旅游业对桑给巴尔形象塑造的影响分析（2009-2018）
发布时间：2021-02-11 23:25
对桑给巴尔这样的发展中国家来说,目的地品牌是一门新兴学科,欧洲国家在20世纪末也出现过同样的趋势。这一关键词,如果应用得当,在很大程度上可以给旅游业带来更多的利益。该研究揭示了旅游业对桑给巴尔品牌建设的影响;回答了目的地品牌（民族品牌）作为桑给巴尔的一个重要经济组成部分,与旅游业有多大的联系。之所以进行这项研究是因为,旅游业作为桑给巴尔经济的一个关键部分,利用国家品牌作为实现千年发展目标的工具,这一点在新西兰这样的国家得到了证明。面对面采访和小组讨论、书籍、期刊、文章、媒体、官方声明和网站是获取本研究相关信息的关键方法。研究表明,旅游业所产生的的正面效应对桑给巴尔的品牌建设有着积极作用,如旅游政策为游客和服务人员以及和平与安全创造了有利的条件;另一方面,旅游效应越消极,越有可能影响旅游目的地品牌建设的努力,如政治动荡和环境问题。最后,研究认为,目的地品牌是增加该地游客人数的最佳做法,从这一目标出发,政府应通过更多地关注游客在游览桑给巴尔时可能得到的好处来制定政策、方案和项目,同时应为旅游业创造有利条件并尽量减少该行业给国家带来的压力,因此,本文研究了旅游效应对桑给巴尔国家品牌建设的影响...
【文章来源】：吉林大学吉林省 211工程院校 985工程院校 教育部直属院校
【文章页数】：61 页
【学位级别】：硕士
【文章目录】：
中文摘要
abstract
CHAPTER ONE Introduction
1.1 Research Background
1.2 Tourism promotion in Zanzibar
1.3 Significance of Research
1.4 Theoretical Framework
1.5 Research Questions
1.6 Main argument
1.7 Literature review
1.8 Thesis Structure
1.9 Research methodology
CHAPTER TWO Zanzibar Tourism Elements and stakeholder involvement
2.1 Uses of tourism variables
2.1.1 Primary attractions in Zanzibar
2.1.2 Secondary Attraction in Zanzibar
2.1.3 Tourism and Culture
2.1.4 Arts and Craft
2.2 Zanzibar Tourism stakeholder's involvement and contributions in the branding Zanzibar image
2.2.2 Public and Private Sectors
2.2.3 Local community
CHAPTER THREE Impacts of tourism in branding Zanzibar image
3.1 Positive Impacts of Tourism in Branding Zanzibar image
3.2 Negative Impacts of Tourism in Branding Zanzibar image
CHAPTER FOUR Zanzibar Government policy and its strategies,Challenges and Achievement of Tourism on branding Zanzibar image
4.1 Zanzibar Government policy and its strategies on branding Zanzibar image through Tourism
4.2 Challenges facing the tourism Sector in Zanzibar
4.3 Achievement obtained as an outcome of branding Zanzibar image through tourism
CHAPTER FIVE Conclusion and Recommendations
5.1 Conclusion
5.2 Research recommendations
BIBLIOGRAPHY
ACKNOWLEDGEMENTS
本文编号：3029878
【文章来源】：吉林大学吉林省 211工程院校 985工程院校 教育部直属院校
【文章页数】：61 页
【学位级别】：硕士
【文章目录】：
中文摘要
abstract
CHAPTER ONE Introduction
1.1 Research Background
1.2 Tourism promotion in Zanzibar
1.3 Significance of Research
1.4 Theoretical Framework
1.5 Research Questions
1.6 Main argument
1.7 Literature review
1.8 Thesis Structure
1.9 Research methodology
CHAPTER TWO Zanzibar Tourism Elements and stakeholder involvement
2.1 Uses of tourism variables
2.1.1 Primary attractions in Zanzibar
2.1.2 Secondary Attraction in Zanzibar
2.1.3 Tourism and Culture
2.1.4 Arts and Craft
2.2 Zanzibar Tourism stakeholder's involvement and contributions in the branding Zanzibar image
2.2.2 Public and Private Sectors
2.2.3 Local community
CHAPTER THREE Impacts of tourism in branding Zanzibar image
3.1 Positive Impacts of Tourism in Branding Zanzibar image
3.2 Negative Impacts of Tourism in Branding Zanzibar image
CHAPTER FOUR Zanzibar Government policy and its strategies,Challenges and Achievement of Tourism on branding Zanzibar image
4.1 Zanzibar Government policy and its strategies on branding Zanzibar image through Tourism
4.2 Challenges facing the tourism Sector in Zanzibar
4.3 Achievement obtained as an outcome of branding Zanzibar image through tourism
CHAPTER FIVE Conclusion and Recommendations
5.1 Conclusion
5.2 Research recommendations
BIBLIOGRAPHY
ACKNOWLEDGEMENTS
本文编号：3029878
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