我国移动经济发展现状及对策研究

发布时间：2018-02-27 15:24

本文关键词： 移动经济移动商务移动应用　出处：《安徽农业大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着互联网的普及和快速发展,网络日益成为人们工作生活的一部分。在社会主义市场经济飞速发展的今天,移动网络也慢慢地进驻了人们的日常生活,移动商务等新经济形式的快速发展推进了移动经济的日益蓬勃崛起。在我国社会主义市场经济体制下,移动经济作为新兴的产业经济之一,在发展过程中方兴未艾,既存在机遇,也面临着一些可预见的和未知的挑战。对于单个经济体的研究,般从国家的统计综述中,我们可以从宏观上得到一些总结性的数据；但也有一些咨询机构诸如艾瑞咨询等通过样本的调研细分概要得出的报告分析结果。我们在借鉴前两种分析模式的基础上,对我国移动经济体的发展管理进行研究。移动经济的发展支撑其中包括诸如移动商务,移动购物,移动增值服务。移动智能手机和移动网络电脑近些年来的销售总量不断攀升,加上移动互联网运营平台的不断提升,使得移动网民随时随地享受着移动的便利并进行着移动交付和消费交易行为。中国的人口基数庞大,移动营销空间广阔。如果一个企业还停驻在信息时代之外,那么总有一天它注定会被时代和社会所抛弃。互联网最初通过数据化和数字化运行操作大大精简了企业的运转流程并提高了企业的管理效率。移动商务发生于一个完备的企业中早已不再是司空见惯的事情,它正在渗透着日常的企业经营中。移动电子商务作为源源不断创收利润的媒介载体,在近些年的发展中,已形成了规模效益(比如,淘宝的移动电子商务体系,移动团购等等)并进入了团体对峙阶段(各大移动电商之间的竞争)。移动运营者的不断营销进而开拓满足消费者需求,带动了越来越多的消费者群体进行移动购物,移动营销市场日渐蓬勃。除此之外,移动增值服务也在移动经济的发展中占据着重要的作用,移动增值一般包含了移动阅读、移动视频等。在移动应用中,作为最基本的增值服务而出现的一般由短信、彩信、彩铃等产品及服务。移动互联网整个经济规模的产生是移动应用功能运转的结果,移动经济的每一步发展都离不开移动应用。从最初人们对于移动应用的不断渴求到对于庞大的移动应用的选择再到现在对于某些移动应用的信任危机,移动应用经历了阶段性的变迁。如何看待这些在移动经济体形成过程中消费者和运行商的互动过程,以及如何更好地促进我国移动经济生态链的良性发展,是我们专业经济管理需要研究的问题。综上所述,本文将通过描述我国移动经济发展的现状,主要着眼于对移动商务和移动应用开发两方面的描述。首先对总体状况进行数据上的分析和理解,然后根据数据资料的深入分析和文献调研,对存在的问题和弊端进行描述性的解释。我们既从运营商视角也从消费者角度进行分析,最后根据现象问题提出一些具体化的意见和建议措施。
[Abstract]:With the popularization and rapid development of the Internet, the network is increasingly becoming a part of people's working life. With the rapid development of the socialist market economy, mobile networks have gradually entered people's daily life. The rapid development of new economic forms, such as mobile commerce, has promoted the rapid rise of mobile economy. Under the socialist market economy system of our country, mobile economy, as one of the emerging industrial economy, is in the ascendant in the process of development. There are opportunities as well as some predictable and unknown challenges. For the study of individual economies, we can get some summative data from the summary of national statistics. But there are also some consulting organizations, such as Erie Consulting, which report and analyze the results obtained from the summary of sample research. We study the development and management of China's mobile economy on the basis of the former two analysis models. Support for the mobile economy includes mobile commerce, mobile shopping, mobile value-added services, mobile smartphones and mobile network computers, which have been growing in total sales in recent years, as well as the growing mobile Internet operating platform. It makes mobile Internet users enjoy the convenience of mobile and conduct mobile delivery and consumer transactions at any time and anywhere. China has a huge population base and vast mobile marketing space. If an enterprise is still stationed outside the information age, Then one day it is destined to be abandoned by the times and society. The internet has greatly streamlined the operation process and improved the management efficiency of the enterprise through the operation of digitization and digitization. Mobile commerce takes place at the same time. Is no longer a common thing in a full-fledged enterprise. It is permeating the daily business operation. Mobile e-commerce, as a medium for continuous income generation and profit, has developed into a scale economy in recent years (for example, Taobao's mobile e-commerce system. Mobile group buying, etc.) and entered the stage of group confrontation (the competition among the major mobile ecommerce merchants. The continuous marketing of mobile operators to meet the needs of consumers, driving more and more consumer groups to mobile shopping, In addition, mobile value-added services also play an important role in the development of the mobile economy. Mobile value-added generally includes mobile reading, mobile video and so on. As the most basic value-added services, they are generally produced by SMS, MMS, MMS, CRBT and other products and services. The entire economic scale of the mobile Internet is the result of the function operation of mobile applications. Every step of the development of the mobile economy is inseparable from the mobile application. From the people's constant desire for the mobile application to the choice of the huge mobile application, to the trust crisis of some mobile application now, Mobile applications have undergone a period of change. How to look at these interactive processes between consumers and operators in the formation of mobile economies, and how to better promote the healthy development of the ecological chain of mobile economy in China. Is our professional economic management needs to study the problem. To sum up, this paper will describe the current situation of mobile economy in China, mainly focusing on the mobile commerce and mobile application development. Then, according to the in-depth analysis of the data and literature research, the problems and drawbacks are explained in a descriptive way. We analyze them from the perspective of both the operator and the consumer. Finally, some concrete suggestions and suggestions are put forward according to the phenomenon.
【学位授予单位】：安徽农业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F49

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