位】：西北农林科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7;F327
本文编号：2487215
[Abstract]:Tourism has become an indispensable part of modern life. Through tourism, people can broaden their horizons, increase their knowledge, and at the same time release the pressure of work and life, be happy and make friends. With the continuous improvement of people's material living standards, the level of people's demand is also improving, the choice is no longer limited to the ordinary types of tourism, rural tourism as a way of tourism tends to be characteristic, diversified and experiential. It can meet the higher level of people's demand, and rural tourism plays an important role in increasing the income of the people, transferring the rural labor force, solving the employment problem of farmers, promoting the construction of new countryside, and so on. Therefore, it is of great significance to study the development strategy of rural tourism. In this paper, Fengxian rural tourism as the research object, based on the current situation of Fengxian rural tourism development, using SWOT analysis method combined with Fengxian rural tourism tourists about the personal basic situation of tourists, tourism decisions, As well as the market research and analysis of the overall satisfaction and various aspects of the scenic spot satisfaction, this paper analyzes the advantages and disadvantages of Fengxian rural tourism itself, as well as the opportunities and challenges faced in the process of development, and constructs the strategic matrix. By comparing the strategic combination, the strategy is selected for the development of rural tourism in Fengxian County. According to the selected strategic combination, formulate the strategy and carry on the strategy analysis. Finally, some countermeasures and suggestions are put forward to improve the market competitiveness of rural tourism in Fengxian County, promote its sustainable development, and then promote the all-round development of economy, society and culture in Fengxian County.
【学位授予单位】：西北农林科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7;F327
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