广东省电信规划设计院有限公司战略转型研究

发布时间：2018-01-18 01:19

本文关键词：广东省电信规划设计院有限公司战略转型研究　出处：《广西师范大学》2015年硕士论文　论文类型：学位论文

【摘要】：中国的通信行业近二十多年来高速发展,建成了全世界最大的通信网络、宽带数据网络、无线网络,为世界上最大的用户群体服务,也为中国经济的繁荣发展提供了通信保障和信息化服务支撑,为提高生产效率、促进商业交流做出了巨大贡献。在这基础上,整个通信行业已经形成了一系列完整的产业链,通信勘察设计企业作为通信工程建设的排头兵,在整个通信网络的建设过程中承担整体统筹规划、制定方案、控制造价、指导施工等工作。由于体制的原因,勘察设计企业基本都是由原来的运营商重组改制形成,具有天然的国企背景和政策保护优势。而近年来,随着国家政策、产业环境、社会发展等的影响,产业链上的每一个环节都受到不同程度的影响。通信勘察设计行业也面临着通信勘察设计市场向社会开放,降低准入门槛,建设项目强制公开招标,企业及个人资质进一步放开等宏观政策的负面因素；同时运营商之间竞争愈发激烈,运营成本不断压缩,导致工程建设环节的费用下调,其中就包括勘察设计费；在资费下调的同时,服务要求却不断提升,通信勘察设计企业的人均劳产率不断下降,经营压力变大。另外还有各设计院之间放开竞争以及社会生活成本的攀升,都对企业经营带来冲击。在这种情况下,通信勘察设计企业如何规避外部的不利因素,保持自身竞争优势,保持业务结构的稳定和收入的增长应该是每一个经营管理人员思考的问题。本文就是在这种情况下,根据企业战略管理及转型理论,以广东省电信规划设计院有限公司(以下简称广东设计院)作为对象,研究通信设计企业如何进行战略转型。在本论文中,通过企业战略管理及转型理论的思想,以竞争五力和SWOT分析为手段,首先从通信设计企业的行业发展历程、行业规模,行业存在的政策背景入手,了解大的宏观状态,然后找出行业中的五个竞争要素,结合行业目前变革的背景来规划行业未来的竞争格局和生存状态,提出行业未来的发展方向。即通信设计企业之间的竞争会进一步市场化,服务的性价比越来越高,而行业壁垒会逐步打破,更多的竞争者随时都有机会进入市场,而产品购买者即通信运营商则更希望看到竞争的局面,甚至会推动竞争格局。从企业生命周期来看,目前设计企业的行业生命周期已经步入成熟期,接下来几年内的通信设计业必然逐步转向衰退期,而整个产业也正在向薄利时代迈进。而未来的通信勘察设计企业,应该是一个低运营成本、掌握核心技术能力,同时具有优质高效的组织运营体系,才能在未来激烈的市场竞争环境下生存及发展壮大,这也是广东设计院的发展方向。在接下来,通过对广东设计院整体概况的描述和SWOT分析,找出其内部存在的问题,制定出新的战略转型目标、原则和思路,并以此为基础,主要从组织架构、制度流程及支撑系统、考核与激励三方面做出具体措施方案,紧密围绕企业转型目标,并补充转型过程中应注意的问题。通过上述的研究,我们可以对整个通信设计行业的发展有一个清晰的认识,同时对广东设计院在接下来的发展和运营提出转型建议,从战略的层面推进企业又好又快地发展。
[Abstract]:China communications industry for nearly more than 20 years of rapid development, has built the world's largest communications network, broadband data network, wireless network, service user group is the largest in the world, also for the prosperity and development of Chinese economy provides communication security and information service support, in order to improve the production efficiency, made a great contribution to promote business exchanges. On this basis, the entire communications industry has formed a series of complete industrial chain, communication survey and design enterprises as the vanguard of communication engineering construction, in the construction process of the whole communication network for overall planning, planning, cost control, construction and other work. Due to the system, survey and design enterprises they are formed by the original operators restructuring, has a natural advantage of state-owned background and policy protection. In recent years, with the national industrial policy, environment, society Effect of development, every aspect of the industry chain are subject to different degrees. The communication survey and design industry is also faced with communication survey and design market open to the society, reduce the access threshold, the construction project of compulsory public bidding, the negative factors of corporate and individual qualifications further liberalization of macro policies; at the same time, competition between operators increasingly intense, operating costs continue to compression, resulting in construction costs down, including the survey and design fees; in the tariff reduction and service requirements are constantly improve, communication survey and design enterprises per capita labor productivity decline, operating pressure becomes larger. In addition there are between the design institutes in open competition and rising cost of social life. That has had great impact on the operation of a company. In this case, how to avoid the adverse factors of the external communication survey and design enterprises, maintain their own competitive advantage, Keep the business structure stability and income growth should be every management personnel problems. This article is in this case, according to the enterprise strategic management and transformation theory, taking Guangdong province telecommunication Planning Design Institute Co. Ltd. (hereinafter referred to as the Guangdong Design Institute) as the object, how to design the communication enterprise strategic transformation research in this paper, through the enterprise strategic management and transformation theory, with competition and SWOT analysis, from the first communication design industry development, industry scale, industry policy background, understanding the macroscopic state, and then find out the five competitive factors in the industry, with the industry the change of the background of planning industry competition pattern of the future and the survival of the state, the future direction of development of the industry. The communication between design of enterprise competition will step into the market, Service more cost-effective, and trade barriers will be gradually broken, more competitors will always have the opportunity to enter the market, and the product that buyers communication operators prefer to see the competition situation, and even promote competition. From the view of the enterprise life cycle, the design of industry life cycle has entered a mature stage, the next within a few years the design of communication industry will gradually shift to a recession, but the whole industry is to small profits era. And the future of Communication Survey and design enterprises, should be a low operation cost, grasp the core technology ability, and has high quality and efficient operation system, in order to grow and develop to survive the fierce market competition environment the future development direction, this is also the Guangdong Design Institute. In the following, through the description and Analysis on the overall situation of Guangdong SWOT Design Institute, to find out the internal The problem, formulate strategic transformation goals, principles and ideas, and on this basis, mainly from the organizational structure, system and support system, make specific measures of assessment and incentive scheme three, closely around the goal of business transformation, and the problems that should be noticed in the process of transition. Through the research above, there are a clear understanding of the development of the whole communication we can design industry, while the Guangdong Design Institute proposed transformation suggestions in the next development and operation, promote the sound and fast development of enterprises from the strategic level.

【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F626

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