游客低碳旅游认知、意愿和行为特征分析——以厦门鼓浪屿为例

发布时间：2019-08-16 13:52

【摘要】：以厦门鼓浪屿游客为调查对象,收集游客的人口学特征、低碳旅游认知、意愿和行为特征等相关信息,利用调查得到的数据进行描述性统计分析结果表明:游客低碳旅游认知不够深入,相关概念存在认知差异,年龄、收。入、受教育程度、职业类别对游客的低碳旅游认知具有不同程度的影响;游客对于举手之劳的、不需耗费财力或可以获益的、无需太多精力的低碳项目的参与意愿程度比较高,而对于比较繁琐、需要耗费财力精力、影响自己便利性、关系到自身洁净等低碳项目的参与意愿程度比较低,受教育程度、收入对游客的低碳旅游意愿有明显影响;游客低碳旅游行为效果较低,因为游客更多考虑自身支付能力、舒适和方便等因素。最后,从政府、旅游社区、旅游企业、旅游者4个体系给出了落实低碳旅游发展的相关建议。
[Abstract]:Taking Gulangyu tourists in Xiamen as the survey object, this paper collects the demographic characteristics, low carbon tourism cognition, willingness and behavior characteristics of tourists, and makes descriptive statistical analysis with the data obtained from the survey. The results show that tourists' low carbon tourism cognition is not deep enough, and there are cognitive differences, age and acceptance of related concepts. Entry, education level and occupation category have different degrees of influence on tourists' low-carbon tourism cognition. Tourists have a high willingness to participate in low-carbon projects that do not need to consume financial resources or benefit, and do not need too much energy to participate in low-carbon projects, but for more tedious, need to consume financial resources and energy, affect their own convenience, related to their own cleanliness and other low-carbon projects, the willingness to participate in low-carbon projects is relatively low, education level, income has a significant impact on tourists' low-carbon tourism willingness; Tourists' low-carbon tourism behavior is less effective, because tourists more consider their own ability to pay, comfort and convenience and other factors. Finally, some suggestions on the development of low-carbon tourism are given from the four systems of government, tourism community, tourism enterprises and tourists.
【作者单位】：福建农林大学管理学院;
【基金】：福建省教育厅重点项目(JAS14114)基金资助
【分类号】：F592.7;X24

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