墨西哥旅游产业发展战略研究

发布时间：2022-10-10 17:20

　　Mexican tourism is an important industry in Mexico that contributes to as many or more than 1 in 11 jobs. The biodiversity in Mexico is found to be amongst the most highly diverse in the world. While many opportunities exist in Mexico, tourism does not have the same effectiveness in all potential tourist destinations. In addition, some areas of Mexico are seeing declines in tourism that are not improving, even with increased government funding into those areas. Evaluation of the Mexican tourism ... 

【文章页数】：194 页

【学位级别】：博士

【文章目录】：
Abstract
Chapter 1:Introduction
    1.1 Aims and Objectives
    1.2 Hypotheses
    1.3 Research Methodology
    1.4 Research Framework
    1.5 Organization of the Study
    1.6 Summary
Chapter 2:Literature Review and Theoretical Background
    2.1. Introduction
    2.2. Types of Tourism
    2.3. Environmental Analysis
        2.3.1. PEST Analysis
        2.3.2. Government Policy
        2.3.3. Industry Analysis
    2.4. SMEs in the Mexican Tourism Industry
        2.4.1. SWOT
        2.4.2. Five-Force Model
        2.4.3. Value Capture Model
        2.4.4. Industry Value Chain
    2.5. Theoretical Background
    2.6. Summary
Chapter 3:The Failire and Success Case Analysis in the Mexican Tourism Industry
    3.1. Acapulco Guerrero in the Mexican Tourism Industry
    3.2. Monterrey,Nuevo Leon and the Mexican Tourism Industry
    3.3. Summary
Chapter 4:Methodology and Study Design
    4.1. Research Approach
    4.2. Research Design
    4.3. Limitations
    4.4. Sample Population
    4.5. Dependent and Independent Variables
    4.6. Instrumentation
    4.7. Data Collection
    4.8. Ethical Considerations
    4.9. Data Analysis
    4.10. Summary
Chapter 5:Results of Primary Research
    5.1. Local Residents Instrument
    5.2. Organization Instrument
    5.3. Tourist Instruments
    5.4. Summary
Chapter 6:Hypotheses Testing
Chapter 7:Recommendation and Conclusions
    7.1. Introduction
    7.2. Summarizing the Theory and Empi rical Finding
        7.2.1. Strengths of Mexico Tourism Industry Summary
        7.2.2. Weakness of Mexico Tourism Industry Summary
        7.2.3. Opportunity of Mexico Tourism Industry Summary
        7.2.4. Threat of Mexico Tourism Industry Summary
        7.2.5. Primary Research Summary
        7.2.6. Hypothesis Results Summary
    7.3. Recommendation
    7.4. Conclusion
Works Cited
Appendix
    Appendix 1:The Questionnaires
    Appendix 2:Charts and Tables from Primary Research
附件


【参考文献】：
期刊论文
[1]基于可持续发展视角的中国旅游业利用外资策略[J]. 太平.  旅游学刊. 2014(10)
[2]会展场馆选择标准研究述评——基于会议策划者视角[J]. 杨京波.  旅游学刊. 2013(12)



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