国家旅游发展，创新与营销政策分析与探索-尼泊尔旅游制约因素研究
发布时间：2023-05-07 18:16
当今世界,旅游业是特定旅游资源国促进自身社会经济进步的关键驱动力之一。政府的政策决定了旅游业是否能够取得成功,以实现正向效益的最大化和负面效应的最小化。由于尼泊尔拥有丰富的旅游资源,自1950年代中期以来,历届政府一直优先考虑旅游业发展,但旅游业的收益却无法满足预期。这项研究的主要目的是分析现有的旅游资源开发、制度创新和营销政策的痛点,并提出最优化的解决方案。此外,论文亦想建立一个广受欢迎的旅游创新及市场运作模式,提升资讯传播速度,通过科技推动相关知识更新,以配合尼泊尔的旅游发展。本文通过采用以归纳法、定性法和案例研究方法来实现研究目的。利用实地观察和专题小组讨论获得相应数据,与尼泊尔旅游业从业人员访谈以及对旅游政策和计划文件搜集整理。尽管缺乏与该研究关注问题的相关文献,但作者仍致力进行系统性的研究以实现研究目标,这一尝试为弥合研究差距做出了显著贡献。该研究认为长期的政治不稳、主要利益相关者之间的协作失调、短视的旅游发展规划、财政短缺、非延续性的旅游政策、熟练劳动力短缺、旅游基础设施薄弱和信息通信技术现代化程度低等外部环境,旅游创新概念过于夸张、缺乏科学的旅游营销和促销活动等内部环境影...
【文章页数】：349 页
【学位级别】：博士
【文章目录】：
摘要
ABSTRACTS
List of Acronyms
CHAPTER 1:INTRODUCTION
1.1 GENERAL BACKGROUND
1.1.1 Brief on Public Policy
1.1.2 Brief on Tourism Policy
1.2 SIGNIFICANT OF GOVERNMENT INVOLVEMENT IN TOURISM
1.3 JUSTIFICATION OF TOURISM DEVELOPMENT AND ITS SCOPE WITH PUBLIC POLICY STUDY
1.3.1 Why Nepal Chosen as a Sample Case?
1.4 ORIGINALITY OF THE STUDY (LITERATURE GAP)
1.5 STATEMENT OF THE PROBLEM
1.6 RESEARCH QUESTIONS
1.6.1 M.Q. (Main Questions)
1.6.2 S.Q. (Secondary Questions)
1.7 PURPOSE OF THE STUDY/RESEARCH OBJECTIVES
1.8 SCOPE OF THE STUDY
1.8.1 Personal Motivation
1.9 OVERVIEW OF THESIS
CHAPTER 2:LITERATURE REVIEW
2.1 BRIEFING THE DEVELOPMENT THEORY
2.2 GENERALIZING THE POLICY AND POLICY THEORY
2.3 DEFINITION OF TOURISM
2.4 TYPES OF TOURISM
2.4.1 Types of Movements
2.4.2 The Purpose of the visit
2.4.3 Length of the stay
2.5 REMARKABLE TOURISM HISTORY OF THE WORLD
2.6 CHARACTERISTICS OF TOURISM
2.7 COMPONENTS OF TOURISM
2.8 WHY COUNTRY NEED TOURISM PLANNING?
2.9 ROLE OF GOVERNMENTS IN TOURISM DEVELOPMENT; DEVELOPING COUNTRIES PERSPECTIVES
2.9.1 Shifting Trend of Tourism Development Discourse in 21st Century Policy Maker Should Know
2.10 UNDERPINNING MARKETING LITERATURE AND THEORY
2.10.1 What is Tourism Marketing?
2.10.2 Marketing Planning Process
2.10.3 Destination Marketing and Branding By DMO
2.10.3.1 Destination Marketing
2.10.3.2 Destination Marketing Process
2.10.3.3 Destination Branding
2.11 PROXIMITY OF TOURISM MARKETING AND GOVERNMENT INVOLVEMENT
2.12 TOURISM MARKETING IN DEVELOPING COUNTRIES AND NEPAL INITIATIVES
2.12.1 Remarkable Tourism Marketing and Promotional Efforts of Nepa
2.12.1.1 Visit Nepal 1998
2.12.1.2 Destination Nepal Campaign 2002-2003
2.12.1.3 Nepal Tourism Year 2011
2.12.1.4 Visit Lumbini Year 2012
2.12.1.5 Tourism Marketing for Nepal 2005-2020 Program
2.12.1.6 Visit Nepal Year 2020 (VNY2020)
2.12.1.7 NTB's China, India and Europe sales Mission
2.13 INNOVATION IN TOURISM INDUSTRY CONCEPTUALIZING THE TERMINOLOGY WITH TOURISMLITERATURES
2.13.1 Role of Government to Fostering ICT (Digitalization) of Tourism
2.14 TOURISM FDI IN NEPAL
CHAPTER 3:OVERVIEWS OF THE TOURISM HISTORY,POLICIES ANDINSTITUTIONALIZATION IN NEPAL
3.1 EVOLUTION OF TOURISM IN NEPAL
3.1.1 Tourism Onward Unification of Nepal-RANA Regime
3.1.2 Tourism After the1950-1952's Democratic Movements
3.1.3 Flashback of Hippies Era in Nepal
3.2 HISTORY OF ORGANIZED TOURISM DEVELOPMENT PLANS AND PROGRAMS
3.3 TOURISM POLICIES,PLANNING AND INSTITUTIONAL SET UP IN NEPAL
3.3.1 Tourism Master Plan 1972 and Review
3.3.2 Tourism policy 1995 Review
3.3.3 Tourism Policy 2008 (2065 B.S.) Review
3.3.4 National Strategic Tourism Plan 2016-2025 of Nepal
3.3.5 Tourism vision 2020
3.4 INSTITUTIONAL SETUP FOR TOURISM INDUSTRY IN NEPAL
3.4.1 Ministry of Culture, tourism and Civil Aviation (MoCTCA
3.4.2 Department of Tourism
3.4.3 Nepal Tourism Board (NTB)
3.4.5 Nepal Academy of tourism and Hotel Management (NATHM)
3.4.6 Tourism Council
3.4.7 Civil Aviation Authority of Nepal
3.4.8 National Planning Commission
3.5 PRIVATE SECTORS TOURISM ORGANIZATIONS REPRESENTATIVES
3.5.1 Nepal Association of Tours and Travel Agents
3.5.2 Hotel Association of Nepal (HAN)
3.5.3 Trekking Agent's association of Nepal (TAAN)
3.5.6 Airline Operator's Association ofNepa
3.5.7 Nepal Mountaineering Association
3.5.8 Nepal Association of Rafting Agents(NARA)
3.5.9 Society of Travel and Tours Operators (SOTO)
3.5.10 Tourist Guide Association of Nepal (TURGAN)
3.6 INFLUENCEABLE RULES,REGULATION,ACTS AND SUBORDINATE POLICIES CONCERNING TO NEPALESETOURISM
3.6.1 Tourism Act 2050 B.S3.6.2 Immigration act 2051B.S
3.6.2 Immigration Act 2051 B.S
3.6.3 Hotel, Resort, Restaurant and Bar Rules 1981
3.6.4 Foreign Investment and One Window Policy 1992
3.6.5 Civil aviation policy 2006
3.6.6 The Industrial Policy, 1992 and 2010
CHAPTER 4:TOURISM IN NEPAL:POSSIBILIES,INFRASTRUCTURES AND PRESENTSITUATION ANALYSIS
4.1 PANORAMA OF NEPAL
4.1.1 Climate of Nepal
4.1.2 Demographic Synopsis of Nepal
4.1.3 Cultural Diversity in Nepal
4.1.4 Foods, Attires, Music and Dance in Nepal
4.1.5 Macro-Economic Dashboard of Nepal
4.2 CONTRIBUTION OF TOURISM IN NEPALESE ECONOMY
4.3 TOURISM POSSIBILITIES IN NEPAL
4.3.1 Associated Business possibilities of Tourism
4.4 WELL-KNOWN TOURIST DESTINATION CITIES OF NEPAL
4.5 NATIONAL PARKS AND PROTECTED AREA IN NEPAL
4.5.1 Sagarmatha National Park
4.5.2 Chitwan National Park
4.5.3 Rara National Park
4.5.4 Shey- Phoksundo National Park
4.5.5 Bardia National Park
4.5.6 Shivapuri National Park
4.5.7 Langtang National Park
4.5.8 Makalu Barun National Park
4.6 WILDLIFE RESER VES
4.6.1 Koshi -Tappu Wildlife Reserve
4.6.2 Dhorpatan Hunting Reserve
4.7 Conservation Area:
4.7.1 The Annapurna Conservation Area (ACA)
4.7.2 Kanchanjunga Conservation Area
4.7.3 Krishnasaar Conservation Area
4.7.4 Manaslu Conservation Area
4.7.5 Api-Nampa Conservation Area
4.8 TREKKING AND IT'S POSSIBILITIES IN NEPAL
4.8.1 Annapurna Region
4.8.2 Everest Region
4.8.3 Manaslu Area
4.8.4 Langtang, Helembu Area
4.8.5 Dolpo Trek
4.8.6 Kanchajunga Trek
4.8.7 Humla and Jumla Region
4.8.8 Great Himalayan Trail
4.8.9 Ramarosan Achham Area
4.9 MOUNTAINEERING IN NEPAL
4.9.1 Management of Mountaineering
4.9.2 Arrival Pattern of Mountaineers in Nepal
4.9.3 Rescue of Mountaineers in Emergency
4.10 CULTURAL AND RELIGIOUS TOURISM ATTRACTIONS IN NEPAL
4.10.1 Lumbini: The birth place of Buddha
4.10.2 Other Important Buddhist Sites in Nepal
4.10.3 Pasupati Nath- Kathmandu
4.10.4 some other important Hindu's Pilgrimage Sites
4.11 FESTIVAL TOURISM ATTRACTIONS
4.12 DANCES AND MUSICAL TOURISM ATTRACTIONS IN NEPAL
4.12.1 Musical Instruments in Nepal
4.13 Museums in Nepal
4.14 MICE POSSIBILITIES IN NEPAL
4.15 ADVENTURE TOURISM RELATED ACTIVITIES POSSIBILITIES IN NEPAL
4.15.1 Rafting in Nepal
4.16 AYURVEDA TOURISM POSSIBILITIES
4.17 TOURISM CONNECTED INFRASTRUCTURES IN NEPAL
4.17.1 Transportation
4.17.2 Roadways and Railways
4.17.3 Air Transportation
4.17.4 Tourists Accommodation in Nepal
4.18 TOURISTS INFORMATION,COMMUNICATION,BANKING,INSURANCE AND FOREIGN EXCHANGEINFRASTRUCTURES
4.19 SERVICE FIRMS (TRAVEL, TREKKING, EXPEDITION)
4.20 TOURIST SECURITY MECHANISM IN NEPAL
4.21 HEALTH AND WATER SUPPLY
4.22 ANALYSIS OF TOURISTS STATISTICAL FACTS AND FIGURE
CHAPTER 5:RESEARCH METHODOLOGY
5.1 INTRODUCTION OF RESEARCH METHODOLOGY
5.1.1 Philosophical Understanding of Research Methodology
5.2 METHODOLOGICAL WORLD OF VIEWS FOR APPROACHED RESEARCH
5.3 METHODOLOGY SELECTION AND RESEARCH PLANNING STEPS
5.4 INTRODUCTION OF DATA COLLECTION TERMINOLOGY
5.4.1 Interviews
5.4.1.1 In-depth interviews
5.4.1.2 Semi-structured Interviews
5.4.2 Focus Group Discussion
5.4.3 Observation
5.4.4 Secondary Data Sources
5.4.4.1 Document Analysis
5.4.5 SWOT Analysis
5.4.6 Abernathy and Clark Innovation Model
5.4.7 Ansoff Market Growth Strategies: Applied for Chinese Tourists in to Nepal
5.4.8 Return on Investment Analysis of NTB's Marketing Budget (ROI for last 4 year)
5.5 CONCEPTUAL FRAMEWORK
5.5.1 Meaning of Conceptual Framework
CHAPTER 6:DATA ANALYSIS, DISCUSSION AND FINDINGS
6.1 DATA SAMPLING
6.1.1 DATA SAMPLE PRESENTATION
6.1.1.2 Primary Source of Data Presentation and Justifications
6.1.1.3 Secondary Data Presentation and Justification
6.1.1.4 Ethical Issue
6.2 DATA ANALYSIS AND DISCUSSION
6.2.1 Interviews Data Analysis Procedures
6.2.1.1 Un-Structured Interviews procedures
6.2.1.2 Interviews Questions Protocol
6.2.1.3 Thaematic Answers from In-depth Interviews
6.2.1.4 Finding from In-depth Interviews
6.2.2 Semi-Structures Interviews Discussion and Analysis
6.2.2.1 Selection of the Questions for SS-I
6.2.2.2 Semi-Structures Interviews Data Analysis
6.2.2.3 Thematic Answers and Research Findings from Semi-Structures Interviews
6.2.3 Focus Group Discussion: Strategy, Discussion and Findings process
6.2.3.1 Strategies of Focus Group Setting
6.2.3.2 Questions Setting Strategy of Focus Groups
6.2.3.3 FG-1 Data Analysis
6.2.3.4 Findings from FGD-1
6.2.3.5 Questions Development Strategy for FG-2
6.2.3.6 Explanation of the Questions of FG-2a
6.2.3.7 Data Analysis and Finding From FG-2a
6.2.3.8 Analysis and Finding from FG-2b
6.2.3.9 Analysis and Finding from FG-2c
6.2.4 Discussion of the Observation Data Collection procedures
6.2.4.1 Analysis of Observational Themes
6.2.4.2 Findings from Tourist Destination Field Observation
6.2.4.3 Findings from Tourism Marketing and Promotional Activities Observation
6.2.4.4 Findings from Tourism innovativeness Observation
6.2.4.5 Findings from Tourists Service Quality Observation
6.3 SWOT ANALYSIS OF NEPAL'S TOURISM INDUSTRY
6.4 ABERNATHY AND CLARK INNOVATION THEORY APPLICATION FOR TOURISM
6.4.1 Model's Applicability for Nepalese Tourism industry:
6.4.1.1 Regular Tourism Innovation
6.4.1.2 NICHE Tourism Innovation
6.4.1.3 Architectural Tourism Innovation
6.4.1.4 Revolutionary Tourism Innovation
6.5 ANSOFF MARKET GROWTH MODEL APPLICABILITY FOR TARGETING CHINESE OUTBOUND TOURISMFOR NEPALESE TOURISM GROWTH
6.5.1 Market penetration
6.5.2 Products or services development
6.5.3 Market Development
6.5.4 Product or Services Diversification
6.5.5 Why Ansoff Model, Applying for Chinese outbound Tourist Markets?
6.6 ANALYZING ROI OF NTB BASED ON TOURISM MARKETING AND PROMOTIONAL COST
6.7 PURPOSED FORWARD PRACTICABLE MODEL APPLICABLE FOR NEPALESE TOURISM DEVELOPMENT
6.8 ASSIMILATION OF RESEARCH FINDINGS AND OBJECTIVES
6.9 VALIDITY AND RELIABILITY MAPPING
CHAPTER 7:CONCLUSION AND RECOMMENDATIONS
7.1 CONCLUDING REMARKS
7.2 RECOMMENDATIONS
7.2.1 Policy Recommendation
7.2.2 Tourism infrastructures development Recommendations
7.2.3 Recommendations for Tourism Marketing and Branding
7.2.4 Recommendations for Tourism Innovation and Human resource developments
7.2.5 Recommendation for Service Quality
7.2.6 Recommendation for Tourism disaster managements andprecautions
7.2.8 Recommendations for Institutional Improvements
7.3 CONTRIBUTION OF THE RESEARCH
7.4 LIMITATION OF THE RESEARCH
7.5 AVENUES FOR THE FUTURE RESEARCH
7.6 AUTHOR'S PERSONAL REFLECTIONS
REFRENCES
APPENDICES
Appendix 1: Approval Letter for Research Data Collection
Appendix 2: Some of the Historic Tourism incident in Nepal inthe era of ancient time.
Appendix 3: Domestic and international Airlines Operation inNepal
Appendix 4: Tourists arrival in Nepal by major Nationalities,2008-2017
Appendix 5. Nepalese Tourism Development Constraints(Detailed Research Findings).
Appendix 6: FG-1 Questions
Appendix 7: FG-2 Questions
ACKNOWLEDGEMENT
Academic Articles and Research Outcomes in Study Period
END Note
本文编号：3811084
【文章页数】：349 页
【学位级别】：博士
【文章目录】：
摘要
ABSTRACTS
List of Acronyms
CHAPTER 1:INTRODUCTION
1.1 GENERAL BACKGROUND
1.1.1 Brief on Public Policy
1.1.2 Brief on Tourism Policy
1.2 SIGNIFICANT OF GOVERNMENT INVOLVEMENT IN TOURISM
1.3 JUSTIFICATION OF TOURISM DEVELOPMENT AND ITS SCOPE WITH PUBLIC POLICY STUDY
1.3.1 Why Nepal Chosen as a Sample Case?
1.4 ORIGINALITY OF THE STUDY (LITERATURE GAP)
1.5 STATEMENT OF THE PROBLEM
1.6 RESEARCH QUESTIONS
1.6.1 M.Q. (Main Questions)
1.6.2 S.Q. (Secondary Questions)
1.7 PURPOSE OF THE STUDY/RESEARCH OBJECTIVES
1.8 SCOPE OF THE STUDY
1.8.1 Personal Motivation
1.9 OVERVIEW OF THESIS
CHAPTER 2:LITERATURE REVIEW
2.1 BRIEFING THE DEVELOPMENT THEORY
2.2 GENERALIZING THE POLICY AND POLICY THEORY
2.3 DEFINITION OF TOURISM
2.4 TYPES OF TOURISM
2.4.1 Types of Movements
2.4.2 The Purpose of the visit
2.4.3 Length of the stay
2.5 REMARKABLE TOURISM HISTORY OF THE WORLD
2.6 CHARACTERISTICS OF TOURISM
2.7 COMPONENTS OF TOURISM
2.8 WHY COUNTRY NEED TOURISM PLANNING?
2.9 ROLE OF GOVERNMENTS IN TOURISM DEVELOPMENT; DEVELOPING COUNTRIES PERSPECTIVES
2.9.1 Shifting Trend of Tourism Development Discourse in 21st Century Policy Maker Should Know
2.10 UNDERPINNING MARKETING LITERATURE AND THEORY
2.10.1 What is Tourism Marketing?
2.10.2 Marketing Planning Process
2.10.3 Destination Marketing and Branding By DMO
2.10.3.1 Destination Marketing
2.10.3.2 Destination Marketing Process
2.10.3.3 Destination Branding
2.11 PROXIMITY OF TOURISM MARKETING AND GOVERNMENT INVOLVEMENT
2.12 TOURISM MARKETING IN DEVELOPING COUNTRIES AND NEPAL INITIATIVES
2.12.1 Remarkable Tourism Marketing and Promotional Efforts of Nepa
2.12.1.1 Visit Nepal 1998
2.12.1.2 Destination Nepal Campaign 2002-2003
2.12.1.3 Nepal Tourism Year 2011
2.12.1.4 Visit Lumbini Year 2012
2.12.1.5 Tourism Marketing for Nepal 2005-2020 Program
2.12.1.6 Visit Nepal Year 2020 (VNY2020)
2.12.1.7 NTB's China, India and Europe sales Mission
2.13 INNOVATION IN TOURISM INDUSTRY CONCEPTUALIZING THE TERMINOLOGY WITH TOURISMLITERATURES
2.13.1 Role of Government to Fostering ICT (Digitalization) of Tourism
2.14 TOURISM FDI IN NEPAL
CHAPTER 3:OVERVIEWS OF THE TOURISM HISTORY,POLICIES ANDINSTITUTIONALIZATION IN NEPAL
3.1 EVOLUTION OF TOURISM IN NEPAL
3.1.1 Tourism Onward Unification of Nepal-RANA Regime
3.1.2 Tourism After the1950-1952's Democratic Movements
3.1.3 Flashback of Hippies Era in Nepal
3.2 HISTORY OF ORGANIZED TOURISM DEVELOPMENT PLANS AND PROGRAMS
3.3 TOURISM POLICIES,PLANNING AND INSTITUTIONAL SET UP IN NEPAL
3.3.1 Tourism Master Plan 1972 and Review
3.3.2 Tourism policy 1995 Review
3.3.3 Tourism Policy 2008 (2065 B.S.) Review
3.3.4 National Strategic Tourism Plan 2016-2025 of Nepal
3.3.5 Tourism vision 2020
3.4 INSTITUTIONAL SETUP FOR TOURISM INDUSTRY IN NEPAL
3.4.1 Ministry of Culture, tourism and Civil Aviation (MoCTCA
3.4.2 Department of Tourism
3.4.3 Nepal Tourism Board (NTB)
3.4.5 Nepal Academy of tourism and Hotel Management (NATHM)
3.4.6 Tourism Council
3.4.7 Civil Aviation Authority of Nepal
3.4.8 National Planning Commission
3.5 PRIVATE SECTORS TOURISM ORGANIZATIONS REPRESENTATIVES
3.5.1 Nepal Association of Tours and Travel Agents
3.5.2 Hotel Association of Nepal (HAN)
3.5.3 Trekking Agent's association of Nepal (TAAN)
3.5.6 Airline Operator's Association ofNepa
3.5.7 Nepal Mountaineering Association
3.5.8 Nepal Association of Rafting Agents(NARA)
3.5.9 Society of Travel and Tours Operators (SOTO)
3.5.10 Tourist Guide Association of Nepal (TURGAN)
3.6 INFLUENCEABLE RULES,REGULATION,ACTS AND SUBORDINATE POLICIES CONCERNING TO NEPALESETOURISM
3.6.1 Tourism Act 2050 B.S3.6.2 Immigration act 2051B.S
3.6.2 Immigration Act 2051 B.S
3.6.3 Hotel, Resort, Restaurant and Bar Rules 1981
3.6.4 Foreign Investment and One Window Policy 1992
3.6.5 Civil aviation policy 2006
3.6.6 The Industrial Policy, 1992 and 2010
CHAPTER 4:TOURISM IN NEPAL:POSSIBILIES,INFRASTRUCTURES AND PRESENTSITUATION ANALYSIS
4.1 PANORAMA OF NEPAL
4.1.1 Climate of Nepal
4.1.2 Demographic Synopsis of Nepal
4.1.3 Cultural Diversity in Nepal
4.1.4 Foods, Attires, Music and Dance in Nepal
4.1.5 Macro-Economic Dashboard of Nepal
4.2 CONTRIBUTION OF TOURISM IN NEPALESE ECONOMY
4.3 TOURISM POSSIBILITIES IN NEPAL
4.3.1 Associated Business possibilities of Tourism
4.4 WELL-KNOWN TOURIST DESTINATION CITIES OF NEPAL
4.5 NATIONAL PARKS AND PROTECTED AREA IN NEPAL
4.5.1 Sagarmatha National Park
4.5.2 Chitwan National Park
4.5.3 Rara National Park
4.5.4 Shey- Phoksundo National Park
4.5.5 Bardia National Park
4.5.6 Shivapuri National Park
4.5.7 Langtang National Park
4.5.8 Makalu Barun National Park
4.6 WILDLIFE RESER VES
4.6.1 Koshi -Tappu Wildlife Reserve
4.6.2 Dhorpatan Hunting Reserve
4.7 Conservation Area:
4.7.1 The Annapurna Conservation Area (ACA)
4.7.2 Kanchanjunga Conservation Area
4.7.3 Krishnasaar Conservation Area
4.7.4 Manaslu Conservation Area
4.7.5 Api-Nampa Conservation Area
4.8 TREKKING AND IT'S POSSIBILITIES IN NEPAL
4.8.1 Annapurna Region
4.8.2 Everest Region
4.8.3 Manaslu Area
4.8.4 Langtang, Helembu Area
4.8.5 Dolpo Trek
4.8.6 Kanchajunga Trek
4.8.7 Humla and Jumla Region
4.8.8 Great Himalayan Trail
4.8.9 Ramarosan Achham Area
4.9 MOUNTAINEERING IN NEPAL
4.9.1 Management of Mountaineering
4.9.2 Arrival Pattern of Mountaineers in Nepal
4.9.3 Rescue of Mountaineers in Emergency
4.10 CULTURAL AND RELIGIOUS TOURISM ATTRACTIONS IN NEPAL
4.10.1 Lumbini: The birth place of Buddha
4.10.2 Other Important Buddhist Sites in Nepal
4.10.3 Pasupati Nath- Kathmandu
4.10.4 some other important Hindu's Pilgrimage Sites
4.11 FESTIVAL TOURISM ATTRACTIONS
4.12 DANCES AND MUSICAL TOURISM ATTRACTIONS IN NEPAL
4.12.1 Musical Instruments in Nepal
4.13 Museums in Nepal
4.14 MICE POSSIBILITIES IN NEPAL
4.15 ADVENTURE TOURISM RELATED ACTIVITIES POSSIBILITIES IN NEPAL
4.15.1 Rafting in Nepal
4.16 AYURVEDA TOURISM POSSIBILITIES
4.17 TOURISM CONNECTED INFRASTRUCTURES IN NEPAL
4.17.1 Transportation
4.17.2 Roadways and Railways
4.17.3 Air Transportation
4.17.4 Tourists Accommodation in Nepal
4.18 TOURISTS INFORMATION,COMMUNICATION,BANKING,INSURANCE AND FOREIGN EXCHANGEINFRASTRUCTURES
4.19 SERVICE FIRMS (TRAVEL, TREKKING, EXPEDITION)
4.20 TOURIST SECURITY MECHANISM IN NEPAL
4.21 HEALTH AND WATER SUPPLY
4.22 ANALYSIS OF TOURISTS STATISTICAL FACTS AND FIGURE
CHAPTER 5:RESEARCH METHODOLOGY
5.1 INTRODUCTION OF RESEARCH METHODOLOGY
5.1.1 Philosophical Understanding of Research Methodology
5.2 METHODOLOGICAL WORLD OF VIEWS FOR APPROACHED RESEARCH
5.3 METHODOLOGY SELECTION AND RESEARCH PLANNING STEPS
5.4 INTRODUCTION OF DATA COLLECTION TERMINOLOGY
5.4.1 Interviews
5.4.1.1 In-depth interviews
5.4.1.2 Semi-structured Interviews
5.4.2 Focus Group Discussion
5.4.3 Observation
5.4.4 Secondary Data Sources
5.4.4.1 Document Analysis
5.4.5 SWOT Analysis
5.4.6 Abernathy and Clark Innovation Model
5.4.7 Ansoff Market Growth Strategies: Applied for Chinese Tourists in to Nepal
5.4.8 Return on Investment Analysis of NTB's Marketing Budget (ROI for last 4 year)
5.5 CONCEPTUAL FRAMEWORK
5.5.1 Meaning of Conceptual Framework
CHAPTER 6:DATA ANALYSIS, DISCUSSION AND FINDINGS
6.1 DATA SAMPLING
6.1.1 DATA SAMPLE PRESENTATION
6.1.1.2 Primary Source of Data Presentation and Justifications
6.1.1.3 Secondary Data Presentation and Justification
6.1.1.4 Ethical Issue
6.2 DATA ANALYSIS AND DISCUSSION
6.2.1 Interviews Data Analysis Procedures
6.2.1.1 Un-Structured Interviews procedures
6.2.1.2 Interviews Questions Protocol
6.2.1.3 Thaematic Answers from In-depth Interviews
6.2.1.4 Finding from In-depth Interviews
6.2.2 Semi-Structures Interviews Discussion and Analysis
6.2.2.1 Selection of the Questions for SS-I
6.2.2.2 Semi-Structures Interviews Data Analysis
6.2.2.3 Thematic Answers and Research Findings from Semi-Structures Interviews
6.2.3 Focus Group Discussion: Strategy, Discussion and Findings process
6.2.3.1 Strategies of Focus Group Setting
6.2.3.2 Questions Setting Strategy of Focus Groups
6.2.3.3 FG-1 Data Analysis
6.2.3.4 Findings from FGD-1
6.2.3.5 Questions Development Strategy for FG-2
6.2.3.6 Explanation of the Questions of FG-2a
6.2.3.7 Data Analysis and Finding From FG-2a
6.2.3.8 Analysis and Finding from FG-2b
6.2.3.9 Analysis and Finding from FG-2c
6.2.4 Discussion of the Observation Data Collection procedures
6.2.4.1 Analysis of Observational Themes
6.2.4.2 Findings from Tourist Destination Field Observation
6.2.4.3 Findings from Tourism Marketing and Promotional Activities Observation
6.2.4.4 Findings from Tourism innovativeness Observation
6.2.4.5 Findings from Tourists Service Quality Observation
6.3 SWOT ANALYSIS OF NEPAL'S TOURISM INDUSTRY
6.4 ABERNATHY AND CLARK INNOVATION THEORY APPLICATION FOR TOURISM
6.4.1 Model's Applicability for Nepalese Tourism industry:
6.4.1.1 Regular Tourism Innovation
6.4.1.2 NICHE Tourism Innovation
6.4.1.3 Architectural Tourism Innovation
6.4.1.4 Revolutionary Tourism Innovation
6.5 ANSOFF MARKET GROWTH MODEL APPLICABILITY FOR TARGETING CHINESE OUTBOUND TOURISMFOR NEPALESE TOURISM GROWTH
6.5.1 Market penetration
6.5.2 Products or services development
6.5.3 Market Development
6.5.4 Product or Services Diversification
6.5.5 Why Ansoff Model, Applying for Chinese outbound Tourist Markets?
6.6 ANALYZING ROI OF NTB BASED ON TOURISM MARKETING AND PROMOTIONAL COST
6.7 PURPOSED FORWARD PRACTICABLE MODEL APPLICABLE FOR NEPALESE TOURISM DEVELOPMENT
6.8 ASSIMILATION OF RESEARCH FINDINGS AND OBJECTIVES
6.9 VALIDITY AND RELIABILITY MAPPING
CHAPTER 7:CONCLUSION AND RECOMMENDATIONS
7.1 CONCLUDING REMARKS
7.2 RECOMMENDATIONS
7.2.1 Policy Recommendation
7.2.2 Tourism infrastructures development Recommendations
7.2.3 Recommendations for Tourism Marketing and Branding
7.2.4 Recommendations for Tourism Innovation and Human resource developments
7.2.5 Recommendation for Service Quality
7.2.6 Recommendation for Tourism disaster managements andprecautions
7.2.8 Recommendations for Institutional Improvements
7.3 CONTRIBUTION OF THE RESEARCH
7.4 LIMITATION OF THE RESEARCH
7.5 AVENUES FOR THE FUTURE RESEARCH
7.6 AUTHOR'S PERSONAL REFLECTIONS
REFRENCES
APPENDICES
Appendix 1: Approval Letter for Research Data Collection
Appendix 2: Some of the Historic Tourism incident in Nepal inthe era of ancient time.
Appendix 3: Domestic and international Airlines Operation inNepal
Appendix 4: Tourists arrival in Nepal by major Nationalities,2008-2017
Appendix 5. Nepalese Tourism Development Constraints(Detailed Research Findings).
Appendix 6: FG-1 Questions
Appendix 7: FG-2 Questions
ACKNOWLEDGEMENT
Academic Articles and Research Outcomes in Study Period
END Note
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