云计算对ERP供应商商业模式的影响

发布时间：2018-03-05 08:06

本文选题：云计算　切入点：商业模式　出处：《中央民族大学》2017年硕士论文　论文类型：学位论文

【摘要】：云计算是一种新兴的模式,是可以让用户方便地访问计算资源付费使用的服务。云服务,如亚马逊的弹性计算云和谷歌应用正迅速获得庞大的用户群。ERP软件向云计算迁移仍处于起步阶段,对于ERP软件厂商而言,迁移到云的解决方案意味着他们的价值创造逻辑将面临着深刻的变化。他们不仅需要提供完全基于Web的解决方案,以及服务费来取代以往的License许可的模式,他们还需要建设自己的数据中心来承载和运维客户的管理关键业务的应用。基于以上的分析促使了这篇论文这项研究,即探讨云计算对企业软件供应商的商业模式的影响。通过对传统ERP软件供应商以及纯粹的云服务提供商的多个案例研究。并在研究过程中研究发现,从内部部署软件迁移到云服务影响了传统ERP软件供应商的所有商业模式的组件,也就是说,客户价值主张,资源基础,价值配置和资金流动等。因此,云计算技术对于企业级的软件厂商的商业模式有着深刻的影响。本论文研究发现,供应商商业模式的变革内容包括以下几个方面:第一,企业软件的"所有权"从客户转移至软件供应商;第二,IT基础设施和管理等方面,比如硬件和专业化的软件管理服务等的责任,也将从客户转移给供应商;第三,软件供应商将通过提供专业化服务,并利用规模经济效应来降低提供软件服务的成本;同时降低软件销售的成本,开拓以往没有涉猎到的小型企业的长尾市场。本论文通过推导两种可供选择的商业模式配置,即SaaS和SaaS+PaaS的商业模式分析,得出了企业软件厂商应该如何根据自身的情况做出的战略选择并设计自己的商业模式提供了指导方针。
[Abstract]:Cloud computing is an emerging model that allows users to easily access computing resources to pay for their use. For example, Amazon's flexible computing cloud and Google's apps are rapidly gaining access to a large user base. The migration of ERP software to cloud computing is still in its infancy, and for ERP software vendors, Migrating to the cloud means that their value-creation logic will face profound changes. They not only need to provide solutions that are entirely based on Web, but also service fees to replace the old License licensing model. They also need to build their own data centers to host and operate customer management critical business applications. That is to explore the impact of cloud computing on the business model of enterprise software providers. Through the traditional ERP software providers and pure cloud service providers of a number of case studies. Migration from internally deployed software to cloud services affects the components of all business models of traditional ERP software vendors, that is, customer value proposition, resource base, value allocation, fund flow, and so on. Cloud computing technology has a profound impact on the business model of enterprise-level software vendors. This paper finds that the change of supplier business model includes the following aspects: first, "ownership" of enterprise software will be transferred from customers to software providers; second, responsibilities for IT infrastructure and management, such as hardware and specialized software management services, will also be transferred from customers to suppliers; third, Software vendors will reduce the cost of providing software services by providing specialized services and using economies of scale to reduce the cost of software sales, To explore the long tail market of small enterprises that have not been dabbled in the past, this paper deduces two kinds of alternative business model configurations, namely, SaaS and SaaS PaaS business model analysis. It provides guidelines on how enterprise software manufacturers should make strategic choices and design their own business models according to their own situation.
【学位授予单位】：中央民族大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274;F49

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