基于网络文本分析的旅游者行为研究——以六安市为例
发布时间：2019-05-29 01:50
【摘要】：通过携程网、蚂蜂窝、同程网、百度旅游网站搜索六安市网络游记文本资料,运用内容分析法和ROST CM6软件进行分析,从个体特征、旅游需求、旅游感知、旅游态度4个方面研究游客行为。结果表明:周边游、自驾游、家庭游是游客主要旅游方式;游客主要动机是亲近回归自然、休闲放松;原生态秀美的山川峡谷溪流等旅游吸引物游客感知最强烈,游客评价大多是积极正面的情感评价。六安市应从多业态旅游产品开发、提升旅游服务与设施、强化旅游体验、精准营销等方面更好地对接游客动机,满足游客需求,提高游客满意度。
[Abstract]:Through Ctrip Network, desmodium, Tongcheng Network, Baidu Tourism website to search Lu'an network travel notes text materials, using content analysis and ROST CM6 software to analyze, from the individual characteristics, tourism demand, tourism perception, Tourism attitude studies tourists' behavior in four aspects. The results show that peripheral travel, self-driving tour and family tour are the main ways for tourists to travel, and the main motivation of tourists is to return to nature and relax. The original ecological beautiful mountains, canyons, streams and other tourism attraction tourists have the strongest perception, and most of the tourist evaluation is positive and positive emotional evaluation. Lu'an City should better connect tourists' motivation from the aspects of multi-business tourism product development, promotion of tourism services and facilities, strengthening tourism experience, accurate marketing and so on, so as to meet tourists' needs and improve tourists' satisfaction.
【作者单位】： 皖西学院;
【基金】：安徽省质量工程项目(项目编号:2014zy057) 安徽省教育厅人文一般项目(项目编号:SK2013B560) 校级质量工程项目(项目编号:2014xq02) 校级人文社科研究项目(项目编号:WXSK1525,WXSK1527)
【分类号】：F713.55;F724.6;F592
[Abstract]:Through Ctrip Network, desmodium, Tongcheng Network, Baidu Tourism website to search Lu'an network travel notes text materials, using content analysis and ROST CM6 software to analyze, from the individual characteristics, tourism demand, tourism perception, Tourism attitude studies tourists' behavior in four aspects. The results show that peripheral travel, self-driving tour and family tour are the main ways for tourists to travel, and the main motivation of tourists is to return to nature and relax. The original ecological beautiful mountains, canyons, streams and other tourism attraction tourists have the strongest perception, and most of the tourist evaluation is positive and positive emotional evaluation. Lu'an City should better connect tourists' motivation from the aspects of multi-business tourism product development, promotion of tourism services and facilities, strengthening tourism experience, accurate marketing and so on, so as to meet tourists' needs and improve tourists' satisfaction.
【作者单位】： 皖西学院;
【基金】：安徽省质量工程项目(项目编号:2014zy057) 安徽省教育厅人文一般项目(项目编号:SK2013B560) 校级质量工程项目(项目编号:2014xq02) 校级人文社科研究项目(项目编号:WXSK1525,WXSK1527)
【分类号】：F713.55;F724.6;F592
【相似文献】
相关期刊论文 前4条
1 张镒;柯彬彬;苏欣慰;;穷游研究——基于网络文本分析方法[J];未来与发展;2014年07期
2 肖彦;;论网络文本与文化产品生产的关系[J];西南民族大学学报(人文社会科学版);2011年10期
3 ;基于模糊聚类的网络文本数据检测方法[J];技术与市场;2011年07期
4 ;[J];;年期
相关硕士学位论文 前10条
1 刘铭;网络文本情感新词发现及情感关键句抽取判定研究[D];郑州大学;2015年
2 郑木香;基于网络文本分析法的闽台歌仔戏旅游利用比较研究[D];福建师范大学;2015年
3 陈洁;网络文本主动检测分析系统[D];西北大学;2009年
4 李璐e，
本文编号：2487540
本文链接：https://www.wllwen.com/guanlilunwen/lvyoujiudianguanlilunwen/2487540.html
