中国联通巴市分公司产品毛利指标体系设计与应用研究

发布时间：2018-01-03 16:13

本文关键词：中国联通巴市分公司产品毛利指标体系设计与应用研究　出处：《内蒙古大学》2013年硕士论文　论文类型：学位论文

【摘要】：目前,中国联通巴市分公司在2G、3G、固话、宽带、网元、增值业务上有多种套餐形式,佣金政策、营销策略的盈亏情况和营销政策效益评价并不能准确衡量,为实现公司业务精细化管理,提升公司盈利水平,中国联通巴市分公司建立了产品毛利评价体系。毛利是一个有效衡量产品盈利能力的指标,通过对套餐形式、营销政策的毛利分析,梳理和筛选盈利套餐,对毛利大的产品业务鼓励发展,毛利小的产品业务稳步发展,毛利为负的产品业务逐步改善或废除,从而改善公司的产品结构比例,实现公司扭亏为盈的局面。除此之外,在成本项目的前评估和后评价方面也有显著的借鉴意义,为市场的拓展提供理论和实证指导。本文的研究内容是运用毛利相关理论,以中国联通巴市分公司为企业背景,结合该企业现有的相关数据及政策,分析该企业产品毛利指标体系的缺陷,并提出改进建议,使之更适合企业的战略发展。本文的研究对电信企业现有毛利指标体系的改进具有参考价值,同时对类似企业改进毛利指标体系具有借鉴价值,另外对分公司引入总公司毛利指标体系,建立适合自己的产品毛利指标体系,具有参考价值。
[Abstract]:At present, China Unicom branch in the Palestinian city of 2G, 3G, fixed line, broadband, network, there are a variety of packages, value-added business commission policy, profit and loss situation and marketing policies and benefit evaluation of marketing strategy and can not accurately measure, to achieve the company's business management, enhance the company's profitability, China Pakistan branch of China Unicom the establishment of the evaluation system. The gross profit margin products is an effective measure of product profitability index, based on the analysis of the marketing policy package form, gross profit, profit of combing and screening packages, gross profit big product business encourage development, steady development of small margin product business gross profit is negative product business gradually improved or abolished in order to improve the product structure, the proportion of the company, to achieve the company turnaround situation. In addition, the cost of the project evaluation before and after the evaluation also had significant reference for the extension of the market The exhibition provides theoretical and empirical guidance.
The research content of this paper is to use the gross profit theory, China Unicom branch Pakistan as the business background, combined with the relevant data and the existing policy of enterprises, analysis of defect product gross margin index system of the enterprise, and puts forward suggestions for improvement, which was more suitable for the enterprise's strategic development. With the improvement of the existing margin index reference value in this paper, the research system of telecom enterprises, while gross profit improved index system has the reference value to the similar enterprises, in addition to branch into the margin index system of Corporation, establish product gross margin index system, with the reference value.

【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F626

【参考文献】