运用AHP结合BSC对我国电信业战略管理关键因素研究

发布时间：2018-01-15 18:30

本文关键词：运用AHP结合BSC对我国电信业战略管理关键因素研究　出处：《海南大学》2012年硕士论文　论文类型：学位论文

【摘要】：战略管理是当今企业管理领域中研究的热点问题之一,战略管理的成败直接影响着企业的发展。过去的十多年里,我国电信业取得了跨越式的发展,在经历了一系列的改革和重组之后,电信业已形成了更加有效的资源配置和竞争格局,面对新的形势和背景,电信业如何进行战略管理成为了相关管理者和学者密切关注的问题。当今对我国电信业的战略管理多数是从客户、财务、市场营销等单方面的研究,或是对具体的电信运营商的案例研究,对整个电信业以及多层次的研究较少,因此本文立足于整合之后的整个电信行业,从多个角度多个层次,利用平衡计分卡(BSC)和层级分析法(AHP)对我国电信业战略管理问题进行研究。本文首先对电信行业的战略管理、绩效评价和BSC的应用现状进行了分析,指出了传统战略管理的不足之处,然后对整合之后的三大运营商进行了战略环境分析(SWOT)和财务绩效评价,为后文的进行的战略管理方案研究奠定基础,最后通过专家访谈法得出BSC模型的第三层次指标,通过问卷调查,并利用yaahp软件对问卷进行分析,得出各层次指标的权重,从而建构了电信业战略管理地图。电信业战略管理地图是建立于BSC模型的基础上,从最底层的学习与成长到内部业务流程,再到顾客,最后到财务,从而构成战略地图的流程,其中按照指标的权重从高到低分为：主流程、次流程和关键流程。本文研究的主要目的在于给电信业相关管理者战略管理工作提供建议,对其他行业的企业也具有一定的参考价值。
[Abstract]:Strategic management is one of the hot issues in the field of enterprise management. The success or failure of strategic management directly affects the development of enterprises. In the past ten years, China's telecommunications industry has made leapfrog development. After a series of reform and reorganization, telecom has formed a more effective allocation of resources and competition pattern, facing the new situation and background. How to carry on the strategic management in the telecommunication industry has become the question which the related managers and scholars pay close attention to. Nowadays, most of the strategic management of the telecom industry in China is from the customer, financial, marketing and other unilateral research. Or the case study of specific telecom operators, the whole telecommunications industry and multi-level research is less, so this paper based on the integration of the entire telecommunications industry, from multiple angles and multiple levels. This paper studies the strategic management of telecom industry in China by using balanced Scorecard (BSC) and Analytical hierarchy process (AHP). Firstly, this paper analyzes the status quo of strategic management, performance evaluation and BSC application in telecom industry, and points out the shortcomings of traditional strategic management. Then the three major operators after the integration of strategic environment analysis (SWOT) and financial performance evaluation, for the future strategic management plan research laid the foundation. Finally, the third level index of BSC model is obtained by expert interview, and the weight of each level index is obtained by using yaahp software to analyze the questionnaire. Thus constructed the telecommunication industry strategic management map. Telecom strategic management map is based on the BSC model, from the bottom of the learning and growth to internal business processes, then to customers, and finally to finance, thus constituting the process of strategic map. According to the weight of the index from high to low are divided into: main process, secondary process and key flow. The main purpose of this study is to provide suggestions for the strategic management of telecom industry managers. For other industries of enterprises also have a certain reference value.
【学位授予单位】：海南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F626;F224

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