桂林市非物质文化遗产的游客感知差异与旅游需求分析

发布时间：2019-06-30 21:33

【摘要】：采用问卷调查和交叉表格分析法,分析了不同属性游客对桂林市非物质文化遗产感知的差异及旅游需求。游客对桂林市非遗项目的整体感知度低,对绝大部分的非遗项目不熟悉,但普遍对知名度较高的"刘三姐歌谣"和"桂林山水传说"有较高的感知度。对非遗项目感兴趣的游客比例较低,最感兴趣的是"刘三姐歌谣"和"桂林山水传说"。不同性别、年龄、民族、受教育程度、职业、居住地和收入水平的游客对桂林非遗的感知度存在很大的差异。电视广播是游客了解非遗的最主要途径,网络成为游客了解非遗的重要途径。游客期望了解非遗的途径主要包括网络、电视广播、报纸杂志及政府宣传活动。游客对桂林非遗旅游体验的潜在需求很大。
[Abstract]:By means of questionnaire survey and cross-table analysis, this paper analyzes the differences of perception of intangible cultural heritage in Guilin and the tourism demand of tourists with different attributes. Tourists have a low overall perception of non-legacy projects in Guilin and are not familiar with most of them, but they generally have a high awareness of the well-known "Liu Sanjie Ballad" and "Guilin Landscape Legend". The proportion of tourists interested in non-legacy projects is low, the most interested is "Liu Sanjie Ballad" and "Guilin Landscape Legend". There are great differences in the perception of Guilin among tourists of different genders, ages, nationalities, educational levels, occupations, places of residence and income levels. Television broadcasting is the most important way for tourists to understand the legacy, and the network has become an important way for tourists to understand the legacy. The main ways visitors want to learn about it include the Internet, television broadcasting, newspapers, magazines and government campaigns. Tourists have a great potential demand for Guilin's non-legacy tourism experience.
【作者单位】：华东师范大学中国现代城市研究中心;华东师范大学科技创新与发展战略研究中心;桂林旅游高等专科学校;河南大学环境规划学院;河南省科学院地理研究所;
【基金】：国家社会科学基金青年项目(14CMZ022) 广西文科中心“泛北部湾合作研究团队”培育项目广西师范大学西南城市与区域发展研究中心资助项目
【分类号】：F592.7;G122

【相似文献】