共享经济背景下途家网的企业社会责任评价体系研究

发布时间：2018-03-22 20:00

本文选题：共享经济　切入点：社会责任评价　出处：《青岛大学》2017年硕士论文　论文类型：学位论文

【摘要】：中共十八大五次会议提出“实施‘互联网+’行动计划,发展共享经济,实施国家大数据战略”。在这种背景下,共享经济全新商业模式应运而生。对于共享经济企业的社会责任评价研究,将对于我国经济和社会的发展以及推动共享经济持续健康前行有着重要的意义。首先论文对以往学者关于社会责任评价及共享经济住宿业社会责任评价的研究成果进行了综述,并对共享经济及社会责任评价进行概念界定,以利益相关者和社会契约理论作为基础,分析了途家网的商业模式。其次基于途家网的商业模式,从投资者、员工、房客、房东(途家自营及第三方酒店)、政府、其他主体六个维度划分,分析了其利益相关者,并对各个维度进行社会责任评价的研究。最后构建社会责任评价指标,并利用层次分析法计算指标权重,计算了途家网的社会责任评价值。本文对于途家网社会责任评价体系的探索,有助于共享经济住宿业社会责任评价体系的完善,有利于政府监管部门对其进行监督和评价。
[Abstract]:The Fifth session of the 18th CPC National Congress proposed "implementing the 'Internet' action plan, developing the shared economy, and implementing the national big data strategy." against this background, The new business model of sharing economy emerges as the times require. It will be of great significance to the economic and social development of our country and promote the sustainable and healthy progress of the shared economy. Firstly, this paper summarizes the previous research results of the social responsibility evaluation and the social responsibility evaluation of the shared economic accommodation industry. On the basis of the theory of stakeholder and social contract, this paper analyzes the business model of Tujia net. Secondly, it analyzes the business model based on Tujia net, from investors, employees, tenants, investors, employees, tenants, investors, employees, tenants, investors, employees, tenants, investors, employees and tenants. The landlord (Tujia and third party hotels), the government and other subjects are divided into six dimensions, the stakeholders are analyzed, and the social responsibility evaluation of each dimension is studied. Finally, the social responsibility evaluation index is constructed. Using AHP to calculate the index weight, the social responsibility evaluation value of Tujia net is calculated. This paper explores the social responsibility evaluation system of Tujia net, which is helpful to improve the social responsibility evaluation system of shared economic accommodation industry. Is advantageous to the government supervisory authority to carry on the supervision and the appraisal to it.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F49;F270

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