我国城镇居民通信消费变化及影响因素研究

发布时间：2018-04-02 19:42

本文选题：电信业　切入点：通信消费　出处：《南京邮电大学》2012年硕士论文

【摘要】：随着我国经济的快速发展,通信业尤其是电信业的发展也十分迅猛。近年来,我国电信业务收入及电信业务总量逐年递增。随着我国电信业经济的稳步发展,对于电信业的相关理论研究也相对全面和深入。电信业的收入从消费者的角度表现就是通信消费的支出,电信市场的发展和电信市场结构的演变与居民通信消费支出及消费结构的变化相辅相成,因此,研究居民通信消费变化情况对了解和预测电信市场的发展尤为重要。本文以我国城镇居民的通信消费为研究对象,定量与定性分析相结合。通过可变参数模型分析了我国城镇居民自2000年至2009年的边际通信消费倾向的变化情况,结果显示近十年来,我国城镇居民边际通信消费倾向在不断下降,这表明居民的通信消费意愿在不断减弱。我国城镇居民通信消费的收入弹性到目前为止仍是富有弹性的,即通信消费仍是居民消费中的高端消费品。但同时收入弹性已经出现了逐年下降的趋势,这反映出通信在人们基本生活中的地位越来显著。通过对近年来通信消费在居民总消费性支出中的占比变化和居民人均通信消费支出变化的情况分析,发现城镇居民的通信消费在消费性支出中的占比在下降,并且随收入的增加还将有继续下降的趋势。然而,城镇居民的人均通信消费水平在逐年上升,并且仍将有继续增长的趋势,但增速有所放缓。通过对通信消费变化影响因素的实证分析发现,现阶段,除价格和收入是影响消费的主要因素外,通信服务水平已经成为影响消费的决定性因素。刺激消费是推动服务型产业发展的根本对策,对于电信业来说,提高电信业通信能力和服务水平,建立合理的资费标准,是提高电信业务收入的根本途径。文章还对伴随电信产业改革过程中,居民通信消费结构的变化过程及现状进行了分析,目前,居民通信消费中,移动电话对固化替代日益显著,且互联网用户增长比较明显,居民对手机的依赖性越来越大。在上述分析的基础上,本文结合3G时代的发展特征,对造成通信消费变化的原因进行归纳并从政府和企业两方面对如何促进城镇居民通信消费提出了对策建议。本文认为加强政府的监管和引导作用,提高通信业综合服务水平和技术水平是目前促进消费的主要对策。
[Abstract]:With the rapid development of China's economy, the telecommunications industry, especially the telecommunications industry, is also developing rapidly.In recent years, our country telecommunication service income and telecommunication service gross increase year by year.With the steady development of telecom economy in China, the related theoretical research on telecom industry is relatively comprehensive and thorough.The income of telecommunication industry is the expenditure of communication consumption from the consumer's point of view. The development of telecommunication market and the evolution of telecommunication market structure complement each other with the change of consumer expenditure and consumption structure of residents, therefore, the development of telecommunication market and the evolution of telecommunication market structure are complementary to each other.It is very important to study the change of communication consumption in order to understand and predict the development of telecommunication market.In this paper, the communication consumption of urban residents in China is taken as the research object, quantitative and qualitative analysis is combined.The change of marginal communication consumption tendency of urban residents from 2000 to 2009 is analyzed by variable parameter model. The results show that the marginal communication consumption tendency of urban residents in China has been declining in the past ten years.This shows that residents' willingness to spend money on communications is weakening.Up to now, the income elasticity of communication consumption of urban residents in China is still flexible, that is, communication consumption is still the high-end consumer goods among residents' consumption.But at the same time, income elasticity has been declining year by year, which reflects the increasing status of communication in people's basic life.Based on the analysis of the change of the proportion of communication consumption in the total consumption expenditure and the change of per capita communication consumption expenditure in recent years, it is found that the proportion of communication consumption in the consumption expenditure of urban residents is decreasing.And with the increase in income will continue to decline.However, the per capita communication consumption of urban residents is rising year by year, and will continue to increase, but the growth rate has slowed.Through the empirical analysis of the influencing factors of communication consumption, it is found that, in addition to price and income are the main factors affecting consumption, the level of communication services has become the decisive factor.Stimulating consumption is the fundamental countermeasure to promote the development of service-oriented industry. To the telecommunication industry, it is the fundamental way to improve the telecommunication business income to improve the telecommunication ability and service level, to establish the reasonable tariff standard.The paper also analyzes the changing process and present situation of the consumption structure of the resident communication with the reform of the telecommunication industry. At present, the mobile phone is becoming more and more prominent in the consumption of communication, and the growth of the Internet users is obvious.Residents are increasingly dependent on mobile phones.On the basis of the above analysis, combined with the development characteristics of the 3G era, this paper sums up the reasons for the change of communication consumption and puts forward some countermeasures and suggestions on how to promote the communication consumption of urban residents from the two aspects of government and enterprise.This paper holds that strengthening the supervision and guidance of the government and improving the comprehensive service level and technical level of the communication industry are the main countermeasures to promote consumption at present.
【学位授予单位】：南京邮电大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F626;F274;F224

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